So you’ve decided to purchase some Balloons for your event.
Printing Onto Promotional Balloons
Quantity required – tick.
Colour required – tick.
Message/image to be printed onto the balloon – tick.
That’s pretty much it isn’t it? Job done surely?
Well – not quite, there’s one very important decision you need to make to be sure the finished product is exactly as you require.
How are you going to ‘hang’ the balloons?
Are you going to hang them neck down, or neck up?
It seems obvious doesn’t it? But when we print promotional balloons for our clients, and ask them this question, so many of them don’t know – and best of all, they wonder why on earth we are asking them such a stupid question. The reason is to make sure that when we print their artwork onto each balloon, we do so the RIGHT WAY UP. We can’t assume that everyone is going to display their printed balloons ‘neck down’. Balloons will only hang neck down if you fill them with helium, or, put the balloons onto a cup-stick. If we print onto the balloons assuming you will be filling them with helium, and you then inflate them manually, the result is that your message is upside down.
Balloons Printed The Wrong Way
Printed Balloons are a great, FUN, way to promote your business or service offering. Just think about all those wonderful colours – there’s sure to be a few colours that will compliment your brand identity?
My top seven tips for printing onto promotional balloons are:
1: Why not choose a colour or selection of colours that represent your brand identity?
2: If, for example you were ordering 1,000 balloons, why not split your order buy buying 250 Red, 250 Blue, 250 Black and 250 Purple? If you keep your print colour onto all of them the same (white for example) there’ll be no extra charge – but the result will be so much more colourful and impactful.
3: Keep your costs down by only printing in ONE COLOUR onto each balloon.
4: Keep your costs down by only printing in ONE position onto each balloon.
5: Inflating your balloons with helium is fine and dandy, but have you considered the costs? If you’re planning on using them for an outside event in particular, why bother? They wobble and move and crash around almost as much when filled with air?
6: If you are going to fill them with helium, then ask for ‘Heli-Valves’ to be fitted. They self-seal and come complete with a ribbon – saving you loads of time and effort on the day.
7: Balloons are great for giving away at trade shows, or county fairs – so consider putting a ‘teaser’ message onto them. Visit us on stand 229 for a surprise gift is sure to get noticed and bring more visitors to your stand.
Holding an event and want advice on how best to get your balloons printed? Call any of the team at RT Promotions – we’d love to help.
Printed and Personalised Balloons
This post first appeared on Memory Hook Marketing | Compelling Ways To Get Results From Promotional Giveaways, please read the originial post: here