By Corie McHugh

Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 100+ planned sessions focusing on the hottest topics in customer experience. Over 25 of these sessions will focus specifically on cross-CX trends and technologies.

**Ready to register for Oracle Modern Customer Experience 2019? Visit the registration page and use discount code “CXINSIDER” to get a rate of $1,295 on a full conference pass now through March 18, 2019.**

Here are 5 of the upcoming, fascinating cross-CX sessions. You can also view the full cross-CX session catalog here.

Breakout session featuring Joe Huang, Product Management, Oracle Digital Assistant and Mobile Cloud, Oracle and Suhas Uliyar, Vice President, Product Management, Oracle AI Bots and Mobile, Oracle

Over the past few years, AI technologies have transformed the way we interact with systems and devices across multiple channels. Chatbots in customer service, ecommerce, and sales have become widely accepted and adopted. Oracle’s Sales Digital Assistant and Service Digital Assistant leverage AI and can do many things: initiate conversations, make recommendations, detect/process sentiments, and handle advanced conversations. Attend to this session to learn how your enterprise can benefit.

Breakout session featuring Kiran Bellare, Senior Director, Product Management, Oracle

Content teams spend millions on manual authoring, curating, and targeting content, and yet fall short on driving engagement. Smart content is an initiative from Oracle Content and Experience that leverages artificial intelligence and machine learning to improve content management efficiencies by automating the authoring, curation, and classification of content. Attend this session and learn more.

Breakout session featuring Alex Dye, Director Business Applications, Master Lock Company, Shantanu Goswami, Senior Business Analyst – CRM, Master Lock Company and Naren Chawla, Senior Director, Product Management, CX Analytics, Oracle

Which Oracle tools can you leverage to solve your descriptive, predictive, and prescriptive analytics CX use cases to supercharge your business? What are the next-generation CX analytical business applications that you can adopt to deliver immediate value to business users? Attend this session to hear from Master Lock Company as they share their OTBI for Sales story. The session will also walk through real CX customer use cases and highlight ways to adopt your own business value through CX analytics.

General session featuring Ellen Green, Director, Marketing Communications, GHA

Storytelling is a powerful way to connect with customers. In this session, learn how to use marketing to tell a story to your customers that enhances your relationship. Understand how to leverage Oracle Responsys to tell that story through the tools and functionality in the platform, and find ways to create a conversation with customers to build upon the story.

Breakout session featuring Steve Earl, Senior Director Product Marketing, Oracle and Abbas Makhdum, Director Product Marketing, Oracle

As the data fabric of Oracle’s market-leading customer experience cloud, Oracle Customer Experience Unity delivers timely intelligence about known customers in order to optimize their complete brand experience across marketing, sales, and service. Attend this session to learn more.

**Ready to register for Oracle Modern Customer Experience 2019? Visit the registration page and use discount code “CXINSIDER” to get a rate of $1,295 on a full conference pass now through March 18, 2019.**

Note that event details are subject to change.

*Originally published on smartercx.com