If you choose to have a values-driven organization, the end does not justify the means. For these organizations, guiding principles are the bedrock upon which they build their culture. These are things they will not sacrifice even if it means their mission will fail. Hence the question, what matters and why.
(Note this is the second of The Five Most Important Questions for Brave Leaders.)
Values may be words like these:
- Company 1: Communication, Respect, Integrity, Excellence.
- Company 2: Social Responsibility, Sustainability, Partnership, Volunteering.
Hard to argue with these words. Unfortunately, company 1 was Enron. Company 2 was Volkswagen. Neither of these companies’ leadership acted in line with their values. And that was their undoing. Enron is gone, leaving behind a trail of pain in its wake. Volkswagen’s faked emission-testing results have severely its brand.
Read the Full Article On Forbes
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