According to the Experian research report, Welcome emails have a 57.8% open rate that makes it higher than any other marketing Email.
A welcome email is something that a customer receives when they submit their email address to any online store. It generally comes after an account sign up or subscribing for a newsletter or after a first-time purchase.
It is the first Impression that your company makes to a customer. You can introduce the various features of your Brand that makes it unique.
74.4% of subscribers said that they expect a welcome email on subscribing!
It plays a definitive role in creating customer engagement.
But, before you curate your welcome email you should keep the following things in mind –
Type of target audience
You should have a thorough understanding of your audience or subscribers to whom you are trying to reach out to. This insight will help you to use the right vocabulary to connect with them.
Identify the problem area of your audience
If any visitor subscribes to your email list, you already know their pain area to some extent. Sending out a good welcome email addressing their pain point with a solution that your product can offer will have a major impact.
Once you have identified these two aspects successfully, you can curate a welcome email that will grab their attention and dazzle them.
Now, look at a few quick tips on curating a perfect one –
Be thankful and introduce your brand
Thank your customer for subscribing to your email list. Greet them and give them a warm welcome. Personalize it with an engaging message to create a better impression.
77% of marketers consider real-time email personalization is beneficial for their business.
Introduce and speak about your brand. Let them know the benefits of being connected to you. Give some little known, unique facts about your brand that sets you apart.
It is also a great idea to add a photo of your team!
A study has revealed that customers pay more attention to the real picture than to a model displaying products.
Interesting subject line
Keeping a regular subject line does not always make the cut! Make it interesting and compelling that will nudge the reader to click on it. This will also push the click-through rate. A persuasive line like – ‘Exclusive welcome email just for you’ makes the reader feel special and pushes them to go through it.
How to get started
Make it very clear to the reader on how to go about the onboarding process and the subsequent steps to follow. However, just listing out the process may not seem interesting. You can add a couple of quick videos to create more engagement. Adding a visual effect definitely enhances the experience and makes a lot more sense than just keeping it limited to texts.
Social touch points of your brand
Let your customers know the various ways they can connect and know more about your brand.
Live streaming link
Blogs
Or, any other social platform that your brand may be on.
Make your customers happy
Gift them something when they sign up for the first time. It might be some loyalty points or first-sign up discount coupon. This will definitely make them feel special and will also leave a lasting impression.
Provide step by step instruction on how to claim the offer or points. Mention the expiry date of the offer.
Take genuine effort by offering something that would make them feel appreciated. This will also make you stand out in their busy email boxes.
Starbucks does this pretty good! They offer a free drink to anyone who joins their loyalty program mentioned in the welcome mail.
Gift them a freebie
Giving something away for free always goes a long way in connecting with potential customers. A valuable freebie like an eBook, webinar or video training can work like magic.
This will generate some level of excitement in subscribers and keep them coming back for more.
A preview of what they can expect in the next mail
Once you have thanked your subscribers give them a glimpse of what they can expect in the next mail. Write a nice bit that sums up and it can be something interesting like you are going to send some quick tips, tactics, invites to exclusive in-store events, sale, attractive deals or coupons.
Set the right expectation
Define the relationship and let your customer know what they can expect from you. Let them know the type of emails you will be sending and the frequency of it. Don’t let them be taken aback by surprise. This will also minimize spam reports and unsubscribes besides increasing the sense of excitement.
BBC’s welcome email does the perfect job here. It sets the expectation by sending the specifics of recommended programs, streamlined details based on the preferred choice of drama or documentaries and updates on local events that week. So readers know what is coming up next.
Making an impactful first impression is important when you send the first welcome email to customers. Engage them in the best way that will keep them engrossed. Add some value and keep it non-interruptive. Give all your information in a compelling way and nudge them to come back for more.
This post first appeared on How To Start Selling On Flipkart In 5 Easy Steps?, please read the originial post: here
