If you’re running Google Ads and thinking about Performance Max campaigns, you’re probably already familiar with the power of automation. But he… Read More

At Bidmark, we are passionate about sharing effective SEO strategies that empower you to enhance your online presence and drive meaningful traffic to your website. Today, we  Read More

Lead generation is one of the most crucial aspects of growing a commercial construction business, and if you’re not putting serious effort into it, youâ€&tr… Read More

As we head into 2025, the world of Pay-Per-Click (PPC) advertising is evolving rapidly. From AI-driven automation to privacy changes, these innovations are transforming how marketers… Read More

Expanding your business across borders offers exciting opportunities, but it also comes with its challenges, particularly when it comes to international PPC advertising (either paid… Read More

BigCommerce SEO shares many similarities with optimising WordPress and Shopify sites for example, but there are some specific considerations due to its e-commerce nature. To explain more… Read More

In December 2023, Microsoft introduced a game-changing feature to Bing’s search engine: Bing Deep Search. This feature promises to revolutionise how search queries are… Read More

After years of lockdowns, restrictions, and uncertainty, people are more eager than ever to explore the world. As the world slowly moves past the challenging years of the pandemic, a rem… Read More

In today’s market, you have to ensure you have a robust digital marketing strategy to ensure your franchise’s success. So, whether you want to attract new franchisees or driv… Read More

If your reading this blog, chances are you’re curious about how to SHA-256 some data in Google Sheets? It might sound all fancy, but it’s nothing more than a clever way t… Read More

Digital marketing is often described as a blend of art and science. While there are established guidelines and processes to follow, creativity plays a crucial role in elevating your camp… Read More

In the competitive world of business-to-business (B2B) marketing, understanding how to measure brand awareness is crucial. Knowing how your brand is perceived can help you refine you… Read More

So you’ve just kicked off a new Performance Max campaign, right? The first week’s a big one as we all want campaigns to get off to a flying start and we can bask in the prais… Read More

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two of the most powerful tools for driving traffic and conversions. While each channel has its strengths, leveraging both in… Read More

As a business owner, you’ve got enough on your plate without having to worry about the ins and outs of marketing and the day-to-day running of your business should be your priority… Read More

Search Engine Positioning and Search Engine Optimisation (SEO) are closely related concepts in the realm of digital marketing and search engine management, but they focus on different as… Read More

In today’s global marketplace, businesses aiming to reach international audiences must navigate the complexities of international SEO. Effective international SEO helps ens… Read More

As a performance marketing manager, I’ve seen firsthand how quickly our industry evolves. The latest major shift on everyone’s radar is Google Analytics 4 (GA4). Whil… Read More

Financial marketing campaigns come with their own set of unique challenges due to regulatory requirements and the complex nature of financial products. To ensure your campaigns a… Read More

Now, we all know that tracking your SEO keywords rankings is like watching your garden grow. You put in the effort, but you’ve got to keep a close eye to make sure it&rsquo… Read More

Running successful paid social campaigns across multiple platforms requires more than just setting a budget and hitting “start.” With multiple platforms to choose from, e… Read More

Effective SEO strategies tailored specifically for the retail sector can be the difference between a thriving online store and one that struggles to gain traction. This blog explores… Read More

Awareness ads on Facebook are a type of paid social campaign which are designed to help businesses Introduce people to your brand or product by reaching a broad audience of new poten… Read More

We’re here to learn the essential strategies that hospitality brands can follow to improve their SEO rankings. Our deep understanding of the nuances of the hospitality industry all… Read More

When it comes to optimising your online Shopify store for search engines, you might wonder if Shopify SEO differs from traditional SEO practices. While the core principles of SEO—such… Read More

When it comes to B2B marketing, Facebook often gets a bad rap. Many marketers view it as a platform best suited for B2C interactions, where personal connections and consumer bran… Read More

Establishing a strong online presence is crucial for businesses of all sizes, and franchises are no exception. Local SEO is crucial for franchise businesses. It helps them attract and re… Read More

Local SEO is crucial for medical professionals aiming to attract more patients from their local area and can become a key part of your healthcare online marketing activity. By implementi… Read More

The luxury market landscape is undergoing a significant transformation, driven by evolving consumer expectations, technological advancements, and changing global economic conditions. Tod… Read More

Are you experiencing the frustration of your Google Ads not showing up as expected? Whether you’re a seasoned advertiser or new to the platform, encountering this issue can be perp… Read More

In the dynamic food industry, where competition is fierce and consumer choices are vast, effective marketing and advertising strategies are vital. Whether dealing with local startups or… Read More

Understanding the right target audiences before launching or advertising your PPC ads on the Meta Ads platform is very important to all industries.  The Meta Ads platform… Read More

In 2024, Google Ads has undergone significant updates that are revolutionising the way advertisers manage and optimise their campaigns. These updates have introduced several new features… Read More

Amazon SEO methods and customer engagement best practices can help you rise through search rankings on Amazon and achieve higher sales volumes. You can also select product categories wit… Read More

Effective Strategies and Campaign Examples from a Top Brand Strategy Agency In the realm of business-to-business (B2B), brand awareness isn’t just about making your name kno… Read More

Digital marketing strategies help tourism brands in reaching a wider audience by leveraging online advertising, search engine optimisation (SEO), and social media marketing. Allowing… Read More

When working with technical SEO agencies you should expect to work on structure, page speed, mobile useability, crawlability and indexing, HTTPS and security, accessibility and structure… Read More

In recent years the hospitality sector has undergone a significant change in how it attracts customers. Hospitality PPC has emerged as the best tool for the job offering unparalleled opportu… Read More

In this blog post we explore topics such as; what is a performance marketing agency, what does performance marketing include and what does a performance marketer do? So join us, in th… Read More

Introduction to GA4 Tracking In today’s digital era, your website acts as the central hub for your online presence. With Google Analytics 4 (GA4), you’re equipped with a c… Read More

Local SEO is a technique used to improve the visibility of a business and its website in search engine results for specific location-based searches, typically in close proximity to the busin… Read More

When it comes to the world of Google Ads, selecting the correct keywords is the cornerstone of any successful Google Ads campaign. Keywords are the way to connect your potential customers to… Read More

Black Friday is one of the most significant shopping events of the year, and it presents a tremendous opportunity for your business to boost sales and engage with new as well as returning cu… Read More

A well thought out digital marketing strategy for a jewellery brand will allow you to sell your products directly to consumers and benefit from improved goals of brand awareness and recognit… Read More

Introduction In today’s digital era, businesses are constantly seeking effective ways to reach their target audience and boost their online presence. Google Advertising, also known… Read More

What are SEO backlinks? SEO backlinks, also known as inbound links or incoming links, are simply hyperlinks from external websites that direct users to a page on your website. These can b… Read More

a new chapter has begun in the realm of website analytics…. With the release of Google Analytics 4 (GA4), a new chapter has begun in the realm of website analytics. However, as… Read More

What Is Google Tag Manager? Google Tag Manager is a tool that you are able to use in order to simplify the process of managing the tags on your website. But what is Google Tag Manager… Read More

Both types of advertising can assist the promotion of your products and services by helping you reach the right audience. But which is best suited to your needs and goals? Find out m… Read More

Performance-focused campaign managers should be starting to think about future measurement activities as we progress through 2023. With a solid marketing measurement plan in h… Read More