Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.

Oracle CX Social Content:

• We're excited to announce the legendary Earvin "Magic" Johnson as our keynote speaker at #ModernCX 2019 in #LasVegas! Register and join us in being #LegendaryTogether with #MagicJohnson! https://bit.ly/2z9qoA4
• Save the date: Thursday, February 14th, 2:00PM EST if you want to learn the 5 #CX trends from @JayBaer, @BlakeMichelleM, @ijgolding http://ora.cl/ux1eA
• Call for Speakers for #Insight19 is now open! Submit your session idea to be considered for one of the 40+ breakout sessions. Each accepted session receives one complimentary registration. For more details and topics of interest - http://bit.ly/2T3Je3z @OracleCommerce
• Why @OracleEngmtCloud? According to @kateleggett and @Forresterr, evolving #sales and #service orgs need the right data at the right time to focus on nurturing customer relationships: http://ora.cl/w1Gg3   
• #ModernCX 2019 is heading back to Las Vegas, March 19 - 21! Check out this fun fact about weddings and register for #Oracle's biggest #CX #event of the year http://ora.cl/ui7AS

Oracle CX in the News:

Electronics Company Chooses Integrated CRM For All CX Needs – Albert McKeon, TechTarget, 1.24.19

• By implementating Oracle CX Cloud solutions across its CRM needs, Schenck Process was able to streamline its customer information into a singular, global view.

The Evolution Of The Chatbot Experience – Shashi Seth, MarTech Series, 1.24.19

• Shashi Seth provides insights into the benefits of implementing chatbots in an organization’s customer service strategy to speed up and enhance service.

MRP Links With Oracle To Drive ABM-Based Email – Ray Schultz, MediaPost, 1.24.19

• MRP’s collaboration with Oracle Marketing Cloud helps B2B brands send personalized emails as part of their account-based marketing programs.

MRP Unveils Oracle Marketing Cloud Integration To Enable Account-Focused Email Marketing – Brian Anderson, Demand Gen Report, 1.24.19

• Covers MRP’s partnership with Oracle Marketing Cloud to integrate its Prelytix solution with Oracle Eloqua to sync email marketing campaigns with active ABM programs.

Industry News:

40% Of B2B Brands Set To Increase Marketing Budgets In 2019 – Steve Olenski, MediaPost, 1.23.19

• According to a report from Spiceworks, 40 percent of companies are planning to increase marketing spend as they tackle different marketing approaches in 2019.

Future Whisper Coaching: Will AI Do All The Whispering? – Chris Bucholtz, CRM Buyer, 1.23.19

• To streamline data collection and decision making, call centers may turn to AI for “whisper coaching” within the sales process.

Service Without A Strategy Creates Nothing But Turmoil – John Hamilton, Field Technologies Online, 1.22.19

• Creating a service strategy allows for breakthrough change and innovation, as opposed to continual crisis management, allowing for directional, future growth.

The Emerging Call Center Technologies That Will Help Improve Customer Experience This 2019 – Fred Chua, CustomerThink, 1.21.19

• The top emerging call center technologies include the continued expansion of cloud centers, interactive voice response and voice-powered technology.