LA Digital Agency TVGla is deepening its strategic leadership with the hire of agency veteran Guy Gouldavis in the new role of VP Strategy at the growing agency.

Gouldavis brings 20-plus years of Brand building success gained at a variety of traditional and digital agencies as well as his own strategy consulting business. He is joining TVGla from Rosetta where he was VP Associate Partner leading Brand Integration and Marketing Strategy. At Rosetta he was the lead strategist on Samsung, the largest digital account in the Publicis’ agency network.

At TVGla, Guy will oversee a staff of 10 brand, content and social strategists working across such brands as Jeopardy!, Wheel of Fortune, Mattel, NBC/Universal, Hard Rock Café and Campari. He will also be responsible for both the UX and analytics practices, both high priority groups within the agency.

Before Rosetta, Gouldavis was head of strategy at Phenomenon. In addition, he has held leadership positions at many of the industry’s most highly regarded strategy and planning agencies including Ogilvy, Fallon, R/GA and Sapient.