Last night the Point It in-house marketing team was watching our email with bated breath. We knew that Maddie Cary, Director of Paid Search and Katy Tonkin, VP of Digital Strategy were just moments away from hearing the results of this year’s Landy Award Winners for the Best B2C SEM Initiative – Enterprise. Then the company-wide email came in. It read: “We WON, guys!” My 4-year old ran in to make sure I didn’t hurt myself when an involuntary “Woop!” came from the kitchen. It’s such a delight to work with so many talented people.
How do you win a Landy?
Winning a Landy means working harder than the most diligent of workers. When the criteria are focused on paid search
advertising efforts to improve visibility and attract converting new customers on major search platforms, you need to bring your “A game”. That’s just what we did.
There’s no question that every company loves to win awards, it’s one of those illustrations of excellence in your field. And to be chosen by the same organization two years in a row is cause for serious celebration. Just because The Landy Awards are in their infancy (just two years old), doesn’t stop the cream of the crop from submitting some incredible campaigns for consideration. This year, we were up against some impressive brands: Catalyst for Jaguar Land Rover, ROI DNA for VirginAmerica.com and Search Discovery for ApartmentFinder.com.
Microsoft + Point It sitting in a tree
We partnered with our long-time client, Microsoft, to talk about a highly successful surprise product launch of the Surface Pro 4 and Surface Book on the US Microsoft Store site. Our goal was to maximize last-click transactional revenue growth while minimizing impact to ROAS. Together with Microsoft, our team overcame many challenges creating the critical buzz that allows digital marketers to maximize revenue and conversions while generating customer excitement for the product.
Taking advantage of keyword targeting, audience targeting (RSLA), creative messaging, and closely monitored bidding strategies, we were able to act quickly and intelligently to maximize return on every Microsoft dollar. The results weren’t insignificant. Our team was able to see a huge jump in year over year SEM revenue growth. It was also one of the highest SEM revenue months of all time. We saw impressive lift in click through rates and massive improvements in revenue per click.
With those kind of results, it’s hard not to want to give this hard working team a Landy, right? I suppose I’m a little biased.
About the Organizations Involved
It takes a village to make this kind of magic. Here’s a little more information about the organizations involved.
About Point It
Point It is a thriving digital marketing agency based in Seattle, WA, established in March of 2002. For each of the past three years, Point It was recognized by the Puget Sound Business Journal as one of Washington’s top 100 fastest growing private companies and as one of the Inc 5000 fastest growing private companies in America!
Digital Marketing being our forte, we offer quality services in Paid Search Marketing, Search Engine Optimization, Display Advertising and Paid Social Advertising. We are a privately-held, growing company addressing a red-hot market.
About Microsoft Store
Microsoft Store is a chain of retail stores and an online shopping site that Microsoft owns and operates. The chain primarily sells computers, software, and other consumer electronics like the Microsoft Surface tablet. There are eight Microsoft Store locations in Canada, and a dedicated website offers ecommerce for the Canadian provinces.
About Search Marketing Land
Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry.
They present The Landy Awards. The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC, during their annual SMX conference.
Get in Touch
Curious about learning more about the work we’re doing with our enterprise clients? Reach out! Connect with me directly at 206.452.1180 or via email at [email protected] If you’d like more general information, reach out via our contact us form.
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