2024-04-17 10:00
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going… Read More
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Joe Pulizzi, Author At Content Marketing Institute Blog
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For Marketing Professionals Who Want to Attract and Retain Buyers Through Content.
2024-04-12 10:00
Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the o… Read More
2024-04-11 10:00
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content… Read More
2024-04-10 10:00
Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content… Read More
2024-04-09 10:00
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization cha… Read More
2024-04-05 10:00
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI… Read More
2024-04-03 10:00
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might f… Read More
2024-03-29 10:00
New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedy… Read More
2024-03-28 10:00
Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever… Read More
2024-03-27 10:00
Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the… Read More
2024-03-26 10:00
This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires Read More
![Enhance Your Content’s Power With A Performance-Centric AI Plan [Sponsored]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-2321427168.w320.jpg "Enhance Your Content’s Power With A Performance-Centric AI Plan [Sponsored]")
2024-03-26 09:45
AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations… Read More
2024-03-22 10:00
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing Read More
2024-03-21 10:00
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and… Read More
2024-03-20 10:00
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a stan… Read More
2024-03-19 10:00
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted con… Read More
2024-03-15 10:00
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and a… Read More
![Enterprise Marketers Leading With Strategy In 2024 [New Research]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-1181182493.w320.jpg "Enterprise Marketers Leading With Strategy In 2024 [New Research]")
2024-03-13 10:00
Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performer… Read More
2024-03-08 11:00
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from b… Read More
2024-03-07 11:00
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misund… Read More
2024-03-06 11:00
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recom… Read More
2024-03-05 11:00
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic conten… Read More
2024-03-01 11:00
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for b… Read More
2024-02-29 11:00
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content… Read More
2024-02-28 11:00
Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your conten… Read More
2024-02-27 11:00
Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a… Read More
![Learn The ABCs Of DXPs [Sponsored]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3914176760.w320.jpg "Learn The ABCs Of DXPs [Sponsored]")
2024-02-27 10:45
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience Read More
2024-02-23 11:00
Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive des… Read More
2024-02-22 11:00
Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and… Read More
![How Technology Marketers Lead The Way In AI Experimentation [New Research]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-1634408916.w320.jpg "How Technology Marketers Lead The Way In AI Experimentation [New Research]")
2024-02-21 11:00
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly… Read More
2024-02-20 11:00
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift… Read More
2024-02-16 11:00
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with Read More
2024-02-15 11:00
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success with… Read More
2024-02-14 11:00
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience Read More
2024-02-13 11:00
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generat… Read More
2024-02-09 11:00
What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of y… Read More
2024-02-07 11:00
Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy Read More
2024-02-06 11:00
You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping th… Read More
2024-02-02 11:00
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what… Read More
2024-02-01 11:00
B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and st… Read More
2024-01-31 11:00
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips Read More
![Build A Robust Content Infrastructure With The Right CMS [Sponsored]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3383626679.w320.jpg "Build A Robust Content Infrastructure With The Right CMS [Sponsored]")
2024-01-31 10:45
Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all tha… Read More
2024-01-30 11:00
Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’… Read More
2024-01-26 11:00
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead Read More
2024-01-25 11:00
Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights Read More
2024-01-24 11:00
LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most… Read More
2024-01-23 11:00
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager Read More
2024-01-19 11:00
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one… Read More
2024-01-18 11:00
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.) Read More
2024-01-17 11:00
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your… Read More
2024-01-16 11:00
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external ass… Read More
2024-01-12 11:00
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skil… Read More
2024-01-11 11:00
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t Read More
![How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-270517110.w320.jpg "How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]")
2024-01-10 11:00
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, manageme… Read More
2024-01-09 11:00
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this… Read More
2024-01-05 11:00
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and ho… Read More
2024-01-04 11:00
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year… Read More
2024-01-03 11:00
Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a n… Read More
2024-01-02 11:00
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketer… Read More
2023-12-22 11:00
Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition Read More
2023-12-20 11:00
AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for yo… Read More
2023-12-19 11:00
Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and… Read More
2023-12-15 11:00
Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year Read More
2023-12-14 11:00
Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what t… Read More
2023-12-13 11:00
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the re… Read More
2023-12-12 11:00
If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate –… Read More
2023-12-08 11:00
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – mar… Read More
2023-12-07 11:00
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads th… Read More
2023-12-06 11:00
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and wor… Read More
2023-12-05 11:00
Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify wha… Read More
2023-12-01 11:01
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond Read More
2023-11-30 11:00
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content Read More
2023-11-28 11:00
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case f… Read More
2023-11-21 11:00
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession Read More
2023-11-17 11:00
You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work? Read More
2023-11-16 11:00
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds Read More
2023-11-15 11:00
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s s… Read More
2023-11-14 11:00
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a ma… Read More
2023-11-09 11:00
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, chang… Read More
![Why Most Video Content Fails To Reach Its Full Potential [New Research]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-2972497164.w320.jpg "Why Most Video Content Fails To Reach Its Full Potential [New Research]")
2023-11-08 11:00
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and… Read More
2023-11-07 11:00
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets… Read More
2023-11-03 10:00
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what mar… Read More
2023-11-02 10:00
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what… Read More
2023-11-01 10:00
R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at… Read More
2023-10-31 10:00
Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing? Read More
2023-10-27 10:00
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought Read More
2023-10-26 10:00
If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculatio… Read More
2023-10-25 10:00
To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there Read More
2023-10-24 10:00
Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard –… Read More
2023-10-20 10:00
Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you Read More
2023-10-19 10:00
Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith… Read More
2023-10-18 10:00
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answe… Read More
2023-10-17 10:00
As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the cont… Read More
2023-10-13 10:00
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affec… Read More
2023-10-12 10:00
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of view… Read More
2023-10-11 10:00
Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a d… Read More
2023-10-10 10:00
Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new… Read More
2023-10-10 09:45
Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider a… Read More
2023-10-06 10:00
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pr… Read More
2023-10-05 10:00
The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help yo… Read More
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