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Beyond just news...A blog focussed towards in depth analysis of marketing strategies, brands and the marketing efforts like advertising which go into creating them...
2016-01-16 16:09
There have been multiple arguments on either side of Facebook's Free Basics and net-neutrality debate. Taking a neutral view- let's see what could actually pan out if Facebook's Free Basi… Read More
2015-05-13 15:31
What new can you do in category like the Milk Food Drinks? The major part of the category is focused towards growing kids. This is not an impulse purchase like a snack but usually it is brou… Read More
2013-12-06 15:18
Presented as part of the Dettol Case Study Contest launched by Reckitt Benckiser and MDI-Gurgaon in Nov, 2008. This proposal stood 3rd nationally and was featured by NDTV Profit.  … Read More
2010-05-02 18:31
Tanishq: The Wedding Jeweller The Jewellry that makes you want to Marry!!! Marketing Gyan:  One of the objectives of Branding is to increase the relevance of… Read More
2010-02-27 16:14
Aircel- Save Our Tigers: Social Campaign or Marketing Campaign? Aircel is running a campaign to create awareness about the depleting tiger reserves in the country. It has partnered… Read More
2009-09-17 16:53
Telecom Brands "A brand image is typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, o… Read More
2009-08-04 18:46
Challenging Unilever: Santoor Soap Santoor is now the number one soap brand in South India (Market Share of 15.1% by value) At the all-India level, Santoor continues to be the third lar… Read More

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