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helenroebuckpr.blogspot.com
News, views, advice and comment from Helen Roebuck PR, a Norwich, Norfolk based freelance PR consultant.
2013-02-22 14:56
In a week when major retailers have been accused of being slow to respond to the ongoing horse meat scandal it was a pleasant surprise to receive a personal email from the group chief execut… Read More
2013-02-06 14:43
Go on have a bet – who do you think is more likely to embrace social media, Ryanair or Delia? Well, if you said Ryanair then you’d be wrong!In the week that Delia has announced s… Read More
2012-10-26 10:41
It’s a real pleasure to listen to a radio interview when, regardless of what is thrown at him/her, the interviewee leaves with his/her credibility intact.It takes a huge amount of skil… Read More
2012-08-14 13:29
With headline sponsors paying a mint for official Olympic association perhaps it’s understandable that the organisers didn’t want every Tom, Dick or Harry jumping on the London 2… Read More
2012-07-24 15:07
Want to get in the nationals? No problem.Success for some clients is national coverage – and the challenge for those of us in PR is to manage their expectations.The truth is we don&rsq&hell…Read More
2012-05-23 13:10
A day or so ago I came across a quote “you can be friendly with a journalist, but a journalist will never be your friend” and it reminded me of a somewhat tense session with… Read More
2012-05-10 14:19
Here's a very interesting article about how the world's largest technology companies approach PR: The Guardian's technology editor Charles Arthur gives his opinion on the different PR s… Read More
2012-03-09 16:32
PR colleague Emma Wright has been considering how brand owners need to think in order to survive these challenging economic times. Here’s a summary of what she has to say:1. Continuing… Read More
2012-02-01 16:31
Still not convinced by the power of social media? Well in the news today is a story of how Facebook helped a three-and-a-half year old girl to convince a supermarket giant to change the name… Read More
2012-01-06 14:56
There’s something about the informality and immediacy of social media that seems to play havoc with common sense.Just yesterday MP Diane Abbott was forced to apologise for racist remar… Read More

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