You may or may not be aware of proper Email etiquette when reaching out to your professional connections. Sometimes (or maybe all of the time), you may have a difficult time determining the balance between appropriate and dry (or boring) and interesting (which may teeter on less formal).
Using the most effective Email approach possible
You may not be 100% positive about which is the best Email approach to take for your business. It goes without saying that you should never write anything that is obviously inappropriate or offensive. However, it is often acceptable to be less than formal (stiff) and to even inject some humor into your Emails (where it fits naturally). You may be asking at this point if your readers will find humor and informality appealing and if it will make them want to read more of what you are sending them.
Different schools of thought
Formal versus informal
Well, it seems that some readers respond positively to Emails that have a formal tone. To those readers, a formal tone means that the person who wrote the Email is bright, educated, and is a subject matter expert. On the other hand, those same readers perceive Emails that are written in an informal tone and, possibly, with some humor thrown into the mix as coming from someone who is less mature and less serious. However, on the positive side, that reader also perceives that the person is creative.
When it comes to the sexes, men take the writer more seriously if the tone of the Email is formal and drier. Women, on the other hand, often think that an Email that is lighter is more genuine. To many women, that means that the writer is dependable as well. If the writer uses jargon or sophisticated language in his or her Emails, the women often do not feel that they are comfortable with that.
Using humor in Emails
Both men and women, in large part, feel that having humor (as long as it is appropriate) is acceptable in Emails. In fact, it keeps the Emails interesting and more pleasant to read than they would be if they were more formal. However, when it comes to the use of slang expressions or informal acronyms, that is not acceptable over all. Besides it being inappropriate, it is also frustrating for the people who are reading the Emails because there will probably be many instances in which the reader does not understand what the acronyms mean.
It is not always as easy as it seems to write appropriate, well-balanced, compelling Emails that your readers will want to read in their entirety. It is definitely an art form of sorts and, in many cases, it takes a great deal of practice to get it right.
There are some simple rules that you can follow, which may help, such as not overcommunicating in your Emails, writing compelling subject lines, keeping your Email messages clear and concise, always using polite language, ensuring that your Email tone is appropriate, and making sure that your Emails are error free (from a grammatical perspective). Finally, if you can empathize with your reader, you will be able to write effective Emails each and every time.
Perfect Emails are essential to your online marketing strategy and writing those Emails will produce the exact results that you hope they will produce, which is critical to the success of your business.
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