Lead generation is a tough process. The entire process of traditional Lead generation can be extremely demoralizing at times with no fruitful result. Revamping the traditional lead generation strategies will help your e-commerce company whether it is B2B or B2C, to meet the needs of the market in a better way. A well thought out strategy will attract quality traffic and move them through the sales funnel until they are ready to make the purchase.

Big brands like Coca-Cola and Frito-Lay are favoring inbound marketing strategy. They are getting their customers to participate in their campaigns and are subsequently building a stronger customer base. Today’s consumers want to do their own research in finding your brand. To be one of the top e-commerce solutions you have to earn their attention. Once you have done that nurture the lead into something more. Here lies the importance of powerful Lead Generation Strategy.

Let us understand how big companies are generating more leads.

Create content that sells

Strong and compelling content with relevant keywords plays an important role in generating quality leads.

Different types of content attract different categories of audience. You should know who your target audience are.

A few places where you can use your content to capture leads are:

• Your blog
• Company website
• Guest posting on blogs
• Product videos
• White paper and case studies
• Types of reports
• Podcasts, Q&A, discussion forums

These definitely entice visitors. Be consistent with your content to give your brand more visibility and get more prospects under your hood.

Capture your leads

It may so happen that half of the visitors may not return to your website.

Therefore, it is important that you capture some of their information. A valid email address is one of the best things that you can ask for.

Call-to-action buttons like ‘sign up here’ can capture the information.

Lead magnets like white paper, webinars, free trials, bonus tips or an interview with an expert provides value to your visitors and ensures a number of email opt-ins.

Get on social media and engage with the audience

This is something, most brands don’t do often or enough! Just being on top social media platforms like Facebook, Twitter, LinkedIn etc. does not help. It is more about reaching out to people, understanding their pain areas and offering them a solution.

Rather than promoting your product on Quora- a popular forum, try to offer a genuine solution. Believe me, not only your answers, but also your brand will stand out much ahead of others with more potential prospects pouring in.

Promote social sharing for more leads. Create and improve brand awareness. Build trust and engage the right audience.

Not only Quora, practice the same things on Facebook, LinkedIn and on the Twitter conversation. This will create engagement and people will take interest in your brand of product.

Landing page tactics

Landing page acts as a tool for any marketing campaign. It entices potential customers and is an important stepping-stone before a customer moves through the sales funnel.

There are two types of landing page that convert.

Click-through landing page attracts visitors to a certain product or service that you are trying to sell. Educate your visitor with adequate information that will compel them to make the purchase.

A lead generation landing page captures information about visitors or companies in exchange for something interesting on the page.

Overwhelming your visitor with excess information is not the goal. Include only one form of call-to-action link that they can utilize.

Time-sensitive offers create urgency

Time-sensitive offers are a great way to acquire new leads. You should start promoting this.

You can do this in your social posts, emails, blog articles, PPC ads, and all other channels through which you are reaching out to your prospects.

Grab attention with new campaigns on a regular basis. You may be surprised to find people responding to such offers and new prospects browsing your website!

Make sure you create urgency when you are running the offer and keep it for a limited period.

Reach out to your existing customers

Your existing customers happen to be the most powerful lead generators. You have already gained trust with their first purchase. Turn them into repeat buyers with additional reward points.

Reach out to them for more referrals. Get them to recommend your brand to their friends and families. After all third-party endorsement also helps to bring potential prospects to your brand.

You cannot ignore the importance of word of mouth marketing as well. It is, no doubt, one of the best forms of marketing to generate quality leads. Besides, existing customers makes the most of marketing ROI, as the only trick is to retain them through proper tactics.

Lead generation can make or break your e-commerce company. Can you recall the number of business sites that you have visited so far and do not intend to visit again? They just failed to make an impact or capture your attention! Any lead generation strategy that you experiment with next, ensure that the content is rich and interesting. This will make your visitors come back. To be one of the top e-commerce solutions engage with your audience and make your brand appear helpful.