Competition is what makes every business to think out of the box. They have to improve the quality, maintain competitive price and adopt marketing strategies different from others. Sky is the limit for businesses having all these qualities. In the quest of promising promotional practices marketers in India are resorting to Digital Marketing strategies to maintain competitive edge. A research by Adobe and CMO Council has revealed that marketers in India are leveraging this promotional practice to gain competitive advantage. The study says India leads in the confidence in digital marketing to maintain the competitive edge. According to the study 96% Indian marketers show confidence in Digital Marketing followed by Australia with 97% in Asia-pacific (APAC). However, they believe that the main reason behind this is growing internet penetration in India with 243 million internet users. These studies prove that the nascent industry is going to thrive in future with immense potential. Approximate 20% of Indian population uses internet with 14% per year growth. This is the best medium to engage 20% Indian population and grow exponentially through social media, newsletters, affiliate marketing and PPC to generate sales and brand awareness as well as brand reputation at cost-effective prices and in minimum time. Strategies like Email Marketing provide instant results. As soon as you send emails in bulk, people see it and start responding by visiting your website and purchasing products or services. You get one more benefit of having basic information about the people you are sending emails. This helps you to address target audience ensuring maximum ROI. Such kind of benefits can be availed with other components of Digital Marketing like SEO (Search Engine Optimization), Social Media and Affiliate Marketing, PPC (Pay per Click), and Web Analysis etc. some of them might take some time but ensures results. Perceiving all these facts many organizations are increasing their investments in Digital Marketing and gaining benefits consequently. To ensure results they are head hunting experts to implement the best promotional practices. Their quest of getting such experts disappoints them because of the paucity of trained Digital Marketing Professionals. Some of them are also running Digital Marketing Training Programs in India to fulfill the requirement of professionals by training them and then placing at right places. Experts in the industry have an assumption that the industry is going to have 1.5 lakh opening for the trained professionals in few years. The industry entails no technicalities rather the ability to think out of the box with hands on industry experience. These virtues of this industry domain welcome people from every walk of life having faith in the power of internet. This is about engaging people through different components depending on the type of organization where both B2B and B2C require different approach. The creative and appealing content does wonders on internet. A few days Digital Marketing Training in India can get you placed in reputed organizations. If you are passionate about internet, you can try hands in the nascent and promising industry to ensure bright future with your hard work and creativity. About The Author: iCubeskonnect provide[http://www.icubeskonnect.com]digital marketing training as well as placements in reputed organizations. Trained professionals here have been serving the industry for long and now they are trying to reduce the paucity of trained and skilled digital marketing experts by creating a talent pool of such professionals. Article Source: www.isnare.com