2010-08-17 12:00
Much of a marketeers time is spent on project management and much of the root cause of problems in speed and quality of delivery can be traced back to poor processes. Accelerated process imp… Read More
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A marketing blog for marketers who work client side and want to share real life experience
2010-08-16 09:30
Returning to my first marketing snippet on API's as an effective business tool - Having found a problem to solve, formed a team to sort it out, and created a safe haven for work away from un… Read More
2010-08-13 11:58
API is about real time problem solving without distraction and minimum requirement for supervision its mantra courtesy of Nike should be Just Do IT! There's quite alot to cover here, more th… Read More
2010-08-12 14:14
It's a clear, visual way to capture and understand the true net, net, net, price a customer pays and the real margin you make Read More
2010-07-30 10:58
Powerful and thought provoking presentation by Graham Brown titled 7 trends that will rock marketing Read More
2010-07-29 20:07
I read the other day a lament to some ill thought out strategic alliances forged recently in the USA by UK car manufacturers Read More
2010-07-28 16:38
Following on from my post on the best tweets that define B2B marketing I asked the Chartered Institute of Marketing Members on LinkedIn to give me their best suggestions on marketing as a wh… Read More
2010-07-27 15:04
Marketing Snippets returns to Twitter and asks What's the best definition of B2B marketing you can tweet? Read More
2010-07-24 07:56
Take You Tube, add creativity, then buckets of talent, finally sprinkle with a little humour and what do you get? Released on You Tube this week, set to go global on views, just proves agai… Read More
2010-07-23 07:22
Finally to end the week a quick marketing snippet post on some more slightly more frivolous personal attributes required to be a successful marketer Read More
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