Previously, it was easy for businesses having a page on Facebook to get visibility in the news feeds of their fans. Since the introduction of boosted posts, it has become tad difficult and competitive for the same businesses. The medium and large sized businesses are using this feature for their advantage and most of the small businesses are left behind.

Those who cannot afford to pay, they wonder, are there ways to still be active on Facebook and get visibility or engagement without paying even one penny? The answer is YES! In today’s Social Media marketing, engagement has become more important than mere likes to page or posts. It is a way to bypass the bots or fake profile and connect with real people, and prove that there is a real person behind your Facebook page too.

Engagement has another advantage that it further increases visibility and then more engagement, this process snowballs. So, it makes sense to focus on this aspect of social media than just likes. Following are the methods by which you can do it:

Ask questions, use polls

People tend to get involved in this activity because they just have to click one option. You can use the inbuilt Facebook polls or external apps. Do ask questions that are of trending or relevant topics. The questions should make them have personal involvement.

Use the Live feature

Have you gone live on your Facebook page yet? It is truly an empowering activity wherein you actually show the true version of yourself and your business. Go live during important events like festivals, or some big sporting event, etc. This is a good way to establish an intimate connection with your fans and make them feel you are one among them.

Create a Group

Groups have become the new pages! This is a simple and powerful reason to create a group of your own business. The factor of invitation makes the groups exclusive and valuable to people, as compared to a page that is open to everyone. Even Facebook advertises groups now, showing their growing importance in the newsfeed.

Post regularly to the Group

Whether it is your own group or some other group, hold down your enthusiasm, and take the activities gradually. Start with questions that could be in the minds of other group members. You may get zero interaction in the beginning, but don’t give up, it is human nature to ignore the first few posts, gradually people will start interacting. Ask questions that are intriguing and of latest topics.

Repost from your other social accounts

Do you have an account on other social media? Twitter, Instagram, LinkedIn, Pinterest. Whether you get more visibility/engagement there or not, in either case, this is a good idea to repost content from those social media to Facebook. Different social media tend to have a different audience, hence get new people involved in content that is already published. That way, those posts will get more visibility/engagement which breaks the barriers of various social media.

Make creative promotional content

Time and again create unique promotional content that will be creative and out of the box. It can be weekly, or for the weekends, or centered around any festival. It can be Make videos, images, banners, posters, etc. which people will notice or get involved in.

Interact on your fan posts

This might be taxing for you, but interacting with your fans on their posts will be worth the effort. You can thank your super fan, you can congratulate the one who gave the right answer to your question. You can initiate interaction with the one who has shown a keen interest in your business offerings. These interactions make them feel you care about them and their needs.

You can use one or all of the methods gradually for your Facebook page, the engagement will increase and you will get more people talking and knowing about your business. Let’s hope you now have a new and smart way of Facebook and your activity there; you have a fresh new marketing strategy on Facebook for your business.

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