Minimum Viable Products provide value to early adopters at the same time they provide valuable insights to growth marketers PHOTO: Kelly Sikkema If you’ve worked at an early-stage tech company or spent time with product management colleagues, you’ve undoubtedly heard the term “MVP” — and not just in reference to talented basketball players like Stephen Curry, Kevin Durant or LeBron James. No, the MVP I’m talking about is something altogether...

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