2022-02-09 23:32
By Catherine ElderIf you’re facilitating your first workshop it’s important to understand your role.A facilitator is defined as someone who helps to bring about an outcome (inclu… Read More
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a blog on digital best practices, intranets and websites and overal communications, marketing and social media
2022-02-09 23:17
If you’re just starting out as a business analysis practitioner or consultant there are five basic techniques you should know for eliciting and gathering information.Document AnalysisA… Read More
2018-07-12 23:24
Social Marketers Still Aren’t Giving the People What They WantSprout Social found a disconnect between brand priorities and consumer desiresIt would be interesting to know more about t… Read More
2018-05-02 22:14
Tests have shown that a sentence of eight words is very easy to read; of 11 words, easy; of 14 words, fairly easy; of 17 words, standard; of 21 words, fairly difficult; of 25 words, diffic… Read More
2017-09-26 16:42
Content management means different things to different people. In some cases it is the managing of website content, in others they tack on social media and maybe an app. And quite often it i… Read More
2016-03-04 13:49
Videos should be short and have a defined purpose - are they meant to inform or entertain or both? What channel are you going to use it in? (Twitter, YouTube, web page, sales demo in person… Read More
2016-02-25 20:22
Google has announced it is removing its right side-bar ads. So the search engine results page (SERP) can look like - 4 ads on the top, 10 results (plus an image results view), and 3 tex… Read More
2016-02-22 17:02
In a recent article on the Content Marketing Institute site in posits that you need two types of content strategists - one for the front-end and one for the back-end. I contend that one pers… Read More
2016-02-19 22:47
Search for blogs in Google and you’ll get over 3 billion results.Blogging Stats· 40% of companies have blogs for marketingo … Read More
2016-02-19 15:27
When infographs first appeared a few years ago everyone loved them and wanted to have them. But a closer look at what was being published was really just promotional/sales material and nothi… Read More
2016-02-16 15:29
People often reference marketing and communications as if it is one thing, even calling it MARCOM. Marketing focuses on supporting sales with awareness and lead generation while protecting a… Read More
2016-02-12 13:51
Retail is trying to warm up the winter with some hot ideas. Check outNike pop up store All-Star weekend latest round in running battle of the shoe brandsMichael Jordan pop up store Drake, Mi… Read More
2016-02-04 16:47
It's time to get reading! Google has changed their webmaster guidelines. Here is one take on what the changes are: Google's Webmaster Guidelines: Breakdown of All Changes Made Read More
2016-01-13 17:13
I just posted this article to LinkedIn Pulse on why people should respect and trust their agency - after all that is why you hire them, let them do their job.https://www.linkedin.com/pulse/t… Read More
2015-12-23 16:03
Content marketing isn't just a buzz word, its a shift from creating one piece of content for one purpose to creating several pieces of content that can be leveraged in different channels usi… Read More
2015-12-09 14:26
Video continues to be the hot topic and so it should be. Done right, video can engage users in an entertaining, easy to use format. Done right, video can be leveraged in multiple channels to… Read More
2015-09-19 14:34
Emails fly and meetings drag; projects get derailed and can fail, all for the lack of clear communications. There is a poem I heard long ago that exemplifies the need for people to be clear… Read More
2015-09-18 19:56
Now is the time to build your business case for using social in your organization, if you’re not already. If you have time to do an audit of your competition’s social presence as… Read More
2015-07-29 15:58
I recently had someone say to me that SEO could be solved by just adding the words they wanted to be found on in the code. I was shocked. Years ago - over 10 years ago, people would "hide" k… Read More
2015-07-29 15:55
Why use LinkedIn for sales?75% of B2B purchases are influenced by Social Media and 57% of buying decisions are made before a sales rep is involved. 76% of buyers prefer to work with vendors… Read More
2015-07-08 19:10
At the end of the day a leader is someone you would follow - that means that they have to instill trust, be decisive and share values. A title doesn't mean someone is a leader. In Judit… Read More
2015-05-15 13:37
Whether the company is going through a re-organization, a downsizing or a merger, change management is key but most organizations do not do it effectively. Usually there is minimum communica… Read More
2015-05-15 13:33
If you're conducting searches and are concerned that your site isn't coming up on the search results page but your competitors are you should take the opportunity to review their digital eco… Read More
2015-03-30 17:35
Search engine optimization (SEO) supports a website being found when a person is searching using a search engine.Why SEO is importantA quick scan of some facts reveals why SEO is so importan… Read More
2015-03-16 19:06
An SEO refresherWebsites should be written for people, with a focus on being clear and user friendly – know your audience and write to themWhere feasible, keywords should be included i… Read More
2015-02-27 17:00
"Do you want fries with that?"It is still the best innovation in sales, actually asking existing customers if they want something else, something that goes with what they have. And then the… Read More
2015-02-20 15:48
If you're using Twitter then you understand the importance of the Hashtag. It allows content to be associated with other content of the same topic so that people can follow a topic. You can… Read More
2015-02-03 19:09
According to Tech Republic Google wants to hire more women in IT. That's nice. But first hire the right people for the right reason - and you will hire a lot of women. Why aren't women in IT… Read More
2014-07-01 23:48
I attended a Marketo event in June and here are my take aways...Lisa Borg, COO of Slimband presented her case study of using Marketo and said that she didn't believe in B2B or B2C but rather… Read More
2014-03-01 22:51
I was once told that executives don't like being asked questions and that they only want short answers/solutions. So every chance I get I make a point of asking executives questions. Its par… Read More
2014-02-13 20:20
If you're not on Facebook let me share something that I think they did that is brilliant. Without a lot of effort they created a slideshow movie of images loaded on your Facebook profile and… Read More
2014-02-13 20:02
One thing I love about the Olympics is the wonderful stories that are shared - stories of struggles, challenges, successes and compassion; stories of individuals, teams and families; stories… Read More
2014-02-08 21:41
I had a junior at a public relations agency person tell me that social media was a conversation. I beg to differ. When was the last time you had a real conversation with 100++ "follower… Read More
2014-01-31 14:22
Have you seen this video about conference call meetings?http://twentytwowords.com/2014/01/23/what-if-the-annoyances-of-conference-calls-happened-in-real-life-meetings-painfully-accurateand-h… Read More
2013-12-31 15:28
My response to this article: http://philanthropy.com/article/What-Nonprofits-Should-Start/143699/Not for profits should stop doing the same things they've always done and review what is and… Read More
2013-12-31 14:01
Brand means different things to different people, even when you think they're saying the same thing. Understanding what brand means to and for you is critical before developing it further or… Read More
2013-12-31 13:57
Domain ExtensionsIn this article about KPMG applying for the .kpmg extension or what they are calling "generic top-level domain (gTLD)" they site the advantages of having a closed registry "… Read More
2013-09-03 17:16
Here is a good example of leveraging the recent Gallop report on Engagement and creating a strong promotional piece from the Deepak Chopra Centre on their Workplace Wellbeing program: http:/… Read More
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