2016-01-16 16:09
There have been multiple arguments on either side of Facebook's Free Basics and net-neutrality debate.
Taking a neutral view- let's see what could actually pan out if Facebook's Free Basi… Read More
Blog Directory > Business Blogs > Careers & Industries Blogs > The PunchLine Expert careers-and-industries Blog >
The Punchline Expert Blog
punchlineexpert.blogspot.com
Tags:
brand
aam aadmi
campaign
free basics
party
soap brand
aircel
facebooks free
dettol case
oneplus
Beyond just news...A blog focussed towards in depth analysis of marketing strategies, brands and the marketing efforts like advertising which go into creating them...
2015-05-13 15:31
What new can you do in category like the Milk Food Drinks? The major part of the category is focused towards growing kids. This is not an impulse purchase like a snack but usually it is brou… Read More
2015-02-26 08:17
In the 1st
part of this article, we looked at the meteoric rise of brands such as Xiaomi,
OnePlus and a political party, the Aam Aadmi Party. So, how was
the impossible made possible? W… Read More
2015-02-15 04:53
Upstarts Xiaomi and OnePlus are shaking up the Smartphone World. Established brands and market leaders like Samsung are losing market share. The God of the present Smartphone world, Apple, i… Read More
2013-12-06 15:18
Presented as part of the Dettol Case Study Contest launched by Reckitt Benckiser and MDI-Gurgaon in Nov, 2008.
This proposal stood 3rd nationally and was featured by NDTV Profit.
… Read More
2010-05-02 18:31
Tanishq: The Wedding Jeweller
The Jewellry that makes you want to Marry!!!
Marketing Gyan: One of the objectives of Branding is to increase the relevance of… Read More
2010-02-27 16:14
Aircel- Save Our Tigers: Social Campaign or Marketing Campaign?
Aircel is running a campaign to create awareness about the depleting tiger reserves in the country. It has partnered… Read More
2009-09-23 06:59
Vodafone Make the Most of Now! … Read More
2009-09-17 16:53
Telecom Brands
"A brand image is typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, o… Read More
2009-08-04 18:46
Challenging Unilever: Santoor Soap
Santoor is now the number one soap brand in South India (Market Share of 15.1% by value)
At the all-India level, Santoor continues to be the third lar… Read More
2009-06-21 08:25
Game Changer: Mobile Number Portability
Mobile Number Portability (MNP): Starting from Sep' 09, MNP would be possible in a phased manner across India. That means, customers can change their… Read More
2009-06-01 07:35
Iconic Brands...Dettol!
Here is a video of how Reckitt Benckiser celebrated 75 years of its most trusted and iconic brands in India.
http://www.ndtv.com/video/player/events/dettol-protecti… Read More
2009-05-17 15:16
Selling a Concept...Voice SMS
The concept of Voice SMS has not taken off in India. There is a lack of awareness regarding Voice SMS and how to go about using it. Further when call rates a… Read More
2009-05-06 17:07
PunchLineExpert above Airtel and afaqs.com!According to google, PunchLineExpert's write-up on the "Impatience is the new life" campaign is ranked higher in page results than both Airtel's of… Read More
2009-04-27 04:33
Adding on...mood of the youth! The more you try to analyze this campaign, the more you realize what kind of effort the agency has put in to make it "in sync" with the youth today. • A… Read More
2009-04-25 14:35
Impatience is the new life!Core TG: A group IMRB calls “funsters”. It is between 16-25 years old and basically consists of college students and young professionals.Research Inpu… Read More
2008-10-03 13:45
Dettol: Instant hand SantizerUsage Contexts and Attributes of the Product: Possible Advertising ThemesThe product being advertised is an Instant Hand Sanitizer. A hand sanitizer’s valu… Read More
2008-05-16 05:37
Creating the “pull” in Life Insurance
Insurance has a very strong sales focus. There are other financial services like mutual funds where people themselves take the initiative… Read More
2008-04-12 16:16
Think Out of Home..Think India Railways...Here is snapshot of a Mumbai Local train, with an advertising message of a popular TV show, painted all across its body. Sure, innovative advertisin… Read More
2008-04-10 10:01
ADS I Like....BSNL...Ghar Ki Pehchan...The backdrop: With mobiles becoming all prevalent, everyone in a typical urban family has a personal cell phone. In such a scenario, the requirement fo… Read More
2007-11-20 10:25
Pfizer: Corporate Branding“Life is our life’s work”Pharma companies are traditionally sales driven with little scope for marketing activities. This is especially true for p… Read More
2007-10-09 18:35
Bank of India: "Rishton ki jamapunji-Relationships beyond banking."
Headline: How long does it take to know someone?Is a day enough?A fortnight, perhaps? A decade?There really are no rules… Read More
Subscribe to The Punchline Expert
Get updates delivered right to your inbox!