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L.POINT UX/UI eXperience Design Renewal


- OVERVIEW L.point is an integrated membership service of Lotte Group which is a large distributor. We thought that key point for this project is to think about how customers could remember L.point as a good impression and how to visit the L.point app consistently.  L.point is an integrated membership service of Lotte Group which is a large distributor. After you make a payment at the store, you can use your barcode scan to earn points or use your saved points. L.point has operated membership service under the philosophy of giving thanks to customers as a benefit and favorable value. We proceed a market analysis with customer surveys and statistical data and found out that the brand image of L.point as a membership service is weak and that only 20% use mobile app service, which can check that the app usage is low. We thought that key point for this project is to think about how customers could remember L.point as a good impression and how to visit the L.point app consistently. In February 2017, we launched mobile app, mobile web, and PC web services after repeating proposals and wireframe/design revisions. May 2017 standard, L.point app re-visit numbers increased by 125% and app usage time increased by 150%. The domestic mobile market share of L.point app increased by 120% compared to the previous year. The number of APP downloads remains the same, but daily active users are steadily rising, maintaining a level of 150 ~ 160% compared to the previous year.  ????? ????? ????? ?? ??? ??????. ??? ??? ????? ?? ???? ??? ? ???, ????? ????? ???? ? ??? ????? ?? ???? ?? ?? ????? ?? ???? ??????.  ????? ????? ????? ?? ??? ??????. ???? ?? ?, ??? ??? ?? ???? ????? ?? ? ?? ???? ??? ? ????. ????? ??? ???? ???? ??? ??? ??? ??? ???? ????? ?? ?? ??? ???? ???????. ??? ?? ????? ?? ??? ????? ???? ????? ??? ????? ???? ?? ??? ???? ??? ??? ?? ??? ? 20%? ??? ???? ???? ? ???? ??? ?? ??? ? ?????. ??? ??? ????? ?? ???? ??? ? ???, ????? ????? ???? ? ??? ????? ?? ???? ?? ?? ????? ?? ???? ??????. ???? ?? ??? ??/??? ??? ??? ?? 2017? 1? ??? ?, ??? ?, PC ? ???? ???????. 2017? 5? ?? ???? ? ??? ??? 125% ????? ? ?? ??? 150% ??????. ?? ??? ?? ? ???? ? ???? ?? ?? ?? 120% ???????. APP ???? ?? ??? ??? ???? ??? ?? ?? ???? ????? ???? ?? ?? ?? 150~160% ??? ???? ????. - STRATEGY - RESEARCH Mostly used Membership service ?? ???? ??? ??? 200 customers of 20s, 30s and 40s have selected duplicate of membership service that they use mainly. 20?, 30?, 40? ?? 200?? ?? ???? ??? ???? ?? ??????.  L.point Brand Evaluation ???? ??? ?? We evaluated the brand of L.point against other companies on five criteria: number user, awareness, partnership, personalization, and branding.  ??? ???, ???, ???, ???, ?????? 5?? ???? ???? ????? ???? ?? ??? ???????. User of L.point ????? ??? L.point had a low awareness of mobile services compared to its large number of users. ????? ???? ???? ?? ??? ???? ?? ??? ?? ??????.  Total number of user of L.point ???? ?? ?? ?  Online number of user ??? ?? ? Accumulated mobile app number of installation ???? ?? ?? ? Rate of loyal customer  ???? ?? Image of L.point ????? ??? We thought we needed to improve the image of L.point. ??? ????? ?? ??? ??? ????? ??????. Mom, Active, Lotte Cinema, Not exclusive, chaos, Theater, Low percentage of saving points, Benefit, Popular, Lotte, Saving points, Many partners, Rarely used, Convenient, Cultural benefit, Rough, Comprehensive, MUJI, Noisy ??,???,?????,??????????,??,????,???,?????,??,????,??,?????,?????,????????,???,????,???,????,????,???,??? - STRATEGY - DIRECTION As a result of the research, customers were using an integrated membership service instead of membership app. And, they also did not know the useful benefits that L.point offers. We were able to decide the directions based on these results, whether customers remember the L.point as a good impression and wondering what it would be like to visit L.point consistently.  A service that delivers a message that suggests a healthy life, a friendly service who knows me well. Suggest a healthy like A friendly service who knows me well ???? ??, ???? ??? ? ?? ????? ???? ???? ?????. ???, ?????? ???? ??? ??? ?? ?????. ?? ??? ???? ??? ????? ?? ???? ??? ? ???, ????? ????? ???? ? ??? ????? ?? ??? ? ?? ??? ?? ??? ?? ? ?????. ??? ???? ????? ???? ???? ???, ?? ? ?? ?? ?? ??? ??? ???? ???? ?? ? ?? ?? ?? ??? - DESIGN - PRINCIPLE Based on the direction of strategy, made the 3 principles which is Fun, Simple, Wit. L.point design is simple, but it is easy to use and put a wit on detail to provide the user with pleasure and emotional experience. ?? ??? ??? ?????? Fun, Simple, Wit 3?? ??? ?????. ???? ???? ???? ????? ??? ???? ???? ??? ?? ???? ???? ???? ??? ??? ? ??? ?????.  - DESIGN - ASSETS Based on the white color, uses a light blue color rather than the basic L.point color and delivers the L.point with a cheerful and witty image. The bottom cropped line icon is used to match the L.point design which has many margins. The illustrations in various pages are used in simple and flat style, and the logo of the affiliates is appropriately used to serve as a marketing platform. ??? ??? ???? ?? ???? ?? ??? ?? ??? ???? ??? ???? ????? ???? ?????.  ?? ??? ?? ???? ???? ??? ?? ???? ???? ????? ?????.   ??? ????? ??? ???? ???? ???? ??? ???? ???? ???? ??? ??? ???? ??? ???? ??? ? ? ??? ?????.  - DESIGN - CLOSE WITH ME When you enter the L.point app, can feel like someone who knows me well treats me Focused on individual experiences and tried to communicate with customers with age-appropriate wording. Specific target marketing is also possible. Depending on the member's data base, can set options such as age, gender, and living area etc. to show the content that matches the target at main page. L.point?? ???? ?? ?? ?? ??? ?? ??? ??? ?? ? ????.  ???? ??? ???? ??? ???? ?? ???? ??? ?????? ??? ????. ???? ?? ???? ?????. ??? Data base? ?? ??, ??, ?? ?? ?? ??? ???? ??? ??? ?? ???? ??? ??? ? ????.  - DESIGN - GOOD IMPRESSION Applied the interaction effect to every part of the service with the wit elements which gives a good impression to the customer. To maximize the experience of receiving the points, when a customer earn the points after complete the mission, we created popping coin interaction with counting of the saved points. When doing the mission of the checking the attendance, calendar image flip over to next day and when doing the mission of drinking water, the bottle of water shrinks. These animation effects are adding the interests.  ???? ?? ??? ?? ????? ??? ??? ???? ??? ??????. ??? ??? ??? ? ???? ????? ??? ??? ??? ????? ??? ??? ????? ????, ???? ?? ? ??? ??? ??? ??? ????. ???? ?? ?? ? ??? ?????, ???? ?? ?? ? ??? ?? ???? ????? ??? ??? ????.  GPS AGREEMENT POPUP Added a motion to the location service agreement pop-up, which can be hard and unacceptable. ?? ???? ???? ? ? ?? ????? ?? ??? ??? ???? ???? ??????.  MISSION COMPLETE MOTION When a customer receives a point after achieving a mission, the number of saved points appears with the popping coin interaction to maximize the experience of receiving the points in the moment.  ??? ??? ??? ? ???? ?? ??? ??? ??? ??? ??? ?? ??? ??? ????? ????, ???? ?? ? ??? ??? ??? ??? ????.  WATER DRING MOTION  WATER DRINKING MOTION Along with the amount of water remaining after drinking the water, the water in the bottle is intuitively reduced with the swirling, so that you can experience the same experience in offline. ?? ?? ? ?? ?? ?? ??? ?? ????? ?? ????? ???? ?????? ??? ??? ? ? ????. L.BOX OPEN MOTION L.box, which can receive rewards once every five hours that the remaining time appears and when the time's up, the box is slightly opened to maximize the user's expectation. 5??? ?? ???? ?? ? ?? ???? ??? ??? ?? ???? ? ? ?? ??? ?? ??? ?? ???? ??? ???? ??? ?????.  - DESIGN - HABITUAL VISIT Made up the campaign missions that can take care of the daily life. Related missions include drinking water every 4 hours, walking 10,000 steps a day and choosing healthy food. When you achieve the mission, can receive a reward point. The customer keeps coming back to the app and gets a "TO BE HEALTHY" message without realizing it. ?? ???? ??? ?? ? ?? ???? ??? ??? ???? ???????. ?? ??? 4???? ????, ?? ????, ????? ??? ?? ????. ???? ???? ?? ?? ??? ???? ?? ???. ??? ??? ?? ???? ???? 'TO BE HEALTHY' ???? ?? ????.  - DESIGN - EASY FINDING Barcode is easy to open, and menu page has been improved so that only the key part is exposed. Can easily meet the membership barcode by shaking your phone when you want to save or use L.point. Also improved the menu page so that only the key part of the menu is exposed by re-grouping the menus that were exposed the main menus as well as sub-depths before. ???? ?? ??, ??? ??? ????? ???????. ????? ??/???? ?? ? ????? ??? ??? ???? ??? ?? ? ????. ?? ??? ?? ?? ? ???? ??? ???? ?? ???? ?? ??? ?????? ?? ??? ??? ? ??? ???????.  - DESIGN - PC WEBSITE Provides the same experience that provides from a mobile app. On the top of the main home, placed app download and contents that informs the L.point and on the right side, provide main functions for quick menu to access easily for new and existing customers. ??? ??? ???? ??? ??? ??? ?????. ? ??? ????? ?? ? ?? ???? ? ???? ?? ???? ????, ???? ?? ?? ? ?? ???? ??? ?? ?? ??? ?? ??? ?????.  - http://www.plus-ex.com https://www.facebook.com/plus.experience https://www.instagram.com/plusx_design


This post first appeared on 5 Reasons Why Your Business Infrastructure Needs Automation | Cordis.us, please read the originial post: here

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L.POINT UX/UI eXperience Design Renewal

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