By Jean Serio
- What is one simple way to begin developing an online community?
Listening to your audience is the best way. Pay attention to Facebook, Twitter and LinkedIn comments and discover what your potential community wants and needs. And by providing valuable responses are systematically developing the all-important trust factor.
- Why is showing your ‘human face’ to your online community necessary?
Todays job seekers want to engage and work with brands they like. In showing your ‘human’ face’ you allow your community to better know it. And also develop the ‘likability’ factor.
- Why and how do these 3 strategies show your online community you value them?
1) The top way is showing them respect by regularly responding to comments made; even loyal followers will jump ship if you don’t. 2) Nothing says appreciation more than a free gift. Periodically provide useful resources. 3) Openly and regularly thank them for adding to the online conversation.
Keep an eye out for Jean’s upcoming webinar, Online Talent Communities: Do’s and Don’ts for Building a Strong Base that Supports Your Underlying Recruiting Strategy, coming Tuesday, May 31, 2016 at 2pm Eastern!
About your presenter(s): Jean L. Serio, CPC, CMC LinkedIn, Social Media & Content Marketing Consultant Get Your Buzz On!
Jean Serio is internationally recognized for her LinkedIn expertise. As a social media and content marketing coach and trainer, she delivers workshops, teleseminars and webinars covering everything from the fundamentals to advanced LinkedIn and social media marketing training. She is a trusted advisor to hundreds of clients, and she has worked with thousands of entrepreneurs and business owners, worldwide in the areas of training, consulting and coaching in social content development, planning, strategizing and marketing. Ms. Serios’s work has been featured on Forbes Magazine, Next Avenue (a division of PBS), The Recruitment Lab, All Business Magazine, the LinkedIn World Summit and more. All Business Magazine named her a Top Industry Influencer in 2015, and she has been recognized as a top 200 LinkedIn expert. She presented at RecruitCon 2016.