Ever heard of probiotics? The term’s been around for more than a century now, and over the years it’s been steadily rising in popularity.
If you serve Breakfast in your establishment, adding probiotic foods to your menu is a great opportunity to capitalise on the trend.
What are probiotics?
Known as ‘good’ or ‘friendly’ bacteria, probiotics are living organisms found in certain fermented foods that live in our gut to aid digestion and lower the risk of illnesses.
Dairy foods like yoghurt, kefir and labneh are very popular probiotic foods, while vegetable dishes like sauerkraut and kimchi are also high up on the list.
Why now for probiotics?
According to a reportby Transparency Market Research, the global probiotic market is “expected to reach a valuation of $96 billion by 2020”, with big brands like General Mills and Peet’s Coffee investing in probiotic startup brands.
Why for breakfast?
There’s a breakfast revolution happening, with Brits spending over £76m a day dining out for breakfast. Interestingly, this market is made up of young people spending more on healthier breakfasts than the generations before them, which suggests an opportunity to make money on the trend.
How to capitalise on probiotics
If you’re a hotel, café, or restaurant serving breakfast, you can really profit from adding probiotics to your menu! Keep reading for our tips and tricks on everything probiotic.
With businesses and customers investing time and money into probiotics, people will start looking out for it on menus. So, the key here is to make your probiotics stand out.
Dedicate and entitle a section on your menu to probiotics, or label them as probiotics like you would gluten free products. Give the section some snappy and informative lines about the health benefits of probiotics and your customers will feel more inclined to branch out.
Marketing your menu is also something to think about – whether it’s a limited time offer, media campaign, or even a simple blackboard outside your venue.
Find out more about creating a breakfast menu here.
Meals and recipes
Yogurt and kefir are the two main probiotic foods, and there are tons of amazing recipes for them using ingredients you probably already have in your kitchen. Kefir pancakes, yogurt smoothie bowls, cream pie oats – these are just a few of the great probiotic recipes that suit breakfast perfectly. And a lot of these dishes, like the smoothie bowls, can be premade to help speed up service during peak hours.
There are lots of great dishes outside of yoghurt and kefir, too. How about kimchi omelettes or herbed labneh tartines? Offering different probiotic choices allows you to target different tastes and ensure sales by finding something for everyone. There are loads of great probiotic recipes out there for you to get creative with.
Many probiotic options invite a decent mark-up on the ingredients, too. Fruits, yoghurt and oats are all inexpensive items that can be marked-up considerably.
Serving and storing
You might want to consider the type of breakfast customer too – whether they are ‘on the go’ or looking for somewhere to sit and relax. On the weekdays with limited time before work, it’s likely people will be more interested in a takeaway option – so it’s a good idea to think about some disposable cups and pots for yoghurts and smoothies. The trending “quick me ups”, as they’ve been dubbed, cater for busy lifestyles, where a quick healthy breakfast snack is needed.
When you’ve got your menu sorted, you might want to give some thought to the way you’ll serve and store your new probiotic dishes.
Certain items of rustic crockery and glassware will emphasise healthy options, and, as research has suggested, what we serve our food on can even enhance the taste.
Storing probiotic foods is also extremely important, as it’s important to preserve the ‘good’ probiotic bacteria and keep the ‘bad’ stuff out. Preserve jars, with their airtight seals, are great for keeping food fresh – and they’re even perfect for serving in too.
The weekend is when you can really roll out the red carpet for your breakfast, as this is when customers actively make the choice to go out to eat. Cater for this with bigger, brunch-style dishes like smoked tempeh or natto.
You’ll also want to give some thought to your appliances if you’ll be making smoothies and pancakes. A top-quality blender is a must for mixing multiple ingredients in quick time. If you’re operating in a front of house environment, many of these blenders feature noise guards to allow them to operate quietly, not disturbing guests and sustaining a relaxed breakfast atmosphere.
As mentioned before, smoothies and yoghurts can be made beforehand and stored overnight to save time in the morning. But do you have enough space in your fridges?
A commercial fridge is considered one of the most important appliances in a professional kitchen. You don’t need to be told that without them you’ll be running major risks with food hygiene legislation. Investing in new refrigeration equipment is often a wise move anyway – but it could be the difference here between a successful probiotics venture and a failed one. In this case, a display fridgeshowcasing all of your charming and colourful probiotics could be very enticing to your customers.
Don't miss out
It’s been a long time coming – but experts are now predicting that probiotic foods will finally hit their big trend on the market. So, adding probiotics to your menu is sure to be noticed by your guests. And once word gets out, people will be queuing up for their healthy probiotic breakfasts.
Make sure you’ve got your menu sorted, along with any equipment you might need, and you’ll see for yourself just how much probiotics are worth.