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Master the algorithms: This is a must if you haven’t done yet. Your ultimate aim should be to maximize organic reach. The algorithm reports tell you exactly how your posts are faring; you get details of the organic activity. Based on all this, you can creatively formulate new strategies as per algorithm shifts.
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Sell on social media: With an increasing number of people turning to social Media for their online product research, it’s time to bring your sales efforts to social media. Instagram’s Checkout feature, Facebook marketplace, even Pinterest is integrating commercial features. Social platforms are literally making it easy for you to find customers. Join relevant communities, do social listening, avoid being spammy.
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Go live: Doing video is not a new thing, it has been on the scene since a couple of years ago. Live video/Live Streaming has a significant potential for businesses and more of them are opting for it. You can engage with your audience in real-time, react instantly to what’s happening, the audience can relate as there is a real person behind the brand.
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Don’t ignore your audience, message often: This can prove to be very much costly for your business. Make your business customer-oriented in all your activities from research to customer support. The earlier you respond to comments and tags of your business, the better it is.
Also use social listening effectively to pay attention to all the activities regarding your business; with that, you get insights, know your target audience, find potential customers. Interact with people in your DMs, though limit automation as people still prefer humans to talk.
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Use Augmented Reality filters: AR has really grown in recent times, it is no more meant for putting a cat face on a teen girl’s face. Brands are now using AR to promote themselves & finding success! The social media that are prominently using AR are TikTok, Snapchat, and Instagram. Even Facebook will be integrating AR shortly.
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Partner with micro-influencers: Influencers need not be big names, the smaller ones have more authentic relationships and trust with their audience. This means higher conversion rates for your partnered posts. Plus they will also cost you less than the big names. Even big companies like Samsung have collaborated with micro-influencers in recent times.
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Debut on a new social media: Every now and then, a new social media platform pops up on the scene. Though most of them fade away after showing promise, some do stay and become popular. Think of TikTok, Vine, and the newest offering from Vine – Byte.
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Privacy will be prominent: Talking of trends in 2020, “Privacy” will be used more than before. With all the data exposure, political polarization, shocking happenings, etc. more people are become private, restrictive and are having more intimate, private conversations online. Gradually, chats and opinions are being moved out of the public eye. You can follow this trend by creating a “close friends” list on Instagram, a group on Facebook, etc. Share exclusive posts with your loyal followers which will encourage them to interact with you more often.
Some of such ideas/concepts will speed up in 2020. Most of them are inter-connected, so if you achieve one, you may automatically achieve some other too. Find out which trends will benefit your business and then change your strategy in that direction.
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