Now is the time to build your business case for using Social in your organization, if you’re not already. If you have time to do an audit of your competition’s social presence as well as for your clients/customers you will have a great basis to start your business case. After all, if you’re competitors are on social and your customers are on social, chances are your competitors are reaching out to your customers on social. If you’re not on social, you’re not even part of the conversation.
Here are some helpful statistics I’ve gathered to make the case for social business.[You may also be interested in my presentation on how to create a Social Media strategy http://www.slideshare.net/cathcontact/social-business-strategy-52941478]
Social is part of the digital experience
Over 70% of B2B decision makers use social Media as a source of information
68% of users spend time reading about brands that interest them
60% of people are inspired to seek out a product after reading about it
53% of people on Twitter recommend companies and products
65% of social media users learn more about brands, products or services
53% compliment brands
50% express complaints or concerns about brands or services
64% of consumers made a first purchase because of a digital experience
An alternate approach to traditional marketing is needed
78% of consumers say that the posts made by companies on social media influence their purchases.
81% of people say that posts by their friends on social media influence their purchases.
63% of marketers believe traditional branding methods are losing their effectiveness
70% of people would rather learn about companies through an article than an advert
72% of consumers trust online reviews as much as personal recommendations.
Consumers indicate they expect brands to be available in an average of 3.5 social media channels,
around 80% of consumers expect brands to be present on Facebook.
Consumers expect brands to engage on consumers' terms
62% of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.
nearly 50% of people have used social media to praise or complain about a brand in the past month.
Social is being used to support sales
96% of respondents in a Sales Management Association study use LinkedIn at least once a week and spend an average of six hours per week on it
73% of respondents in a Forrester study have engaged with a vendor on social networks;
relevant context to connect with vendors is one of the top reasons buyers use social networks for business
52% more leads were generated when marketers spent 6+ hours a week engaging on social media
85% of IT decision makers use at least one social network for business
60%-70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live salesperson
95% of B2B buyers prefer shorter content formats
Social media is part of business
96% of survey participants indicated they are participating in social media marketing
92% said social media was important to their business
84% of marketers agreed that they have integrated their social media and traditional marketing activities
66% of marketers plan on increasing use of Twitter, YT and LI
93% of marketers are using Facebook and 62% plan on increasing FB activities
57% of marketers use video in their marketing
- IBM the Interactive Marketing eBook
- social media today
- Hootsuite “A definitive guide to social selling
- Search Engine Journal