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A Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my recent work has been in SaaS discipline working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely with their sales and marketing teams and even been that department.
2023-11-27 02:21
A hypothesis is a statement or proposition that can be tested and potentially proven or disproven through observation or experimentation. In market research, hypotheses serve as the foundati… Read More
2023-10-02 10:23
What can I do to expand my marketing reach and ensure business growth? Expanding your marketing reach is crucial for business growth. While optimization is important, it is not enough. Here… Read More
2023-09-25 19:36
A Funnel of Opportunity is an effective 12-step process to help you achieve your goals. This process is designed to work from the known to the unknown and, through iterative steps, will help… Read More
2023-09-24 10:08
A Strategic Approach to Boosting Brand Recognition Fame campaigns have been shown to impact consumer perceptions of a brand significantly. These campaigns can inspire individuals to share th… Read More
2023-08-21 01:13
An Omnichannel Marketing Strategy is an approach where businesses create a seamless and integrated customer experience across multiple channels. An Omnichannel strategy ensures consistency a… Read More
2023-07-18 17:24
Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your prod… Read More
2023-07-09 10:17
Creative potential is a concept that has been discussed in many fields, from education and psychology to business and entrepreneurship. It is the notion that individuals have the potential t… Read More
2023-06-03 09:39
Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivati… Read More
2023-05-25 10:15
As a modern marketer, you’re likely familiar with Account Based Marketing (ABM) concept. ABM is an effective marketing strategy focusing on high-value accounts and combining several ma… Read More
2023-05-21 09:04
Project management is a critical element to the success of any organization. It requires careful planning, execution, and monitoring of tasks and goals. However, traditional project manageme… Read More
2023-05-15 09:22
A differentiated value proposition is key to a successful marketing strategy. It is the one thing you do better than your competitors that your customers value. Differentiation is what makes… Read More
2023-05-12 10:03
Brand-building is essential for any organization that wants to foster sustainable growth. A successful brand-building strategy starts with understanding what a brand is and how it works. A b… Read More
2023-05-07 09:37
Agile project management is a set of principles, methods, and practices focusing on rapidly developing high-quality products. It is a flexible approach emphasizing collaboration between self… Read More
2023-04-26 10:12
Brand-building is an essential component of any marketing strategy, as it helps to set a company apart from its competitors and create loyalty with its customers. While it might seem like a… Read More
2023-04-24 09:17
It has never been more important for businesses to stand out. Brand-building, or creating a recognizable product identity, is essential for businesses wanting to access their target audience… Read More
2023-04-23 10:08
The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally be… Read More
2023-04-14 10:03
Are you looking for a new way to bring your strategic plans to life? Do you want to make sure your strategy is implemented in the most effective way possible? Crafting an effective strategy… Read More
2023-03-29 10:08
Creating a strategic narrative is an important component of any successful marketing strategy. A strategic narrative helps to shape how customers perceive a brand and can be a vital way to c… Read More
2023-03-28 09:33
Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies must remain flexible and agile when deciding to… Read More
2023-03-27 09:04
Identifying and selecting the right channels that best suit your business operations is key when crafting an effective distribution channels plan for your marketing framework. Distribution c… Read More
2023-03-19 10:06
The Keys: Agility, Innovation, and Speed Marketing strategy is an essential part of business success, and these days, it requires more than just a keen knowledge of demographics and psychogr… Read More
2023-03-10 09:01
As a business owner, it is essential to understand the importance of customer identification and why it is necessary for success. Knowing your customers is crucial for any business, as it pr… Read More

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