As 2017 draws to a close, it’s time to look back and reflect on all we’ve done. This year, we’ve seen many new trends and tech advancements in the OOH industry. We’ve had a blast covering many of these subjects over the last twelve months, as well as answering frequently asked industry questions.
Today, we’ve compiled a list of our top ten most popular blog posts in 2017. These are the posts that had the most views this year. Topics range from examples of interesting OOH to breaking down more complicated concepts into understandable pieces. Check out the list below to see the topics of interest to our audience of out-of-home experts.
- What is Place Based Marketing?
One of the most common questions we got last year was, what is placed-based marketing? This post had the answer.
- Notable Billboards-Part 5
- How Billboard Advertising Works
How to take your billboard from ideation to installation in five easy steps.
- GRP Advertising Definition
While GRP and TRP are basic OOH terms, our readers seemed to really like this refresher course.
- Notable Billboards-Part 2
Yet another installment of OOH advertising that we absolutely love.
- Where to Find OOH Stats
A great resource for finding more OOH resources.
- OAAA/Geopath National Convention Expo
An overview of the 2017 convention.
- Why OOH Agencies Should Love Facebook Messenger Ads
After the announcement that Facebook Messenger would have ads, we detailed the benefits of combining OOH and mobile.
- Notable Billboards 6: We’re On A Boat
The sixth installment of OOH advertising that we absolutely love. People really liked boat ads this year.
- 150th Anniversary of the First Billboard
To celebrate the 150th anniversary of billboards, we gave a brief history lesson.
Thanks for reading us! We hope to see you again in 2018!
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