This ad for Facebook’s Portal was an  pleasant surprise.  I loved how it showed three generations of an Asian Americans.  Showing that Asian Americans is a good way to slowly chip away at the perpetual foreigner stereotype.  I also liked how they were doing something “Asian,” making what looks like dumplings.   The tattoo surprise was funny and unexpected.

A minor downside was that it did seem that the Mom/Daughter was stereotypically uptight. While many Asians and some Asian Americans might think tattoos are in poor taste, I do see Asian Americans of different ages with tattoos, plus tattoos are an ancient Pacific Islander tradition.  I didn’t get a sense that the tattoo meant anything – would like to hear about it if one of you knows otherwise.

The ad was put together by ad agency TBWA\Chiat\Day for Facebook’s #sharesomethingreal campaign advertising their Portal video calling device.