2023-11-27 02:21
A hypothesis is a statement or proposition that can be tested and potentially proven or disproven through observation or experimentation. In market research, hypotheses serve as the foundati… Read More
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Business901 Blog
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A Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my recent work has been in SaaS discipline working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely with their sales and marketing teams and even been that department.
2023-11-23 11:00
David Maistcr, Charles H. Green, and Robert M. Galford, in The Trusted Advisor: 20th Anniversary Edition – February 2, 2021 (Amazon Affiliate Link: https://amzn.to/48vUlcl ) liste… Read More
2023-11-19 11:31
Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revol… Read More
2023-11-14 11:13
Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the… Read More
2023-11-09 11:28
Account-based marketing (ABM) has emerged as a strategic approach companies use to direct their marketing resources towards specific accounts within a market. The ABM approach empowers organ… Read More
2023-11-05 11:39
Marketers are constantly bombarded with the pressure to optimize their campaigns for maximum results. From search engine optimization to social media algorithms, getting caught up in the nev… Read More
2023-11-01 10:02
Web 3.0 represents the evolution of the internet, offering a more personalized and interactive user experience. No longer limited to simply consuming content, users now play an active role i… Read More
2023-10-28 10:34
NOTE: LINKS IN THIS MESSAGE MUST BE MANUALLY UPDATED The Spiral Method is a valuable tool for dynamic, targeted marketing campaigns. Often used for optimizing brand identity and establi… Read More
2023-10-26 10:13
The Spiral Method in marketing offers several advantages, including creating dynamic and targeted campaigns, building brand identity, and establishing emotional connections with the audience… Read More
2023-10-22 10:06
Incremental Commitment is a strategic approach where marketing campaigns are divided into smaller, manageable stages. This approach provides for better adaptability in the volatile market en… Read More
2023-10-19 18:00
The spiral method is an approach that involves continuously revisiting and refining marketing strategies to achieve better results over time. While this method has advantages, it also comes… Read More
2023-10-19 10:43
Product managers face the constant challenge of driving growth and staying ahead of the curve. A crucial aspect of achieving success lies in effective marketing strategies. However, only som… Read More
2023-10-15 10:17
How Product Managers in Manufacturing Can Leverage a Fractional Marketing Officer for Maximum Success Product Managers face the constant challenge of driving growth and staying ahead of the… Read More
2023-10-12 10:52
As consumer behavior evolves, businesses recognize the importance of shifting their focus to return on experience (ROX). Gone are the days when marketers solely relied on metrics such as cli… Read More
2023-10-09 10:35
It’s easy to believe that optimization is the key to successful marketing. We can collect, analyze, and interpret data with countless technological tools. However, while data analysis… Read More
2023-10-05 10:55
Understanding your target market and its decision-makers is crucial to any successful marketing strategy. One method to achieve this understanding is by creating a relationship map. A relati… Read More
2023-10-03 17:08
Product managers play a crucial role in the success of any manufacturing company. They are responsible for overseeing the entire lifecycle of a product, from concept development to launch an… Read More
2023-10-02 10:23
What can I do to expand my marketing reach and ensure business growth? Expanding your marketing reach is crucial for business growth. While optimization is important, it is not enough. Here… Read More
2023-09-28 10:19
Account-Based Marketing, or ABM, is a focused growth strategy in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It is about identifyi… Read More
2023-09-25 19:36
A Funnel of Opportunity is an effective 12-step process to help you achieve your goals. This process is designed to work from the known to the unknown and, through iterative steps, will help… Read More
2023-09-24 10:08
A Strategic Approach to Boosting Brand Recognition Fame campaigns have been shown to impact consumer perceptions of a brand significantly. These campaigns can inspire individuals to share th… Read More
2023-09-20 10:13
The advent of digital technology has completely transformed the landscape of marketing. Today, marketing is deeply entrenched in optimization, which seeks to refine and streamline strategies… Read More
2023-09-18 10:58
The Art of Strategic Positioning: Unlocking the Power of a Strong Brand Portfolio Strategic positioning has become more crucial in today’s highly competitive business landscape. As com… Read More
2023-09-15 12:14
Traditional marketing methods are becoming less effective as consumers are constantly bombarded with advertisements from various sources. As a result, businesses are shifting their focus tow… Read More
2023-09-12 18:02
Gone are the days when the manufacturing industry could remain entrenched in technical jargon and monotonous narratives. The importance of storytelling in manufacturing has taken center stag… Read More
2023-09-06 13:28
?Driving growth and innovation is essential for enterprises to stay competitive. But how can organizations ensure a continuous stream of fresh ideas and initiatives? By implementing a well-d… Read More
2023-08-31 23:40
Experimentation is a crucial aspect of marketing. Businesses can test new ideas, strategies, and tactics to determine their effectiveness. Marketers can gather data and insights to inform fu… Read More
2023-08-28 16:48
Contextual interviews have emerged as a powerful tool for uncovering hidden customer desires and gaining invaluable insights into their preferences and motivations. By immersing yoursel… Read More
2023-08-21 01:13
An Omnichannel Marketing Strategy is an approach where businesses create a seamless and integrated customer experience across multiple channels. An Omnichannel strategy ensures consistency a… Read More
2023-08-16 18:01
Traditional sales distribution strategies for equipment manufacturers ?The traditional sales distribution strategies for equipment manufacturers have often relied on intermediaries such as d… Read More
2023-08-11 02:58
One of the most critical aspects of any business planning is effectively using the marketing budget to develop growth strategies. This entails investing wisely in marketing channels aligning… Read More
2023-08-07 02:12
The business world is driven by many factors, of which the perception and preference of a brand by its customers stand paramount. It is not just about what products or services a company off… Read More
2023-07-24 14:36
Businesses are constantly seeking innovative ways to break through the clutter and capture the attention of their target audience. Brand activation is a highly effective strategy that has ga… Read More
2023-07-18 17:24
Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your prod… Read More
2023-07-16 10:10
When you think of how marketing functions in a modern organization, you probably don’t picture it as a cluster of interconnected hubs; most organizations are structured to have clear r… Read More
2023-07-13 10:13
Concept mapping is a powerful tool for businesses looking to develop a comprehensive marketing strategy. Concept mapping allows businesses to identify and organize the various elements of th… Read More
2023-07-11 09:48
Do you want to unlock new business development opportunities and make the most of the market? If so, you need to understand opportunity mapping. An effective opportunity map can help you ide… Read More
2023-07-09 10:17
Creative potential is a concept that has been discussed in many fields, from education and psychology to business and entrepreneurship. It is the notion that individuals have the potential t… Read More
2023-07-03 01:49
A Fractional CMO is a cost-effective and flexible way to provide business owners and executives with marketing leadership and strategic guidance. It is a form of outsourcing where companies… Read More
2023-06-27 10:30
As businesses strive to maintain a competitive edge in the current market environment, customer success management (CSM) and value-based selling (VBS) have increasingly become vital tools fo… Read More
2023-06-25 11:21
The current economic crisis is forcing companies to make difficult decisions. The challenge is to find the right balance between reducing costs and providing an excellent customer experience… Read More
2023-06-22 10:23
A marketer must have a strategic plan that aligns with your business goals and objectives. A Marketing Framework can help you create a winning marketing plan by breaking down the process int… Read More
2023-06-20 10:46
Marketing has come a long way since the early days of advertising. The evolution of technology and the internet has made it possible to connect with customers more personally. With data anal… Read More
2023-06-18 10:30
Are you tired of using the same old sales tactics to attract and retain customers? Do you want to take your business to the next level and reach a wider audience? If so, consider implementin… Read More
2023-06-16 10:01
It’s no longer enough to put out a message, and hope it resonates with your target audience. With so much noise and competition online, marketers need to understand their audience&rsqu&hell…Read More
2023-06-14 10:29
Staying ahead of the competition requires constant innovation and out-of-the-box thinking. One effective technique employed by many organizations is known as a creative sprint. But what exac… Read More
2023-06-12 15:08
The power of movements is undeniable, and it is time we recognize their potential to bring about significant changes in various spheres of society. Movements are not about placing individual… Read More
2023-06-05 09:45
Marketing campaigns are complex endeavors that require a lot of planning, organizing, and execution to be successful. With so many moving parts and team members involved, it’s no wonde… Read More
2023-06-03 09:39
Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivati… Read More
2023-06-01 09:19
Zen to Done is a productivity system that combines the best of both worlds – the simplicity of Zen habits and the practicality of Getting Things Done. Following the Zen to Done a… Read More
2023-05-30 09:49
In today’s competitive world, understanding how to effectively influence a situation’s outcome is essential for success. But what levers have the most direct impact on influencin… Read More
2023-05-28 09:33
Are you looking for a way to improve your marketing framework? Understanding and leveraging your value proposition can help you create a winning marketing framework that reflects your produc… Read More
2023-05-25 10:15
As a modern marketer, you’re likely familiar with Account Based Marketing (ABM) concept. ABM is an effective marketing strategy focusing on high-value accounts and combining several ma… Read More
2023-05-23 09:50
Creating a successful marketing strategy is a complex but rewarding process. To ensure it is engaging and effective, it requires an understanding of your target audience’s user experie… Read More
2023-05-22 12:20
By understanding our customers and delving into their feedback, we can craft connections and better relationships to improve customer experience, develop more business opportunities, and cre… Read More
2023-05-21 09:04
Project management is a critical element to the success of any organization. It requires careful planning, execution, and monitoring of tasks and goals. However, traditional project manageme… Read More
2023-05-17 11:28
The first step in the laddering process is identifying your product’s or service’s primary benefit or values. Ask probing questions such as “why would you choose this produ… Read More
2023-05-15 09:22
A differentiated value proposition is key to a successful marketing strategy. It is the one thing you do better than your competitors that your customers value. Differentiation is what makes… Read More
2023-05-12 10:03
Brand-building is essential for any organization that wants to foster sustainable growth. A successful brand-building strategy starts with understanding what a brand is and how it works. A b… Read More
2023-05-10 09:26
We all know how difficult it can be to acquire new customers, yet we also know that customer acquisition is the lifeblood of any business. That’s why brand-building has become increasi… Read More
2023-05-07 09:37
Agile project management is a set of principles, methods, and practices focusing on rapidly developing high-quality products. It is a flexible approach emphasizing collaboration between self… Read More
2023-05-05 09:50
For many businesses, implementing a successful marketing strategy can be arduous and costly for companies of all sizes. However, no matter how effective the original implementation was, scal… Read More
2023-05-03 09:24
Every business wants to ensure success, and one of the key areas to focus on is crafting an effective distribution channel plan for your marketing framework. When planning your distribution… Read More
2023-05-01 10:12
Utilizing evidence-based strategies for harnessing the power of short-term and long-term marketing is essential for any business looking to increase its reach and visibility. Short-term stra… Read More
2023-04-30 10:06
In this ever-evolving marketing landscape, it is essential to understand the impact of short- and long-term marketing strategies to stay competitive. This article will explore the tension be… Read More
2023-04-28 09:43
Agile project management has become the go-to methodology for many organizations seeking to increase project delivery speed while improving collaboration and transparency. But while Agile pr… Read More
2023-04-26 10:12
Brand-building is an essential component of any marketing strategy, as it helps to set a company apart from its competitors and create loyalty with its customers. While it might seem like a… Read More
2023-04-24 09:17
It has never been more important for businesses to stand out. Brand-building, or creating a recognizable product identity, is essential for businesses wanting to access their target audience… Read More
2023-04-23 10:08
The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally be… Read More
2023-04-22 09:39
It can be difficult to capture an audience’s attention in today’s multitasking world. However, videos and audio are highly effective in compellingly conveying messages. 90% of th… Read More
2023-04-20 09:58
Project management is a complex system that requires careful planning and adaptation to an ever-changing environment. In this post, we will explore the concept of project management as a com… Read More
2023-04-19 09:42
In digital advertising, effective attribution is essential for any successful marketing strategy. From tracking online to offline conversions and dealing with ever-changing privacy regulatio… Read More
2023-04-18 09:47
This is an AI Assisted Article. Artificial Intelligence (AI) is revolutionizing how we think about work in today’s digital world. As AI technology advances, it raises pertinent questio… Read More
2023-04-14 10:03
Are you looking for a new way to bring your strategic plans to life? Do you want to make sure your strategy is implemented in the most effective way possible? Crafting an effective strategy… Read More
2023-04-12 09:41
Agile project management is an adaptive approach to managing projects, allowing flexibility and responsiveness to change conditions. This article will explore the benefits of utilizing an ad… Read More
2023-04-11 10:06
Edge thinking provides a unique opportunity for businesses to uncover new opportunities that may have been left undiscovered through traditional thought processes. It helps businesses focus… Read More
2023-04-09 09:03
In business, it is essential to understand your customers’ needs to foster meaningful relationships and create a successful customer experience. One of the key elements of this underst… Read More
2023-04-07 08:50
Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies need to remain flexible and agile when making de… Read More
2023-04-05 09:55
Sales success today requires a deep understanding of a customer’s business and dilemmas. Understanding how to identify, analyze and unlock the sales opportunities that arise from custo… Read More
2023-04-03 10:02
For any successful go-to-market launch, finding the right product-market fit is key. This means understanding the needs of your market and delivering a product or service to meet those needs… Read More
2023-04-02 09:23
Leonardo da Vinci is well known for his love of art and science and for being one of the most prolific and inventive thinkers ever. He had countless ideas and often found it difficult to kee… Read More
2023-03-29 10:08
Creating a strategic narrative is an important component of any successful marketing strategy. A strategic narrative helps to shape how customers perceive a brand and can be a vital way to c… Read More
2023-03-28 09:33
Today, businesses must strive for innovation to stay competitive and thrive in the market. With the rise of digital transformation, companies must remain flexible and agile when deciding to… Read More
2023-03-27 09:04
Identifying and selecting the right channels that best suit your business operations is key when crafting an effective distribution channels plan for your marketing framework. Distribution c… Read More
2023-03-26 09:40
Are you finding it difficult to turn your creative ideas into a successful long-term product or service? It may be time to focus on creating a creative process diagram that clearly outlines… Read More
2023-03-25 10:08
Marketing campaigns are crucial for businesses to promote their products and services and reach their target audience. However, a campaign’s success depends on the plan’s… Read More
2023-03-24 09:47
As marketing campaigns become increasingly complex and dynamic, companies are looking for better ways to manage them. One approach that has gained significant popularity is Scrum – an… Read More
2023-03-23 09:33
Project planning and scheduling are two essential components of any successful project. Proper planning and scheduling ensure the project is completed on time, within budget, and to the righ… Read More
2023-03-22 09:26
The key to strengthening customer relationships and loyalty lies in a strategic narrative. A strategic narrative is a story crafted to capture a customer’s unique experience and create… Read More
2023-03-21 09:08
Are you looking for ways to make your marketing more effective? Do you want to ensure your target audience can easily access and understand the information you provide? If so, then this blog… Read More
2023-03-20 09:55
Are you curious about the main differences between product and program managers? Have you ever wondered how these two management fields work together? This article will explore the contrasts… Read More
2023-03-19 10:06
The Keys: Agility, Innovation, and Speed Marketing strategy is an essential part of business success, and these days, it requires more than just a keen knowledge of demographics and psychogr… Read More
2023-03-18 09:20
Marketing action research is an effective tool for businesses that want to understand their customers, their target market, and the trends and challenges they face in the industry. Through a… Read More
2023-03-17 10:07
In today’s business landscape, selling products and services is no longer enough – we must actively engage with our customers and create meaningful connections with them. By unde… Read More
2023-03-16 09:17
Analyzing customer behavior is a key step in developing effective retargeting strategies. We need to identify the customer’s true intent and use this information to determine the best… Read More
2023-03-15 09:06
Small – Mid-Sized Companies Looking to Gain Insight Into Customer Value: Small- to mid-sized companies looking to gain insight into customer value and develop a strategic plan for… Read More
2023-03-14 09:56
The success of your products relies heavily on your distribution channels. Your pricing strategy determines how well your products sell from wholesalers to retailers. However, setting fair p… Read More
2023-03-13 09:48
Small – Mid-Sized Companies Looking to Gain Insight Into Customer Value Small- to mid-sized companies looking to gain insight into customer value and develop a strategic plan for capit… Read More
2023-03-12 09:52
As market demands, competition, and customer expectations evolve, businesses must stay ahead and continuously adapt to meet customer needs. However, capturing, understanding, and deploying c… Read More
2023-03-10 09:01
As a business owner, it is essential to understand the importance of customer identification and why it is necessary for success. Knowing your customers is crucial for any business, as it pr… Read More
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