Technology Based Promotional Gifts
If you do what you’ve always done – you’ll get what you’ve always got – or words to that effect.
I’m seeing a lot of interest in the luxury end of the promotional gifts market and thought I’d share my thoughts with you.
As the market recovers and the economy starts to move again we are seeing a lot of requests for technology related gifts and ideas for high income clients / VIP’s / top executives ….the sort of people who have “ everything “ as the saying goes!
Where once a “ Mont Blanc “ pen, high end crystal glass set or luxury set of leather luggage was the standard and accepted offering now with the change in consumer trends, customers are looking for more contemporary “must have – lifestyle gifts “ which reflect their daily usage of smart phones and tablets. Areas of particular interest in this area include portable power, audio devices and “pure gadgets”.
Portable power and the ability to stay connected and keep working when travelling is a critical business need and offers huge opportunity for the promotional marketer to keep their brand in view at all times. Power chargers which keep the latest smart phones and tablets connected is where the smart marketer is looking to invest their budget and reward / promote their brand with a key prospects / clients.
My advice when looking for such devices is to always choose better quality and don’t be tempted by devices which look too good to be true for the price – they are often unreliable and can disappoint or at worst damage the device which they were intended to support. Look for those with a 5V / 2.1A output and at least 5000 mAh battery capacity to make your client’s promotional gift “pack a punch” with their target audience.
Other items in hot demand are what could be described as “ pure gadgets “ such as “ pocket “ audio / visual projectors which can be quickly connected to a laptop, tablet or smart phone and provide both an instant entertainment solution and of course business presentation tool. A lot more useful and hence memorable than an executive pen….
Portable audio devices can make a very classy gift and are used widely amongst finance companies, automotive, software, banks and even sports teams to reward those target consumers that have everything or even as staff gifts instead of the traditional Christmas hamper.
These come now in every conceivable shape, size and sound quality, when looking for your client consider those with a min sound output of 4-5W if you want to impress the client.
Other popular ideas / incentives for VIP’s / conference gift include: “Virtual” Bluetooth Laser keyboards, retail branded (SONY / Philips / BOSE etc) high end headphones, Bluetooth luggage alarms, Worldwide USB travel charging hubs and even “Espresso” coffee machines.
Times are changing very fast and so is the taste for top end executive promotional gifts – don’t ignore the role technology has in the mix or your clients may start to shop elsewhere….
This post first appeared on Memory Hook Marketing | Compelling Ways To Get Results From Promotional Giveaways, please read the originial post: here