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How to Succeed in Going Global (Infographic)

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Marketing starts with a very basic premise: One of the most important ways to grow your business is to find more customers. And to find those new customers, you need to identify where people and businesses that can benefit from your company's products are located.

While this premise seems obvious to almost everyone, it's one that is ignored by most U.S. companies. According to the Small Business Administration (SBA), less than one percent of the 30 million U.S. companies currently Export their goods despite the fact that 95% of the world's consumers are located outside the United States.

Why? Perhaps it's because exporting can seem hard, especially if it's something you haven't done before.

While exporting may have some challenges, there are some standard steps you can follow to become a successful exporter that are outlined below in this great infographic from All Finance Tax on their website.

How to Succeed in Going Global

Additional Resources

In addition to the information provided in the infographic above, there are many resources available to help your company succeed in international trade:

Free White Papers

  • The Beginner's Guide to Export Forms
  • Developing Your Export Strategy: Five Things Every Exporter Should Know
  • Evaluating Export Markets: How to Assess Country and Customer Risk
  • What You Need to Know About Export Compliance
  • Incoterms 2010 Chart of Responsibilities

Free International Trade Blog Articles

  • Export Basics: 7 Tips for New Exporters
  • How to Develop a Better Export Strategy
  • How to Export: The Beginner's 4-Step Path to Success
  • How to Write an Export Plan
  • The Not-So-Sexy Checklist for Becoming a Successful Exporter
  • U.S. Government Export Assistance—Part 1: Worldwide Export Potential
  • U.S. Government Export Assistance—Part 2: Sales and Marketing Help

International Trade Books

  • A Basic Guide to Exporting: The Official Government Resource for Small- and Medium-Sized Businesses
  • Doing Your Duty: Product Classification According to the Harmonized Tariff Schedule of the United States
  • Exporting: Regulations, Documentation & Procedures
  • Incoterms 2010 and the UCC: A Guide to International and Domestic Terms of Sale
  • Letters of Credit in International Trade: A User's Guide
  • Managing Forwarders, Brokers and Carriers in Your International Supply Chain
  • NAFTA: A Practical Guide to Regulation, Documentation & Procedures
  • U.S. Import Audit Preparation & Customs Compliance
  • U.S. Import Regulations, Procedures & Guidelines

International Trade Seminars

  • Export Documentation and Procedures
  • Import Audit Compliance
  • Import Documentation and Procedures
  • Incoterms 2010: Terms of Sale
  • Incoterms: A Strategic Approach
  • International Logistics
  • Letters of Credit
  • NAFTA Rules of Origin
  • Tariff Classification: Using the Harmonized Tariff Schedule

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