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helenroebuckpr.blogspot.com
News, views, advice and comment from Helen Roebuck PR, a Norwich, Norfolk based freelance PR consultant.
2013-02-22 14:56
In a week when major retailers have been accused of being slow to respond to the ongoing horse meat scandal it was a pleasant surprise to receive a personal email from the group chief execut… Read More
2013-02-06 14:43
Go on have a bet – who do you think is more likely to embrace social media, Ryanair or Delia? Well, if you said Ryanair then you’d be wrong!In the week that Delia has announced s… Read More
2012-10-26 10:41
It’s a real pleasure to listen to a radio interview when, regardless of what is thrown at him/her, the interviewee leaves with his/her credibility intact.It takes a huge amount of skil… Read More
2012-08-14 13:29
With headline sponsors paying a mint for official Olympic association perhaps it’s understandable that the organisers didn’t want every Tom, Dick or Harry jumping on the London 2… Read More
2012-07-24 15:07
Want to get in the nationals? No problem.Success for some clients is national coverage – and the challenge for those of us in PR is to manage their expectations.The truth is we don&rsq&hell…Read More
2012-05-23 13:10
A day or so ago I came across a quote “you can be friendly with a journalist, but a journalist will never be your friend” and it reminded me of a somewhat tense session with… Read More
2012-05-10 14:19
Here's a very interesting article about how the world's largest technology companies approach PR: The Guardian's technology editor Charles Arthur gives his opinion on the different PR s… Read More
2012-03-09 16:32
PR colleague Emma Wright has been considering how brand owners need to think in order to survive these challenging economic times. Here’s a summary of what she has to say:1. Continuing… Read More
2012-02-01 16:31
Still not convinced by the power of social media? Well in the news today is a story of how Facebook helped a three-and-a-half year old girl to convince a supermarket giant to change the name… Read More
2012-01-06 14:56
There’s something about the informality and immediacy of social media that seems to play havoc with common sense.Just yesterday MP Diane Abbott was forced to apologise for racist remar… Read More
2011-12-13 10:09
A row which has broken out over sponsorship of the 2012 London Olympics highlights an interesting issue.It’s been 27 years since gas leaked out of a Union Carbide pesticide plant in In… Read More
2011-11-24 15:00
Did you read about the cake baker whose profit for the year has been wiped out – thanks to the popularity of a marketing initiative?When Rachel Brown – a cake maker of 25 years … Read More
2011-11-01 16:17
Of course you want to see your brand on TV – and now that product placement regulations have been relaxed new opportunities exist. Nescafe was one of the first brands to strike up a de… Read More
2011-10-20 10:33
Generally I’d agree, but sometimes you have to wonder how a business thinks it will benefit from certain types of coverage.Take the trade press for instance. I have clients who could a… Read More
2011-10-10 11:48
Now, I’m sure you know it’s all about your USP – the bit that makes you stand out from the rest. Which is all fine and dandy if you truly do have a USP. But in some sectors… Read More
2011-09-05 10:52
When an ice cream company opted for a PR-led opening for their new parlour in Covent Garden, creativity was called for.And baby did they get it!By producing the world’s first breast mi… Read More
2011-08-19 12:51
Managing client expectations is an integral part of the job for most PR professionals. The harsh reality is that most stories don’t end up on national TV news. (Remember it’… Read More
2011-07-27 14:36
With public sector bodies under increasing pressure to demonstrate their worth, it seems some have been turning to Twitter.Tameside Borough Council recently held a 24-hour twitter-thon to sh… Read More
2011-06-17 12:32
Do it first!Pizza Express is basking in the glow of the media spotlight today, following news of their new ‘pay now’ i-phone app.http://www.dailymail.co.uk/sciencetech/article-20… Read More
2011-06-02 13:23
The Dragons are hungry - and on the lookout for invesment opportunities.  If you've got the nerve then why not apply for the next series?Regardless of what happens in the den … Read More
2011-05-11 11:39
Get Me To The Church On Time!What a great story – a Yorkshire vicar who has just set a Guinness world record with the fastest motorcycle hearse. http://www.dailymail.co.uk/news/article… Read More
2011-04-26 10:21
The morning after a Bank Holiday weekend and news of at least two theme park tragedies are making headlines.Of course it has to be a visitor attraction’s worst possible nightmare. Ther… Read More
2011-04-11 13:01
Blooming Cheek!Hats off to Essex businessman Robert Blyth, whose daffodil display has led to some great PR and press coverage.When local Town Hall officials caught sight of his 13,000 daffod… Read More
2011-03-29 11:10
This coming Friday is a great opportunity to have some fun – and get some great PR! The British press has a long tradition of teasing readers with April Fools’ stories &ndas&hell…Read More
2011-03-11 15:19
Random acts of kindness…...are one of the key ways brands will thrive in a connected economy, according to leading trend watchers.Yes, it seems that virtual living is all well and goo… Read More

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