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Do’s and Don’ts of Facebook for Nonprofits

Tags: facebook

You know that Facebook is the largest social media platform on the planet with over 2.2 billion users.

But, what are a few of the things you should do, and not do, on Facebook?

Kristy and Eric share their brilliant (and fun!) thoughts on the topic in our weekly video.

Facebook Do’s

  • Post daily with a picture (video is better). The highest engagements are posts with images or video that is less than 3 minutes. This is the time for you to be fun and creative!
  • Use Facebook Live for real-time video content, which captures attention. Ideas for going live include live streaming an event, chatting with staff or showing some of the work you do behind the scenes.
  • Ask questions and input from your followers because people always want to be able to provide you with their advice.
  • Join groups and engage with the members in meaningful conversation. When you become a leading voice within a Facebook group, you will eventually get people who will look you up and want to follow your Facebook page or cause because of your smarts!
  • Make it about your followers and provide excellent content they can share which will make them look good to their followers! People want to have fun on Facebook or share information that will engage their friends. Give them content that is easily shareable!

Facebook Don’ts

  • Don’t post blurry pictures. With phone cameras having replaced traditional cameras, there’s no excuse for a blurry or lazy image.
  • Don’t just post once or twice about your nonprofit fundraiser. If you’re doing a fundraiser, you have to let people know, but you have to do it in a fun and creative way. Use filters to make your images fun and exciting. Even if you have a serious cause and mission, there are ways to use humor!
  • Don’t post a video or do a Facebook Live that’s unimaginative, boring or lacking a purpose. People aren’t interested in seeing you interview your board member about the financial of your organization, but they might want to see you tour your nonprofit and talk to your team for a “behind the scenes” look!
  • Don’t forget to reply to comments when people take the time to engage. It doesn’t matter how many comments you get, respond promptly. Remember, the more comments and engagement on your post, the longer your post will remain as it’s prioritized and ranked with the algorithms.
  • Don’t bum people out. We live in a world where there’s a lot of shouting going on. The posts that go viral are those that are fun, hopeful or positive­­––not the negative or hostile ones. Always be positive and optimistic and tell your story in a way that gives hope!

Follow us on our Facebook page or visit our YouTube channel to get more insights to help you be an even greater success!

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Do’s and Don’ts of Facebook for Nonprofits


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