With the iPhone being the most popular smartphone on the market and some of the most popular Gaming apps coming through with strong iOS apps such as the UK’s Sun Bingo app, there is a real need to understand how best to get them marketed to the masses. There is no doubt that the iPhone is the reigning king of mobile phones and again, no doubt that iOS apps are far less vulnerable to hacks than their Android counterparts but marketing them can be an issue if an iPhone user doesn’t browse the Play Store frequently or read the latest reviews. Here are a few effective ways to market an iPhone gaming app.
Looking Back at Profitability
Going back to a later report citing the stats from 2012, the top 200 iPhone apps were compared to the top 200 Android apps and the difference in profits was phenomenal. Android took only 12% of the profits as compared to the iPhone and those figures have remained fairly consistent over time. If 200 Android apps took home only a 12% share of the profit, that means that Apple’s share was 88% and with that figure in mind, it stands to reason why developers would want an effective way to market their gaming apps for iOS. There’s a lot of profit to be made and it’s pretty nice knowing you can have a piece of the pie! Apple pie that is!
Promotion Starts with Reviews
If you are looking to market your iOS gaming app, the first thing you should do is seek out reviews. There is nothing quite like a glowing review on a site of authority to promote your app. Developers seeking to make a living developing gaming apps need to spend some serous time learning how to submit their apps for review. How and where that is. And, as in all things, remember that not all reviews are equal. Some carry heavier weight and those are the reviews you should be going after. They carry more weight with Google and of course if Google likes you, the rest of the world will too! Why? Because Google makes sure they find you!
Land Yourself on a Website
Marketing is all about letting people know who you are and what you can do. The same goes for gaming apps. You want the public to know about your innovative new gaming app and the best way to let them know is to tell them about it. Reviews and guest articles can only tell the world so much. Also, these generally have the ultimate purpose of directing traffic to your landing page so that they can learn all about your product which in this case is a gaming app. It is here on your website that you will explain what it is you have and how much gamers are going to love it. You can use everything from a video presentation to a series of stills to simple content explaining the key points of your game. A website is a must.
Give Them a Sample
One of the most effective marketing tools of all times is and always has been promoting with samples. You can do this too in the gaming world. Create a bare bones free version of your game and then once they are addicted (not really in the literal sense) you can more easily sell them the paid version. Let them play with a few key players and go through perhaps the first level or two and then sell them the full game with all 5 million levels. Well, maybe your game will have 20 levels, but 5 million is more demonstrative, don’t you think? Games are fun so get them having fun with yours and it will sell itself. That’s marketing at its best.
Remember that there is literally an infinite number of games on the Play Store so don’t let yours get lost in the crowd. If you want to make money as an app developer, people need to know who you are, what you have and best of all, how much they are going to love your game. Get it out there in bright lights with key marketing strategies as mentioned above and you can have your share of that 88% profit. That’s the goal, now get on with your marketing and it will be more than a goal when you start raking in the earnings.
