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CRM Pro Tips: Thinking About Linking
2016-12-22 19:58
Dear CRM user: This is arguably the most important 5 minutes of CRM training you’ll ever need, if you want a CRM that is well-tuned, delivers on its promises, and gives you unbeatable… Read More
2016-01-14 18:16
Maybe you’re the CMO (Chief Marketing Officer), the Chief Sales Officer (CSO), or the one doing it all (sing: C-I-E-I-O). In any case, you are deeply involved with setting strategy, go… Read More
2015-11-11 19:49
Credit: Phillipedia Files I often joke with clients and audiences that the acronym CRM may be widely accepted as shorthand for “Customer Relationship Management”, but we know wha… Read More
2015-10-16 20:07
There are two ways to measure social media ROI: (1) direct profit that results when people act on an offer you publicize on a social channel (a promo code, a coupon, or the like); and (2) th… Read More
2013-08-27 15:23
Fifteen years and 40 client projects later, we have seen some Marketing Automation (MA) and sales CRM implementations deliver significant revenue improvement for some clients, while oth… Read More

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