A creative sprint for the Olympic Games! A few months ago, Graphéine's team studied the question of the visual identity of the 2024 Paris Olympic Games. Imagine an impossible timetable (only 3 weeks to send a response....) and all the conditions that we usually denounce (no financial compensation for submitting a project). Nevertheless... it's the Olympic Games! What's more, in Paris, our city capital! So we offered a creative sprint to our teams. 48 hours to find an idea. Here is the project we have collectively imagined. Concept of the logo: An Eiffel Tower sports track A sporty boost: Fluid curves, fast lines. A sports track emerges before our eyes, telling the story of movement and speed. The Eiffel Tower: Solidly placed on the ground, a 3D Eiffel Tower is emerging. The magic of this sign comes from its possible double reading. In turn sports track and Eiffel Tower. The eye seems not to want to choose. An encounter: A logo that tells a story of encounter and convergence.
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