At the beginning of next year Lexus will launch the long-awaited Lexus ES 300h and to begin with the promotion of it, as is customary, they have already programmed the entire marketing campaign and of course they have ready the commercials that they will launch on TV, movies, social media and other media.
So far everything is the same, perhaps sometimes we are surprised by the commercials and the campaigns presented by the different automotive companies to present their vehicles, but this time Lexus goes one step further, anticipating everything known and innovating.
The first commercial that will launch the Lexus ES 300h will be presented tomorrow, November 15 in the United Kingdom and after this Premier will be published on digital, social and film channels across Europe.
The difference of this commercial with any other previously released is that it will first be directed by Kevin Macdonald who is the winner of an Oscar for the best documentary for A Day in September , as well as being the director of The Last King of Scotland and Whitney . But that’s not all, the most spectacular and innovative is that it will be the first commercial scripted by Artificial Intelligence.
The spot that has a duration of 60 seconds is entitled Driven by Intuition, something like Driven by Intuition and from Lexus tell us that this commercial ” reflects both in the creative concept and in the content the characteristics of audacity, innovation and imagination that they define Lexus as a brand . “
After the Premier tomorrow, the announcement will be available to the public on all Lexus channels, starting on November 19 next.
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