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Awareness in Health and Wellness in Spanish Consumers Is Enhancing the Growth in Dairy and Soy Foods Market: Ken Research


Dairy-based products such as Milk and milk products that contain 50% milk by weight in Spain are labelled with the state the origin of the milk. Majority of the Spanish consumes are interested in the information related to the origin of milk and milk products. Spain is planning to construct a 20,000-cow milking capacity farm in Soria which will make it the largest dairy farm in Europe. The farm project is supervised under the Spanish dairy co-op Valle de Odieta (“Odieta Valley”), that has invested upto 95 million pounds on the farm project. Spain’s economic recovery had a positive influence on consumer spending and encouraged the demand for consumer packaged goods. It was observed that there was a decline in the Spanish dairy market in the past years. Spain’s aged population and almost all dairy products meeting the specifications are the major factors encouraging the consumption of various dairy products and meet the age-aligned dairy products that are heavily consumed.

Milk is the staple dairy product consumed in Spain. The leading competitors in Spain’s milk sector are Pascual, Arias, President, Flora, Tulipan, Asturiana, Garcia Baquero, Burgo De Arias, Campobello, El Caserio, Philadelphia, La Lechera, El Castillo, Central Lechera Asturiana, Yaranza, Pastoret, Kaiku, Cocio, Cacaolat, Puleva, Vive Soy, Frias, Sojavit, Alpro, Provamel, Flora, Tulipan, Ligeresa, Unilever, Rene Picot, Cadi, Puleva, Bayernland, El Ventero, Groupe Lactalis, Entrepinares, Gran Capitan, Campobello, La Cabaña, Philadelphia, El Cigarral, Ato, Danone, Reina, Naturgreem, Nestle, Dhul- Flan De Vainilla, Flan, Sojasun, Biosoy, Actimel, Activia, Danup, Leche Rio, Celta, Lauki, Vive Soy, Provamel, Frias, Vitalinea, Oikos Griego, Pur Natur, Art Lactico, Flor de Esquwva, Mercadona, Goshu, Villacenteno, Carrefour, Flor de Burgos, The Collective, Muller, Valio, Lurpak, Bayernland, Cadi, Imperial, Royal Crown, Nestle Bebe, Canada Real, Pascual Yosport, Bjorg, Milky Bar and Mother Dairy. Senoble Iberica is the leading Spanish retailers in yoghurt and sour milk products. Danone is the leading brand in Spain’s dairy and soy foods sector with products such as yoghurt, sour milk, chilled dairy desserts, fromage frais and quarks under the brand names Danet, Mousse, Danone para postres (Danone for desserts) and Vitalinea. Pascual is leading in terms of volume sales in the Spain’s dairy and soy foods sector.

According to the study “Country Profile: Dairy & Soy Food Sector in Spain”, dairy products in Spain include butter, spreadable fats, cheese, cream, dairy-based deserts, soy-based desserts, drinkable yogurt, fromage frais, quark, milk, soymilk & soy drinks, and yogurt. The major distribution channels of dairy and soy products in Spain are on-trade, cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-Retailers and others. The most commonly used packaging material in Spain’s Dairy & Soy food sector is rigid plastic followed by paper, board and flexible packaging. The other packaging materials in Spain are glass, carton, film, bag/sachet, tub, wrapper, bottle, and tube.

Drinkable yogurts in Spain are fluids drinks made by yogurt thinned by homogenization and/or dilution along with flavours. Drinkable yogurts contain colouring, sweeteners, and stabilize. The variety of yogurts include probiotic yogurt drinks such as Yakult (Yakult Honsha) and Actimel (Danone), pre/probiotic yogurt drinks contain bacteria or live organisms that when consumed in large amounts survive in the gut long enough to offer health benefits. This category also includes smoothies containing more than 50% dairy products. Spanish consumers’ awareness in the probiotics has led to a drastic growth in the drinkable yogurts market and the trend will continue over the coming years.

Cream sector in Spain includes all variant of cream such as soured, crème fraiche, clotted, single, double cream or whipping cream along with cream sold in cans. Cream market in Spain is witnessing a positive growth for years and is sure to carry on the trend over the coming years. Spain’s decreasing population is a major factor affecting the growth of the Spanish Dairy & Soy Food sector. It was observed that milk is the largest commodity consumed followed by drinkable yogurt. With the increasing aged population milk and drinkable yogurt sectors may expect a positive growth over the coming years. The major consumers of dairy and soy foods in Spain are the female population, along with aged population, kids and babies. Lactose intolerance is one of the major factors affecting the consumption of drinking milk. Majority of the consumers opted for lactose-free or reduced lactose milk. However, younger and middle-aged women in Spain are opting for non-dairy milk alternatives, including oat, rice and almond milk. Health & Wellness is also a major factor affecting the consumption of the dairy and soy products. The rising health awareness among Spanish consumers is expected to slow down the volume sales of cheese and opt for higher quality cheese in lower quantities. Cheese is perceived as unhealthy by majority of the consumers in Spain, therefore, there is a huge demand for gourmet packaged food products.

It was expected that Spain’s soy food market will grow steadily over the next few years due to rising health concerns among consumers. Majority of the consumers follow healthier diets by including soy as a substitute to animal protein with high nutritional value, best amino and protein profile. Soy contains all three macronutrients, essential amino acids, and several minerals with benefits such as moisturizing skin, contains anti-aging properties, and restores the shine in hair. Soy reduces cholesterol levels, hypertension, risk of few types of cancers, regulate glucose levels in people with diabetes, increase bone density, and promote weight loss. These various health benefits has encouraged the increase in consumption of soy foods with easily availability at the supermarkets, hypermarkets, health food stores and convenience stores around the country. The packaged condensed milk market in Spain has witnessed a steady growth with increasing usage of condensed milk in the preparation of baked products, desserts, confectionaries, and beverages.

Increasing sophistication among Spanish consumers along with increasing consumer income has demanded for a rise in higher added value dairy and soy food products. Almost all the manufacturers are heavily depending on innovation and different products which are key drivers for growth in this sector. The dairy and soy food market in Spain will witness a rapid growth over the coming years.

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Ken Research

Ankur Gupta, Head Marketing & Communications

[email protected]


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Awareness in Health and Wellness in Spanish Consumers Is Enhancing the Growth in Dairy and Soy Foods Market: Ken Research


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