While having a website is a basic tool for Online Marketing, you need to apply certain strategies to actually get people to visit your site and make a purchase of products or services. The work doesn’t stop once you get your brand online and set up shop on the Internet. In fact, it’s only just begun.
This might seem a bit intimidating for those who aren’t particularly adept with how the world of online Marketing works. It’s a different thing entirely to managing a physical store or doing face-to-face sales. You can eventually learn what you need to know if you devote enough effort to getting the hang of it, but it is an arduous journey up ahead if you don’t know where to begin.
Facebook is in an online marketing league of its own.
Let me save you from an otherwise lengthy and technical discussion and point the spotlight to something that’s so popular that it’s practically impossible for you to not be familiar with it: FACEBOOK. You read it right. You’re probably wondering what the largest social media platform in the world has to do with increasing sales, expanding market reach and widening customer base. Well, let me tell you right now that it can do all that—and even more.
Build your business in the biggest online social space.
So you know your Business. Well and good. You know every part and aspect of it, and you have spent many sleepless nights building it to the way it is now. But the market is changing so fast that you can’t seem to keep up. Now, you have to learn the trends of the virtual and digital world while constantly making sure that your products and services evolve and improve to fit the needs of your customers.
Go back to channeling most of your creative energy to building your business, and let Facebook handle a significant portion of your online marketing efforts. Great chances are that majority of your existing and target customers are on Facebook regularly. With over 1.4 billion subscribers and around 700 million daily log-ins from all over the world, I’m sure you wouldn’t mind attracting a thousand, a million or two to your page.
Face-BOOST your brand’s online marketing tactics.
Facebook has all the necessary information you need about your target market. The exact way that it bridges one person to another is the same with how it can connect your business to the right people. Put your business skills and Facebook’s people skills together and you have the makings of a globally competitive brand.
Right now, we are going to be taking a surface view at the 5 ways that you can use Facebook to your business’ advantage.
- Boost your posts – Facebook gives you the option of increasing the exposure of posts that you want to saturate the platform with. Not only that, using its algorithms to measure and predict each user’s interests, it makes targeted promotions to the very people that fit into your client demographic.
- Promote your Business Page – If you are your business, then Facebook will promote you with the objective of getting more people to “like” you. The same goes with your products and services. Get people into your direct loop and have them receive constant updates from you in exchange for something as simple as giving you a blue thumbs up.
- Lead people to your website – Now, Facebook isn’t meant to replace your own website. Some small online businesses only use the power of interconnected social media platforms as part of their business kits because that’s all they need. However, if you have high hopes for your brand to be among the top rollers in the industry, you’ll start building a progressive Internet presence through an impressive and remarkable website. Think of Facebook as the poster that leads people to your office’s doorstep. You’ve got to work on both but building a dedicated online portfolio that tells people everything they need to know about your brand and what it’s worth is measured through having your own niche carved out on the Internet.
- Reach people in your area – Although everything is going global and all businesses share a vision of a dedicated international market, touching base with the people nearest you is of primary importance. You need to build loyalties before royalties, and that’s what the power of Facebook’s geolocation services can do for you. It places greater marketing efforts towards those who are within your vicinity and tell them, “Hey! There’s this great brand totally near you that you absolutely have to try!”
- Get people talking about you – Let’s face it. Social media is more interactive than a website simply because that’s where the crowds are. People somehow rely on others’ views and reviews about any random thing under the sun and, with that as basis, come to their own informed conclusions. Surely, you’re over-familiar with the concept of “word of mouth” by now. You trust your brand but people often need the resounding and reechoing affirmation from others about how great your brand is and how it’s made a difference in their lives. Talk about increased referral mileage.
What other techniques are there?
These are just a few of the basic ways that Facebook can help in growing your business. There’s so much more to learn about how each strategy is done and how results can be measured, but that’s reserved as the topic of another informative article that you definitely have to read as well.
If you want to learn more about social media marketing, visit the official Facebook for Business page. Learn about everything you need to know about setting up a strong foundation for business success in the largest social media platform.
Find a partner with the competent Neoranking team.
In growing your online marketing presence, you will need a partner whom you can trust to not only deliver site visits but to really understand the heartbeat of your brand in order to market it effectively. You need a partner who will embody your company’s core values and make your goals his own.
If you want to rest assured that your company’s online marketing is placed in good and competent hands, call 3159 0637 and add +65 at the beginning if you’re calling from outside Singapore.
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