2023-09-29 10:00
Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World Read More
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Joe Pulizzi, Author At Content Marketing Institute Blog
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For Marketing Professionals Who Want to Attract and Retain Buyers Through Content.
2023-09-28 10:00
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identi… Read More
2023-09-27 10:00
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Proje… Read More
2023-09-26 10:00
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn&rs&hell…Read More
2023-09-22 10:00
A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.) Read More
2023-09-21 10:00
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024 Read More
2023-09-20 10:00
Does the company you work for have an AI policy? Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) so… Read More
2023-09-19 10:00
Is your brand willing to trust first? Your answer can determine the success of your company’s gated and free content assets and achieving your long-term content marketing goals Read More
2023-09-15 10:00
A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on Read More
2023-09-14 10:00
The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Sho… Read More
2023-09-13 10:00
State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand th… Read More
2023-09-12 10:00
You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail… Read More
2023-09-08 10:00
OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains Read More
2023-09-07 10:00
Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes… Read More
2023-09-06 10:00
Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested chang… Read More
2023-09-05 10:00
How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy Read More
2023-09-01 10:00
You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers… Read More
2023-08-31 10:00
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and sp… Read More
2023-08-30 10:00
You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your m… Read More
2023-08-29 10:00
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s expl… Read More
2023-08-29 09:45
While B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI Read More
2023-08-25 10:00
Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?&rdquo&hell…Read More
2023-08-24 10:00
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares f… Read More
2023-08-23 10:00
Google wants to revamp its search results page again. It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content… Read More
2023-08-22 10:00
Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining… Read More
2023-08-18 10:00
Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical building… Read More
2023-08-17 10:00
Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow… Read More
2023-08-16 10:00
How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and S… Read More
2023-08-15 10:00
You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balan… Read More
2023-08-14 12:12
Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance Read More
2023-08-11 10:00
This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand… Read More
2023-08-10 10:00
You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those chal… Read More
2023-08-09 10:00
A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective con… Read More
2023-08-08 10:00
Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken?… Read More
2023-08-04 10:00
Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely. Continue re… Read More
2023-08-03 10:00
GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them). Continue reading … Read More
2023-08-02 10:00
Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision. Continue reading → Read More
2023-08-01 10:00
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you te… Read More
2023-07-28 10:00
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient… Read More
2023-07-27 10:00
Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algo… Read More
2023-07-26 10:00
The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start… Read More
2023-07-25 10:00
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why y… Read More
2023-07-21 10:00
Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading → Read More
2023-07-20 10:00
Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements an… Read More
2023-07-19 10:00
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do thes… Read More
2023-07-18 10:00
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even le… Read More
2023-07-14 10:00
How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer… Read More
2023-07-13 10:00
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through… Read More
2023-07-12 10:00
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-po… Read More
2023-07-11 10:00
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture fo… Read More
2023-07-07 10:00
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading … Read More
2023-07-06 10:00
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists… Read More
2023-07-05 10:00
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strateg… Read More
2023-06-30 10:00
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading → Read More
2023-06-29 10:00
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these t… Read More
![Outsmart The Instagram Algorithm: Proven Strategies For Success [+ B2B Examples]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3052982304.w320.jpg "Outsmart The Instagram Algorithm: Proven Strategies For Success [+ B2B Examples]")
2023-06-28 10:00
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented pl… Read More
2023-06-27 10:00
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first. Continue r… Read More
2023-06-23 10:00
ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take o… Read More
2023-06-22 10:00
SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pag… Read More
2023-06-21 10:00
Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. H… Read More
2023-06-20 10:00
Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team. Continue reading → Read More
2023-06-16 10:00
You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride cel… Read More
2023-06-15 10:00
Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to your sales team and the b… Read More
![3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-2733649279.w320.jpg "3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]")
2023-06-14 10:00
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say i… Read More
2023-06-13 10:00
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading &rar&hell…Read More
2023-06-09 10:00
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Conti… Read More
2023-06-08 10:00
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We… Read More
2023-06-07 10:00
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who… Read More
![Are You Optimizing Content For A Library Or A Network? The Distinction Makes A Difference [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-791249922.w320.jpg "Are You Optimizing Content For A Library Or A Network? The Distinction Makes A Difference [Rose-Colored Glasses]")
2023-06-06 10:00
The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume inform… Read More
2023-06-02 10:00
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading → Read More
2023-06-01 10:00
Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, a… Read More
2023-05-31 10:00
Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audien… Read More
![Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-464829947.w320.jpg "Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]")
2023-05-30 10:00
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into ea… Read More
2023-05-26 10:00
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year an… Read More
2023-05-25 10:00
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand… Read More
2023-05-24 10:00
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advic… Read More
2023-05-23 10:00
What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading &rar&hell…Read More
2023-05-19 10:00
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and… Read More
2023-05-18 10:00
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback en… Read More
![3 Ways To Know If Brand Awareness Gets Your Marketing On Base [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-2143728487.w320.jpg "3 Ways To Know If Brand Awareness Gets Your Marketing On Base [Rose-Colored Glasses]")
2023-05-16 10:00
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you… Read More
2023-05-12 10:00
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of wha… Read More
2023-05-11 10:00
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality v… Read More
![How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-1561497339.w320.jpg "How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]")
2023-05-10 10:00
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your… Read More
![When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3108831537.w320.jpg "When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]")
2023-05-09 10:00
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem… Read More
2023-05-05 10:00
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How man… Read More
2023-05-04 10:00
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered? Continue reading … Read More
2023-05-03 10:00
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue rea… Read More
![AI Content Tools Can’t Be Stupid Or Smart, But Content Creators Can [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3112476922.w320.jpg "AI Content Tools Can’t Be Stupid Or Smart, But Content Creators Can [Rose-Colored Glasses]")
2023-05-02 10:00
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss). Cont… Read More
2023-04-28 10:00
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking abou… Read More
2023-04-27 10:00
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next co… Read More
2023-04-26 10:00
Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation… Read More
![Why Communication Matters More Than Creativity For Long-Term Content Success [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-795590035.w320.jpg "Why Communication Matters More Than Creativity For Long-Term Content Success [Rose-Colored Glasses]")
2023-04-25 10:00
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project if you focus too much on the content and not enough on the internal comm… Read More
2023-04-21 10:00
Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their f… Read More
![Government Agencies Get Real, Funny, And Human On Social Media [Examples]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3063831825.w320.jpg "Government Agencies Get Real, Funny, And Human On Social Media [Examples]")
2023-04-20 10:00
Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing… Read More
![Where Should Your Customer Journey Start? [New Demand Generation Research]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3961498008.w320.jpg "Where Should Your Customer Journey Start? [New Demand Generation Research]")
2023-04-19 10:00
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released… Read More
![For A Better Customer Experience, Make Your Buying Process Less Efficient (Yes, Really) [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-1022474935.w320.jpg "For A Better Customer Experience, Make Your Buying Process Less Efficient (Yes, Really) [Rose-Colored Glasses]")
2023-04-18 10:00
Over the last two decades, marketers have worked hard to reduce or remove friction in the buying process. But what if that’s a mistake? A recent delivery from Domino’s prompts Ro… Read More
2023-04-14 10:00
An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here&rsq&hell…Read More
2023-04-13 10:00
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading → Read More
2023-04-12 10:00
If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to cre… Read More
![How A Weak Point Of View Sabotages Your Content – And What To Do About It [Rose-Colored Glasses]](https://cdn.blogarama.com/images/posts_thumbs_site_id/868/86758-3490985979.w320.jpg "How A Weak Point Of View Sabotages Your Content – And What To Do About It [Rose-Colored Glasses]")
2023-04-11 10:00
The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience. Continue reading → Read More
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