Nowadays, everything revolves around some stats which tell us a lot more than people think. Where some people see only numbers, we see ways to help you learn more. Therefore, we gathered 12 of the most interesting stats about Employer branding.

Add this infographic to your site by copying this code

This infographic was crafted with love by Adopto, the simple recruitment software designed to help you find and hire the best candidates.

[DOWNLOAD INFOGRAPHIC]

Add this infographic to your site by copying this code

This infographic was crafted with love by Adopto, the simple recruitment software designed to help you find and hire the best candidates.

Employer engagement stats

55% of employees think they will definitely leave!

Some of the reasons for leaving are lack of independence, no room for advancement, bad relationships with management and/or co-workers etc. When employees aren't using their significant skills and abilities at their job, they lack pride, accomplishments, and self-confidence.

87% of engaged employees trust their managers

Disingenuous communication and not acting the way it expects from others, makes management not trust worthy. Even with the best intentions, there are countless ways in the business world that can undermine trust – and once lost trust is hard to be restored.

Salary raises increase performance by 30%

On average, it will cost an employer 10% - 30% of an employee's gross income to replace him/her! Connecting employee pay raises to performance reviews can encourage a more competitive workforce. This can result in a higher level of productivity based on increased worth ethic and attention.

Employee Value Proposition (EVP)

87% of employees value learning and personal development the most

These are the most important EVP components to attract/retain talent according to a recent  EVP research. Today, forward-thinking Companies are revisiting their employee value propositions and making sure that they are timely, clear, and relevant. While today most employees are just happy to have jobs, people need a sense of trust and clear focus from their employer.

49% of companies with high EVP balance teamwork and benefits

EVPs at the best companies are also comprehensive, combining extrinsic motivators such as pay, bonuses and benefits and intrinsic factors including work environment and teamwork. In these companies, employees are highly engaged, more likely to achieve desired financial performances and significantly above their peers.

70% of brand experience is determined by "people experience"

A well-articulated EVP can improve customer experience, drive employee behaviors that are most valuable to the organization and help employees understand how their individual needs are met.

Social media

76% of Companies Choose Social Media to Communicate Employer Brand

Companies pointed to Social Media as preferred channel beating career websites, referral programs, and even online job boards. Social media has truly risen into a prominent place in the Employer Branding toolbox.

79% of job seekers are likely to use social media in their job search

Social media allows advertising your personal “brand” and demonstrating your skills, values, and professionalism. Half of all Job Seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.

20% of tech candidates are rejected due to their social media profile!

Employers aren’t limiting themselves to social networks when it comes to researching candidates’ web presences. Forty-five percent of employers use search engines such as Google to research potential job candidates, with 20 percent saying they frequently or always do so.

Career Site

76% of Job Seekers Prefer to Apply Through Career Site

More and more job seekers are turning to Social and Professional Networks to complement companies’ career websites. Young applicants want to learn about themselves, the company and possible career paths.

Average retention after one year - 33% from career sites compared to 22% from job boards

The average length of employment of all initial hires is the longest for referred employees, even after 2 years employee referrals remain at #1 at 45% retention, compared to 20% from job boards.

64% of companies use career site as a preferred channel for promoting their employer brand

Top companies mostly focus on meaningful content to aid site visitors in making a decision. Videos that highlight the important role of employees, community giving campaigns, culture webinars, or publishing podcasts are also included.