2018-07-11 17:00
Summertime is now fully upon us (yes, even here in rainy Seattle), bringing with it visions of longer days, cookouts, and—if you’re lucky—beach vacations. Even if you&rsquo&hell…Read More
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Blog | Point It Blog
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paid search
google
facebook
search
social advertising
social
adwords
paid search profitability
connected
profit
Welcome to the Point It Search Marketing Blog! Point It’s focus and the focus of this blog will be Paid Search, SEO and Analytics.
2018-06-20 16:00
Common metrics used to judge the success of marketing efforts—such as cost per acquisition (CPA) and return on ad spend (ROAS)—can prove to be short-sighted and ineffective. Even… Read More
2018-06-06 17:00
I recently had the pleasure of speaking with Nick Danford, our guest expert at Point It’s upcoming Thinking With Google: PPC Profitability event on the Google campus. Nick works w… Read More
2018-05-23 17:30
One of my favorite things to do lately is to ask people in the PPC world a deceptively simple question: “Why did they Google it in the first place?” I’ve been asking it all… Read More
2018-05-10 17:00
In the last 24 hours, I’ve said the following three things at least once: “Alexa, what’s the weather going to be like today?” “Hey Siri, give me directions to g… Read More
2018-04-30 15:25
If you type the term “paid search audit” into the search engine of your choice, the results will be an inundation of blog post upon blog post upon webinar upon whitepaper about h… Read More
2018-04-29 17:00
At any given moment, most PPC programs are wasting up to 30% of their budget. Many people feel the frustration associated with trying to make PPC work for them — and perhaps you feel t… Read More
2018-04-25 17:00
Social advertising may feel as devoid of rules as the Wild West — and in a way that’s part of its appeal: the limited predictability, the need to constantly reinvent your approac… Read More
2018-04-11 16:20
Every time I open up my Facebook app for personal browsing (because I can’t get enough of dog pictures, BuzzFeed articles, and watching the train wreck that is people arguing over poli… Read More
2018-04-11 01:12
Programmatic is big. Any article from eMarketer or Marketing Land can tell you that. And the biggest future programmatic trend we see in those same publications is CTV, also known as P… Read More
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