2020-06-24 09:39
This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar with “… Read More
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Welcome to the Point It Search Marketing Blog! Point It’s focus and the focus of this blog will be Paid Search, SEO and Analytics.
2018-07-25 17:00
I just got back from my annual trip to the Google Partners’ Summit. It was part of Google’s Live Marketing event in San Jose, and there was a palpable difference from previous ye… Read More
2018-07-11 17:00
Summertime is now fully upon us (yes, even here in rainy Seattle), bringing with it visions of longer days, cookouts, and—if you’re lucky—beach vacations. Even if you&rsquo&hell…Read More
2018-06-20 16:00
Common metrics used to judge the success of marketing efforts—such as cost per acquisition (CPA) and return on ad spend (ROAS)—can prove to be short-sighted and ineffective. Even… Read More
2018-06-06 17:00
I recently had the pleasure of speaking with Nick Danford, our guest expert at Point It’s upcoming Thinking With Google: PPC Profitability event on the Google campus. Nick works w… Read More
2018-05-23 17:30
One of my favorite things to do lately is to ask people in the PPC world a deceptively simple question: “Why did they Google it in the first place?” I’ve been asking it all… Read More
2018-05-10 17:00
In the last 24 hours, I’ve said the following three things at least once: “Alexa, what’s the weather going to be like today?” “Hey Siri, give me directions to g… Read More
2018-04-30 15:25
If you type the term “paid search audit” into the search engine of your choice, the results will be an inundation of blog post upon blog post upon webinar upon whitepaper about h… Read More
2018-04-29 17:00
At any given moment, most PPC programs are wasting up to 30% of their budget. Many people feel the frustration associated with trying to make PPC work for them — and perhaps you feel t… Read More
2018-04-25 17:00
Social advertising may feel as devoid of rules as the Wild West — and in a way that’s part of its appeal: the limited predictability, the need to constantly reinvent your approac… Read More
2018-04-11 16:20
Every time I open up my Facebook app for personal browsing (because I can’t get enough of dog pictures, BuzzFeed articles, and watching the train wreck that is people arguing over poli… Read More
2018-04-11 01:12
Programmatic is big. Any article from eMarketer or Marketing Land can tell you that. And the biggest future programmatic trend we see in those same publications is CTV, also known as P… Read More
2018-03-21 14:24
Programmatic media buying is no longer a foreign term in marketing. eMarketer reports US programmatic digital display ad spending will reach $39.10 billion and comprise over 81% of digital a… Read More
2018-03-14 17:00
Point It is hosting an exclusive event with Hulu and The Trade Desk to educate advertisers in the Seattle area about Connected TV (CTV) advertising – and how it can help you use TV to… Read More
2018-02-28 18:00
Search engine optimization is a polarizing topic: some love the technical challenge presented by SEO, and some break out in a cold sweat at the thought of trying to stay ahead of constantly… Read More
2018-02-14 18:00
The importance of the customer-facing work that goes into brand management is clear. Your organization has likely cultivated its look, voice, and mission over time — and carefully guar… Read More
2018-02-08 16:50
I’m taking a break from our usual marketing blog post, cos this is cool (at least, I think so!)
I wanted to do something creative for Valentine’s Day this year, something differ… Read More
2018-01-31 18:00
Let’s face it—you don’t really want to read another “2018 Predictions” article.
I mean, who has time to sift through dozens of blogs and reports to find the rea… Read More
2018-01-18 16:02
Glancing at my calendar, it’s impossible to ignore that we’re well into January – the time of the year when “new” is in vogue. It’s the time busi… Read More
2018-01-12 22:29
Was that headline too dramatic? Probably, but it’s the conclusion you would have come to if you’ve read more than one write up about the Facebook announcement regarding the news… Read More
2017-11-02 00:59
Last month, I had the pleasure of joining Sean Van Guilder, our Director of SEO and Analytics along with Rand Fishkin, the Wizard of Moz and David Lindahl, President of the Seattle Search Ne… Read More
2017-09-22 16:51
I’m sure you’ve heard the term “cord cutters.” It’s the cable industry’s worst nightmare. It’s the been the number one disruptor to the… Read More
2017-08-24 23:01
Those of us that have dabbled in managing shopping campaigns know that one of the most frustrating things is having disapproved products due to feed issues. And sometimes, you don’t ha… Read More
2017-08-22 22:05
I Know its only August but Winter is here and it’s time to start thinking about your holiday PPC campaigns. With just 125 days left until Christmas (plus all the holidays in between) i… Read More
2017-07-31 19:10
One of our goals for 2017 was to grow our agency, not just financially, but operationally too.
In January, Maddie Cary, our Director of Paid Search, came up with the idea of having a Shark T… Read More
2017-07-25 19:41
Search marketing seems to be shifting from complexity to simplification. A few years ago, the best practice was to build out campaigns very granularly, customize ad copy and separate o… Read More
2017-07-20 18:45
So, I try not to brag too often. I know that may seem silly, considering I’m the marketing director, but being in marketing usually means it’s not about us; it’s abou… Read More
2017-06-09 16:00
SMX Advanced 2017 is just around the corner, right in Point It’s backyard in Seattle, WA! We’re so excited for a jam-packed agenda filled with great SEO & PPC content and spe… Read More
2017-06-07 23:04
Is this your fiscal year-end? Are you dreading the annual justification fest? We feel your pain. That’s why, in our webinar, Guide to Maximizing Digital Marketing Budgets w… Read More
2017-06-07 22:29
It’s that time of year again! SMX Advanced will be kicking off on June 12th at Bell Harbor International Convention Center here in Point It’s backyard. We’re pretty jazzed… Read More
2017-06-01 22:02
Our latest Delectable: MarketingNW Happy Hour saw new faces and meaningful connections. For this happy hour we met at The Upstairs, a laid back speakeasy in Belltown that boats infused vodka… Read More
2017-05-26 16:13
In our Point It’s Top Talent blog series, we’re proud to introduce you to some of the super-skilled folks we’ve recently promoted into new positions at Point It. As you can… Read More
2017-05-25 21:26
A few weeks ago, I was asked to represent the Point It Programmatic team on a call with a client who was interested in revamping their display media efforts. I joined the call with a fresh P… Read More
2017-05-08 21:47
Interested in programmatic advertising? You might have a lot of questions, or just don’t know where to start. Our programmatic display team presented a webinar answering frequently ask… Read More
2017-05-03 19:00
The emergence of customer-centric and multi-channel approaches to connect with consumers presents a unique opportunity for marketers to “react opportunistically to emerging possibiliti… Read More
2017-05-02 23:03
Our #MarketingNW tweetchat features local digital marketing experts interacting with the global marketing community. This April we focused on the intersection between SEO and content m… Read More
2017-04-28 22:56
In our Point It’s Top Talent blog series, we’re proud to introduce you to some of the super-skilled folks we’ve recently promoted into new positions at Point It. As you can… Read More
2017-04-24 20:37
When it comes to search query reports, most people manually download their reports from the AdWords interface and it comes out looking something like this…
One query per line that… Read More
2017-04-17 15:00
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2017-04-13 22:23
Being customer-centric is essential for many marketers. We recently hosted our monthly #MarketingNW tweetchat on this very topic. Our guest expert, Northwest legend Rod Brooks, CMO of PEMCO… Read More
2017-04-11 19:11
This year’s SMX West might have been held on the only 3 days of the year that San Jose saw no sun, but there was plenty to keep our minds active indoors. The conference was packed with… Read More
2017-04-10 22:34
Last week I had the opportunity to attend the Programmatic IO conference in San Francisco along with my colleague Priya Kapoor, as we heard from the industry’s luminaries and brightest… Read More
2017-04-07 22:04
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2017-03-20 23:58
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2017-03-20 20:22
The latest installment in this series was inspired by something a client recently said to me as I was showing off a nice, focused-on-what’s-important, automated report I’d built… Read More
2017-03-17 22:47
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2017-03-13 22:26
Are you on the natural language train? It’s clear that natural language is driving changes for advertisers. And as luck has it (or not so much luck as it is me pestering po… Read More
2017-03-10 17:57
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2017-03-09 22:00
October 28th, 2015 was a transformational moment for Point It. In all my years of business, this was a defining event. One that changed the company, one that brought everyone together to foc… Read More
2017-03-06 17:21
Nestled in a tropical cove of paradise point, this Search Conference had it all: top notch speakers, engaging content, delectable food and drinks, and a memorable event for all attendees.
He… Read More
2017-03-04 00:11
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2017-02-17 01:35
Next week begins the Search Love Conference in San Diego, Feb 23-24, and it promises to be a special event for the industry. I’m lucky to be able to attend this one and looking forward… Read More
2017-02-15 22:47
Google Merchant Promotions are a great way to enhance shopping ads by giving users an extra reason to click. If you’ve ever set up Merchant Promotions in Google Merchant Center, I&rsqu&hell…Read More
2017-02-07 22:32
3 Benefits of Bid Management Platforms
Why should you use a 3rd party bid management platform? At Point It, we work with several 3rd party tools such as Adobe Media Optimizer, Ma… Read More
2017-02-03 17:00
In today’s ever-increasing digital ecosystem, SEO should not be disregarded and put aside. ‘Why’ you might ask? Consider the following.
Per studies done by… Read More
2017-01-30 20:47
Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fa… Read More
2017-01-26 18:34
As digital marketers, we all know the importance of testing – whether that be keywords or ad copy in SEM, banners and placements on social or different DSPs for programmatic display. T… Read More
2017-01-25 19:39
I don’t know about you, but even though it’s almost the end of January, I feel like I’m barely coming off the craziness of the holiday season. Typically, after the… Read More
2017-01-24 17:00
The weight of an argument is multiplied by making it specific.
–Scientific Advertising
Notice the changing landscape of paid search
Right about now, you may just be finishing up sifti… Read More
2017-01-19 19:20
A while back I stumbled upon this quote: “Working hard and working smart sometimes can be two different things” – Byron Dorgan. If you’re anything like me you, you li… Read More
2017-01-19 00:20
Heavy holiday sales volumes are often the key driver for success in organizations with strict attribution models and ROAS goals. So, how do you deliver programmatic success when it really co… Read More
2017-01-16 21:00
What is the difference between Google Display Network and Programmatic Advertising?
As advertisers, our main goal is to maximize the effectiveness and value of our advertising budge… Read More
2017-01-16 16:00
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2017-01-12 22:00
In 2016, we helped two of our clients step out of the “marketing comfort zone” with awesome results.
The year began with a move to a “digital first” mindset by our cl… Read More
2017-01-04 21:48
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2016-12-13 21:30
In honor of the most wonderful time of the year, here are some of the top SEM features in Google AdWords and Bing Ads that had us feeling merry and bright in 2016.
(1) Deck the Hal… Read More
2016-12-06 18:59
Search Query reports. A tedious and monotonous task that many searchers sometimes overlook. Nevertheless, SQRs can be just as important as any other optimization made, arguably one of the mo… Read More
2016-12-05 21:36
If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence. Digital marketing channels like paid se… Read More
2016-12-02 19:55
Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fa… Read More
2016-11-29 20:30
SEO can seem overwhelming, what with all the articles, experts, feeds, etc. constantly flooding the SERPs. But don’t fret. In a broad sense, there are three major areas of con… Read More
2016-11-29 16:00
It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need… Read More
2016-11-27 16:00
It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need… Read More
2016-11-24 16:00
It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need… Read More
2016-11-18 22:10
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2016-11-16 17:00
It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need… Read More
2016-11-15 18:42
What’s the one thing you would change about Shopping campaigns if you could?
Did you immediately think “to be able to use keywords like regular Search campaigns?”… Read More
2016-11-11 19:15
Attribution. Friend or Foe?
Attribution is one of the biggest question marks in Digital Marketing. Who gets the credit for a purchase? How are they claiming the credit? Are these pu… Read More
2016-11-07 21:31
Although it’s been a while since I’ve been in the dating scene, certain core challenges always manifest themselves in the search for the perfect mate: finding someone wh… Read More
2016-11-03 17:59
Let’s get back to the basics for a moment and take some time to review Google campaign settings. These settings are simple switches that can have a massive impact on your account… Read More
2016-11-01 15:23
Point It was recently named the Best Large PPC Agency at the US Search Awards. We’ve developed a reputation as experts in our field, but what is it beyond expertise that… Read More
2016-10-27 23:42
If there’s an industry that is drowning in tools, it’s ours. From the ad management platforms themselves, to “advanced” bid management, analytics, socia… Read More
2016-10-25 16:38
To understand the complexities of B2B paid search, it’s imperative to know how the lead funnel works, for it presents unique challenges for advertisers. The&nbs… Read More
2016-10-24 15:30
I sat at a round 10-top in the Caesar Palace ballroom. My wonderful and supportive mentors and bosses Lisa Sanner, VP of SEM, and Katy Tonkin, VP of Digital Strategy, sitting beside… Read More
2016-10-14 16:00
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2016-10-12 16:00
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2016-10-07 20:35
Agencies need clients, and clients need agencies. It’s an age old symbiotic partnership. When you combine two companies, no matter the scale, it is important for both parties to consid… Read More
2016-10-05 01:06
Oh BAE. BAE has done some great things lately, including Shopping support! Finally, Bing Ads Editor version 11.4 makes it possible to create and edit existing Shopping Campaigns in Edi… Read More
2016-09-30 22:03
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce y… Read More
2016-09-29 19:07
Last night the Point It in-house marketing team was watching our email with bated breath. We knew that Maddie Cary, Director of Paid Search and Katy Tonkin, VP of Digital Stra… Read More
2016-09-27 17:01
Funnel.IO – Product Review
Rating: 4.5/5
Funnel.IO is a great tool for the savvy Internet marketer – the value you receive for a comparatively low price (starting @$150/monthly)… Read More
2016-09-23 21:00
Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fa… Read More
2016-09-21 21:58
The Point It offices are starting to heat up (cool down?) with our retailer holiday strategy preparations. My team of in-house marketers have been trying to keep up with all o… Read More
2016-09-14 15:34
Earlier this year, I was lucky enough to be able to participate in multiple rounds of product research before Bing introduced their new editor. I worked with some of the… Read More
2016-09-09 22:43
Five Years. Point It has been honored to be on the Inc. 5000 list of America’s fastest-growing private companies for five consecutive years.
Those years have seen incredible g… Read More
2016-08-25 16:00
Probably the #1 reason you’ve updated your website in the past is because you felt like it was outdated, and it probably was :). So you task your developer (or hire one)… Read More
2016-08-24 18:00
Early in my career I had the hubris of youth thinking that I “knew it all”. So you can imagine my reaction when the SEO guy came up to me and told me I had to add… Read More
2016-08-23 13:53
While it might be overwhelming to hear that we are actually closer to the first day of 2017 than we are to the first day of 2016, and with only 130 days left in 2016, it is not too early to… Read More
2016-08-19 03:10
There are many external, uncontrollable factors that can affect your campaign’s ROAS (return on ad spend) targets other than optimizations. A few are the promotional product i… Read More
2016-08-17 17:32
Is it just me, or has this year just flown by? We’re now sitting at the end of August, summer is starting to wind down, kids are back in school, us pacific north-westerners ar… Read More
2016-08-16 17:02
So much more room for activities! By now you’ve read plenty of articles and heard the news that Google is doing away with their standard ad format after 15 years. Just in case… Read More
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