2020-07-17 08:59
The key to successful email marketing is sending the right messages to your contacts at the right time.
When you’ve just started building your email list, it’s easy to manually… Read More
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Wired Plus Email Marketing Platform Blog
wiredplus.com/blog
Tags:
email
marketing
outlook
business
repeat purchase
marketing strategy
integrations
dashboard
emails
kpi dashboard
Wired Plus are an email marketing and marketing automation company. In this blog we will be sharing industry news, downloadable resources and expert advice on all digital marketing disciplines, although our main focus is on email marketing optimisation and the use of behavioural marketing and marketing automation.
2020-07-14 11:04
As marketers we’re all working towards goals and targets, it’s what drives us each month.
We don’t need to tell you how important it is to track the success of your m… Read More
2020-06-29 09:32
306 billion.
That’s the total number of emails sent and received worldwide, every day. (Data from Radicati Group)
Futhermore, that number is expected to grow to almost 350 billion by… Read More
2020-05-28 11:42
Good marketing starts with a well-informed marketing strategy. A marketing strategy helps you set your marketing on the right course to make your business goals a reality.
Consumer behaviour… Read More
2020-05-20 10:41
The world of marketing is constantly changing. Every year, consumer behaviours and preferences change, and new trends and techniques pop up and transform the way we connect with our audience… Read More
2020-05-04 14:55
For a long time, Outlook has been known as one of the most popular email clients, especially in the B2B landscape. However, it’s also well-known for something else: its uniqu… Read More
2020-04-22 10:13
As COVID-19 sends the world into lockdown, businesses are facing unprecedented challenges. The coronavirus crisis is changing consumers’ behaviours and buying habits, which means… Read More
2020-04-02 14:16
A company’s greatest asset is its data, but the one thing that’s worse than a lack of data is a ton of siloed and inaccurate data.
Different business teams generate the… Read More
2020-03-25 09:14
Every eCommerce store has two types of customers: new customers and repeat customers.
It goes without saying that you want to grow your sales. But to achieve this, you shouldn’t focus… Read More
2020-03-03 13:34
Reading Time: 9 minutes
Email is alive and thriving. According to the Wired Plus State of Marketing Report 2020, 71% of businesses use email as a marketing channel – and we predict t… Read More
2019-05-02 09:29
Data cleansing tends to be a fearful, overwhelming task that businesses put on the back-burner. Combing through hundreds or thousands of contacts can be pretty daunting. However, database ma… Read More
2019-02-05 09:44
Businesses are being forced to shift their marketing strategy to adapt to changing consumer behaviour. Consumers today interact with brands across several different channels on many differen… Read More
2019-01-15 07:32
We’re a couple of weeks into 2019 now, which means it’s that time of year again, and it’s time to start scribbling down our email marketing resolutions. The start of… Read More
2018-12-12 09:00
A big mistake that many marketers make is ignoring their subscribers’ digital behaviours. In fact, a lot of them are still getting distracted by the outdated batch-and-blast meth… Read More
2018-12-07 15:49
Great landing pages are what bring digital marketing campaigns to life. Without them, your visitors wouldn’t know what to do next.
All of your email marketing campaigns should i… Read More
2018-12-06 15:25
A sales funnel is a common marketing technique. It’s basically used to convert website visitors into paying customers.
Building meaningful customer relationships takes patience… Read More
2018-12-04 16:41
Every business wants to convert as many leads as they can into buyers, right? It’s how you make your money. But it’s how you go about converting your leads that matte… Read More
2018-11-30 15:45
One-click unsubscribe links could be destroying your email list.
One-click unsubscribe refers to the link in an email which allows the subscriber to opt out by simply clicking on the link… Read More
2018-11-26 17:05
We’ve now had 6 months of GDPR. The dreaded General Data Protection Regulation came into effect in May, and there’s no denying the fact that it has presented businesse… Read More
2018-11-22 11:44
There isn’t really such a thing as “Black Friday” anymore.
The shopping holiday initially took place in the US the day after Thanksgiving as a one-day event. It&rsqu&hell…Read More
2018-11-19 11:49
It’s nearly 6 months on since GDPR came into effect, and yet there’s still quite a bit of confusion around the proper requirements for GDPR compliance.
For the last year, loads… Read More
2018-11-16 09:14
Marketing automation is now a must-have for any business. It’s everywhere.
It can be difficult to juggle everything that you need to do at the best of times, but on top of that… Read More
2018-11-14 10:00
You want people to engage with your email campaigns, right? Your email address is a valuable tool for marketing your business. You need to make it work for you.
A custom domain… Read More
2018-11-12 16:42
85% of UK adults now use a smartphone. (Consultancy.uk)
People are now using their phones for pretty much everything. Talking to friends on social media, watching videos, getting direc… Read More
2018-11-09 13:35
Love it or hate it, Black Friday is getting closer and closer, and it’s kind of a big deal.
In fact, Black Friday and Cyber Monday are two of the biggest shopping days of the whole ye… Read More
2018-11-08 09:52
Any good marketer knows that people like to buy from people.
As great as digital marketing is, attending industry events is a still a great way to collect data. Directly interacting w… Read More
2018-11-06 12:20
You’ve heard the stats by now. Research shows that email marketing is 40 times more effective for acquiring new customers than Facebook and Twitter. Yes, 40.
Email marketi… Read More
2018-11-05 15:49
If you’re GDPR compliant, you will have heard of the term opt-in email marketing.
When a prospect opts-in to your email list, they are giving you permission to send them email marketi… Read More
2018-11-01 16:44
You’ve chosen a catchy subject line, you’ve created some great content, and the design of your email is looking sweet. There’s just one last step to complete your ema… Read More
2018-10-31 10:00
Now more than ever, it’s essential to refine your brand and position yourself as a thought leader.
Doing it right takes work, but the payoff can be huge. It has the power to tra… Read More
2018-10-30 15:01
Congrats! You’ve done it.
You’ve created valuable content to your website visitors, and they’ve just signed up to your newsletter. That’s great. Th… Read More
2018-10-29 10:00
Halloween is just around the corner, and what’s scarier to an email marketer than email unsubscribe rates? *shudder*
I get it – unsubscribes can be a huge mood killer. &hell…Read More
2018-10-26 08:29
Often shortened to CLV or LTV, customer lifetime value is one of the most important metrics that a business can keep their eye on.
Which do you value more – a new customer, or a repeat… Read More
2018-10-24 16:15
Achieving high deliverability rates is the email marketer’s dream. Email marketing still remains one of the most powerful forms of communication, which is why growing an organic… Read More
2018-10-23 15:31
We all know how important it is to make a good first impression.
Not just on a job interview or a first date – making a great first impression with your email marketing is pretty impor… Read More
2018-10-22 16:04
As technology is constantly evolving and developing, so must email marketing.
Artificial Intelligence – or AI – is one of the hottest topics on marketers’ lips. It&r&hell…Read More
2018-10-19 15:48
As a business, how do you get potential customers to buy something from you, without them having tried and tested it first? The answer is social proof.
Social proof is now one of the… Read More
2018-10-18 16:31
There are many reasons why a business would choose to do a survey – they let you gain useful information from your customers, as well as their opinions on your company and their experi… Read More
2018-10-17 09:00
It’s the most wonderful time of the year – for boosting your sales.
Yep, Black Friday is drawing closer, falling on November 23rd this year, with Cyber Monday just behind it.&nb&hell…Read More
2018-10-16 11:00
Halloween is just round the corner, and if you’re wondering whether you should be sending Halloween email campaigns, then the answer is yes!
Halloween is becoming increasingly importa… Read More
2018-10-15 11:41
In May earlier this year, the much talked about General Data Protection Regulation – or GDPR – came into effect, which permanently changed the way that businesses collected, stor… Read More
2018-10-11 15:49
Today in the Wired Plus office, we’ve been discussing our favourite software programmes that we use.
Something that a business can’t live without is software. Software app… Read More
2018-10-11 14:09
We’re excited to announce that, earlier this year, we were approved to become a supplier of the Crown Commercial Service’s G-Cloud 10 framework, which supplies the UK publi… Read More
2018-06-20 09:26
Reading Time: 14 minutes
Are you following best practice with your ecommerce email marketing?
Successful ecommerce businesses set themselves apart from the competition with effective e… Read More
2018-06-18 09:00
Reading Time: 8 minutes
Email marketing best practices in 2018 need to consider GDPR
It’s been a while since we wrote an email marketing best practices post.
There’s a good… Read More
2018-06-15 16:10
Reading Time: 12 minutes
What Email Marketing Metrics Mean For Your Campaign
How much attention do you pay to your email marketing metrics?
Every aspect of your email marketing campaig… Read More
2018-06-14 08:26
Reading Time: 11 minutes
How to Write The Best Email Marketing Subject Line
Do you give your email subject lines the attention they need?
Writing the best email marketing subject line… Read More
2018-06-11 15:51
Reading Time: 14 minutes
Email Marketing: Planning Campaigns Guide
How much effort do you put into planning email marketing campaigns?
In this blog post we will take you through… Read More
2018-06-07 16:33
Reading Time: 15 minutes
What is an Email Marketing Split Testing?
Do you split test your email marketing campaigns?
Email marketing split testing can be used by marketers to determine… Read More
2018-06-05 09:23
Reading Time: 9 minutes
What is an Email Marketing Preference Centre?
Is your email marketing preference centre effective?
The goal of a marketer is to send the right content, to the r… Read More
2018-06-01 15:15
Reading Time: 11 minutes
Email Copywriting Techniques for Marketers
Do you feel distracted?
Is your email copywriting effective?
Attention spans are getting shorter. You need to… Read More
2018-06-01 10:00
Reading Time: 5 minutes
Does your brand have the human touch?
We are bucking the trend in the Email Marketing industry. We’re different from our competitors and we are proud of t… Read More
2018-05-30 12:42
Email marketing is entering a new era
Are you ready for the new era of email marketing?
GDPR didn’t do any favours for the marketing industry or for email marketing contacts. A lot of… Read More
2018-05-29 13:18
Reading Time: 5 minutes
Email Marketing isn’t dead
Are you building relationships with your email marketing?
Let me set one thing clear – Email marketing isn’t dead… Read More
2018-05-29 08:30
Reading Time: 5 minutes
Can email marketing and social media be compared to each other?
Marketers have a lot to think about when investing in marketing channels. Email marketing and so… Read More
2018-05-25 15:02
Was GDPR worth all the panic?
As the clock struck midnight, the GDPR deadline for compliance came and went.
The world did not end.
Businesses continued to trade.
Customers continued to buy… Read More
2018-05-25 13:54
Reading Time: 5 minutes
Were you prepared for GDPR?
Learning From GDPR
By the time you read this, GDPR will have launched.
Digital marketing will have changed forever.
Unless you hav… Read More
2018-05-24 15:25
Reading Time: 5 minutes
Setting Goals For Marketing Campaigns
When deciding which marketing channel to use for a marketing campaign, it is important to know what you want to achieve… Read More
2018-05-24 09:26
Reading Time: 5 minutes
Introducing The Worst Email Marketing Campaign
Read more below about the worst email marketing campaign ever
As an email marketing expert, I’m sure you h… Read More
2018-05-22 16:38
Are you ready for GDPR?
We noticed that a comprehensive list of all the GDPR regulators is not available anywhere.
So, we thought we would create one for you to save you both time and effor… Read More
2018-05-18 13:21
Reading Time: 5 minutes
What’s all the hype about?
Is your startup journey making you dog tired?
As it is World Mental Health Awareness Week we thought we would take a look at h… Read More
2018-05-16 14:53
Reading Time: 10 minutes
What’s all the hype about?
Have you heard of ‘data driven marketing’? Unless you’ve been hiding under a rock, we’re sure yo… Read More
2018-05-11 10:00
Reading Time: 4 minutes
The Wired Plus Knowledge Base
It’s been an epic undertaking. In just a few weeks we have compiled a Knowledge Base of the Wired Plus system which t… Read More
2018-05-11 09:00
Reading Time: 3 minutes
What is GDPR?
The General Data Protection Regulations are set to be enforced from the 25th May 2018. Woah, rewind. That’s this year.
GDPR will be en… Read More
2018-05-04 11:00
Last Wednesday, Google released a major update for the Gmail platform. On the surface, not much has changed. Gmail now has a cleaner, modernised interface. Softened edges a… Read More
2018-05-04 10:00
Reading Time: 4 minutes
The Wired Plus Journey So Far
You will be relieved to know that we are still afloat amidst the amount of content we have created this week ! If you… Read More
2018-05-03 15:47
Reading Time: 3 minutes
With less than one month to go until GDPR is enforced, businesses need to take action. The General Data Protection Regulations have been created by the Eu… Read More
2018-04-27 16:41
The post Episode 10 – A Round Up of This Week’s Breaking Marketing News appeared first on Wired Plus Marketing Hub Read More
2018-04-27 10:24
Reading Time: 4 minutes
The Content Paradox
We have been writing content for the Wired Plus blog since July 2017. In that time, we have posted over 90 blog posts. Engageme… Read More
2018-04-26 14:18
Reading Time: 4 minutes
WhatsApp increases minimum age limit to 16
WhatsApp is a social media platform used by over 1 billion people worldwide each day which allows users to send encry… Read More
2018-04-23 14:55
Reading Time: 4 minutes
The Daily Life of a Marketer
Marketing Professionals are busy people. From first thing on a Monday until Friday evening, they are busy with a multitude of… Read More
2018-04-20 10:00
Reading Time: 6 minutes
We have decided to do something really ambitious. So ambitious, in fact, some people may call us foolish. As a small team, taking on even more… Read More
2018-04-20 09:00
Reading Time: 4 minutes
As of Monday evening, JD Wetherspoon’s disappeared from all social media platforms. This is not a drill, they really did remove all of their social… Read More
2018-04-13 10:00
Reading Time: 8 minutes
Working smarter, not harder is a cliche that has become increasingly popular in recent years. Whilst it is overused, it does embody the idea of getting mo… Read More
2018-04-13 10:00
Transcript
The post Wired Plus TV Episode 9 – An SEO Hack and Link Building Strategies appeared first on Wired Plus Marketing Hub Read More
2018-04-12 13:57
Find out how you can use your data to gain insights that will help you optimise your future campaigns and marketing activity, based on real time customer behaviours and data.
In this webina… Read More
2018-04-12 09:00
Reading Time: 3 minutes
Our eagle eyed marketers don’t miss anything. This week, the Gmail Promotion tab caught our eye. Something had changed.
What Is The Promotion… Read More
2018-04-12 08:20
Reading Time: 6 minutes
When your email lands in the recipient’s inbox, three elements of your campaign are visible: The subject line, the preview text and the from name.&n……Read More
2018-04-06 14:46
Reading Time: 4 minutes
Are you struggling to see a way forward with your email marketing? You may have heard that ‘Email Marketing is Dead’ but that’s some way short… Read More
2018-04-06 10:00
Reading Time: 7 minutes
Our content wasn’t getting enough attention and our marketing team were becoming frustrated. They put their efforts into creating blogs, whitepapers… Read More
2018-04-06 10:00
Transcript
Hi and welcome to episode 8 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketing Manager at Wired Plus.
In every episode of Wired Plus TV we will… Read More
2018-03-30 10:00
Transcript
Hi and welcome to episode 7 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketing Manager at Wired Plus.
In every episode of Wired Plus TV we will… Read More
2018-03-30 10:00
Transcript
Hi and welcome to episode 7 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketing Manager at Wired Plus.
In every episode of Wired Plus TV we will… Read More
2018-03-30 10:00
Reading Time: 8 minutes
We are now five weeks in to our journey to disrupt the CRM market. After finishing the redesign of our website, we are turning our focus back to generatin… Read More
2018-03-23 12:20
Transcript
Hi and welcome to episode 6 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketing Manager at Wired Plus.
In every episode of Wired Plus TV we will… Read More
2018-03-23 11:00
Reading Time: 7 minutes
How to Successfully Promote Your New Website
Back when we started our journey to disrupt the Marketing CRM industry we knew that we needed to share our me… Read More
2018-03-16 17:36
Reading Time: 7 minutes
STOP PRESS
Our first set of whitelabel partners have signed! As I put hands to keyboard on Monday morning, I was jolted awake by excited cheers from our s… Read More
2018-03-16 17:12
Transcript
Hi and welcome to episode 5 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketing Manager at Wired Plus.
In every episode of Wired Plus TV… Read More
2018-03-09 17:25
Reading Time: 5 minutes
Introducing Wired TV
If you haven’t already checked it out, we’ve launched our own television stream.
We are so excited.
Our own television channel… Read More
2018-03-09 16:16
Transcript
Hi and welcome to episode 4 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketing Manager at Wired Plus.
In every episode of Wired Plus TV we will… Read More
2018-03-05 17:19
Transcript for Wired Plus TV Episode #3
Reading Time: 5 minutes
Hi and welcome to episode 3 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketi… Read More
2018-03-05 16:50
Transcript for Wired Plus TV Episode #2
Reading Time: 6 minutes
Hi and welcome to episode 2 of Wired Plus TV.
I’m Tony and I’ll be your host. I’m the Marketi… Read More
2018-03-05 12:32
Reading Time: 8 minutes
What is Disruptive Marketing?
Disruptive marketing succeeds traditional approaches fail. This new approach rejects traditional methods and aims to rethi… Read More
2018-02-28 10:00
Reading Time: 11 minutes
Why we’re eager to learn
This is week three of our journey to disrupt the CRM industry. It might only be a short time since our launch, but it&rs… Read More
2018-02-22 17:56
Reading Time: 11 minutes
We’re back with the latest installment of our disruptive marketing journey. This week, we will discuss how we are using content to create and spr… Read More
2018-02-22 11:54
Reading Time: 7 minutes
Introducing Ecommerce Strategy
As the old adage goes, ‘Fail to Prepare, prepare to fail’. In this blog post, we discuss how you can prepare… Read More
2018-02-20 11:17
Access the Webinar
Get Access to our Webinar
Complete the form to view the webinar… Read More
2018-02-20 01:17
Reading Time: 10 minutes
Understanding Your Customers
Companies need to acknowledge the importance of their customers to be successful. Customers are the kingmakers in busines… Read More
2018-02-19 22:09
Transcript for Wired Plus TV Episode #1
Reading Time: 7 minutes
Hi and welcome to episode 1 of Wired Plus TV.
I’m Tony and I’ll be your host.
In every episode we will be… Read More
2018-02-15 17:47
Reading Time: 4 minutes
Connections are important to us
We don’t just mean connected software; we connect strategies, goals and people too.
Connected teams produce better resu… Read More
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