Promo Trends Mid-Year Review

Back at the start of 2019 we had some big ideas about what to expect in the coming year for the Promotional Products Industry. Diving headfirst into the new year, we got a good “first look” at some of the hottest trends. Now that we’ve made it halfway through 2019 (can you even believe it?) let’s take a look back and see how our predictions have fared with this mid-year review.

Fresh off the Floor of the ASI Show® Chicago

It’s been an exciting few days as we scouted out the most sought-after items of the year. Which of the trends from January are still going strong this summer and which should you set aside? You’re about to find out. Let’s review.

The “Glam” Trend

At the start of the year we saw a lot of shiny and brilliant surfaces – a lot of iridescent and metallic materials in everything from lip balm to apparel to drinkware. Now we’re finding that these eye-popping finishes are not quite as prevalent though not completely gone either. A new item in this category showing that all is not lost is the iridescent PopSockets®. We’re also finding a lot more in the realm of sequins and glitter.

The Safety Trend

Safety is always at the top of everyone’s list of priorities. Though we’ve called it out as a trend, it’s really more of a constant. Choosing safety items will never go out of style. A new fav we just couldn’t wait to share…this collapsible solar lantern, which makes a great companion for any travel.

The Wireless Charging Trend

Wireless charging is here to stay! And with good cause. Who doesn’t love eliminating wires for the devices we use daily? Technology is always on trend, and with wireless charging you definitely have a reliable choice to show your clients how up-to-date your business is.

The Give-Back Trend

People love to support a cause. Earlier this year we observed a trend for giving back to the community or environment. In Chicago we’re seeing this passion for social and environmental sustainability has not dwindled. In fact, we expect the second half of the year to continue to climb in reusable and eco-friendly products as well as those with an effective give-back program.

The Retail-Inspired Trend

If anything, we’ve seen an increase in retail-inspired items as the year progresses. The most recent jump in color-changing, mood products lends itself to this very trend thanks to Starbucks’® reusable mood cups. The promo industry is also picking up speed in retail-inspired fanny packs!

The “Spending More Time Outdoors” Trend

Now that summer is in full swing, we seem to be seeing a lot of items in this category. And it makes sense, of course. From corn hole games and lime squeezers to beach towel bands, sunglasses and patchwork on blankets and caps, the industry is practically screaming “go outside,” as well it should!

The Modern Trend

The sophisticated look of wood tones and marbles were prevalent in promotional drinkware, bags and journals early in the year. Now we’re finding these modern-looking styles in the technology category as well – another trend that doesn’t seem to be going away any time soon. New to the scene with their minimalistic design are these 8 oz. skinny bottles – leak proof and BPA free, these cuties are perfect for more feminine brands looking to make their mark.

NEW Trends for the Second Half of 2019

The most notable trend worth focusing on in the second half of 2019 is smart home technology. This is a big one! Up until recently smart home technology was reserved for the elite, made unaffordable and unattainable for the average consumer. Thankfully that’s no longer the case.

And with the promotional products industry, smart home devices have become even more accessible. They are, without a doubt, some of the most useful and sought-after gifts you can use to market your business and get people talking. Like this app-enabled smart-button, for example. Program up to three tasks at once and stick it under your desk. Knock once? Start the coffee. Knock twice? Turn off the lights. Think of the possibilities! 

Another trend continuing to make waves – hydration. We couldn’t get enough of this smart hydration reminder, helping to calculate how much water you’ve consumed each day. Genius!

So, there you have it – a look back and a look forward. Let’s make the second half of 2019 even better than the first with trending promos to put your business on top. Stay tuned throughout the year for updates, and stay on top of what’s trending by following us on Facebook, Instagram, Twitter, LinkedIn and Pinterest!

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