How to Incorporate Smart Home Devices into Your Marketing

Once thought of as a luxury only for the elite, in recent years smart home technology has become more and more common. Gone are the days of rewiring your entire home; now it can be as simple as plugging in an outlet.

What is Smart Home Technology?

But what exactly are these smart home devices? Simply put, smart home devices allow you to access things like lights and electronics in your home or business from anywhere in the world using Wi-Fi. Everything from video doorbells and surveillance to thermostats, speakers and light switches can be controlled right from your phone or tablet. Some may even be linked to a Virtual Assistant such as Siri, Alexa or Google Home.

With smart outlet plugs you can remotely turn on and off lights as well as electronics. Open up the app to turn on your entryway light so you don’t have to walk into a dark house; flick the lights and off at random when you’re out of town; turn off the curling iron you remembered about after you’ve left the house; limit screen time by turning off TVs and wireless routers.

The applications are truly endless. Smart technology goes beyond just outlets to things such as doorbells, cameras and sensors, giving in to a whole new level of Security and convenience.

And now this exciting technology is available for your marketing purposes! Put your brand name and logo on these devices to make a memorable Gift for your most valued clients. There is something for everyone in our collection of smart home tech.

Introducing Branded Smart Home Options

Double Outlet Plug
This Wi-Fi smart plug allows you to control any outlet-powered device from your smartphone or tablet. One smart plug gives you two outlets that are individually named and controlled using the app. They are also compatible with virtual assistants such as Amazon Alexa, Siri and Google Home.

Video Doorbell
With instant alerts on your mobile device, you’ll never miss someone at the door again. This smart video doorbell runs through your Wi-Fi to deliver a live video feed. It has a two-way microphone so you can converse with your visitor before you even get to the door. In addition, you have the ability to record the event on your phone, tablet or computer.

HD Camera
Ideal for security as well as nanny/pet cam, this smart, high definition camera offers a built-in microphone for two-way communication, and its 24/7 live feed allows you to check it at any time from your phone, tablet or computer. The camera rotates 355 degrees right and left as well as 110 degrees up and down with a built-in motion detector that not only senses motion but also turns toward it.

Bluetooth Speaker + Alexa
So much more than a speaker, this smart device allows you to control your playlist from your phone and tap into the power of the Amazon Alexa virtual assistant using either Wi-Fi or bluetooth connection. It offers up to five hours of playback time, a five Watt output for the speaker, micro USB charging cable and 3.5mm auxiliary cable. This speaker can also be paired with other Alexa-enabled products and controlled by the free app.

Outdoor Outlet
This outlet is compatible with indoor or outdoor use. It’s waterproof, so it’s completely safe outside in the elements allowing you to control security features, holiday decorations and patio lights from the comfort of your couch (or anywhere for that matter). The two outlets are individually named and individually controlled from your phone, tablet or virtual assistant.

Power Strip with USB Output
This smart power strip offers all the protection of a standard power strip with built-in surge protection in addition to its smart features. There are four outlets and two USB ports that are all individually controlled from your smartphone or tablet and compatible with both Amazon Alexa as well as Google Home. Put up to 10 of these power strips on one app to allow you to control up to 50 electronics in your home or business simultaneously.

Smart Home Security Kit
The only thing better than a security system for your home or business is a smart security system. This smart home kit includes a window or door sensor as well as a PIR motion sensor. When triggered, the sensors will send an alert to your phone and activate the included siren. Scheduling capabilities are controlled by the app on your smartphone, tablet, computer or virtual assistant.

Choosing the Right Branded Smart Home Device

The best smart home device for your business’s unique marketing plan is one that will resonate with your target audience and make a lasting impression. These items are best distributed as gifts.

Why gifts? Sending something small at least once a year keeps your business at the top of clients’ minds all year long. There are advantages and disadvantages to giving around the holiday season, but don’t limit your company’s gift-giving only to that one time of the year. By gifting at other times, your gift won’t simply become part of the white noise of the holidays; it will serve as an additional channel to help maintain business relationships throughout the year.

How to choose the best smart home device for gifting will depend most on your target audience and your budget. Smart technology items offer a range of functions, so be sure to choose something that will most benefit your clients and their needs. If security is at the forefront of your clients’ minds, a camera, doorbell or security kit might resonate best, while clients seeking simplicity and ease might best enjoy the power strip or outlet options.

Consider factors such as your industry, the intended use being for home or business, your clients’ personal preferences and lifestyles as well as what you hope to accomplish with your gift. Is it a referral gift, holiday gift, “thank you” gift or even employee gift… The reason for the gift can also help you determine the best branded smart home option to choose.

Whatever you choose, one thing is for sure… your gift will be used, appreciated and remembered!

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