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Allemon Advertising Almanac Blog


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Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
2011-02-13 14:03
One of the New York Times' most e-mailed articles today is The Dirty Little Secrets of Search. JC Penney (JCP) had been showing up for several search results, due to thousands of back links… Read More
2011-01-30 15:13
Advertising Age posted interesting results on iPad user survey regarding advertising. A significant majority (86%) said they'd watch ads to receive free content like TV shows and magazines… Read More
2011-01-23 15:25
I thought most of the Super Bowl buzz around me was because I live in Milwaukee and am working in Illinois. Other than the cold weather, most of the conversation has been about that team i… Read More
2011-01-16 21:38
A friend of mine is getting into dog breeding and asked me to set up her website this week. As you know, my background is automotive advertising. Not German Shepherd advertising. But, hey… Read More
2011-01-09 16:23
If you were reading this blog in '09, you may have wondered why my posts stopped in late November.I started a full time job shortly after that with a 1 hour and 35 minute one-way commute. I… Read More
2009-11-23 13:24
We certainly live in exciting times. With the downward spiral of newspapers comes opportunity online. Per the Financial Times, Rupert Murdoch's News Corp. is in discussions with Microsoft… Read More
2009-11-16 14:03
I'm very curious about Murdoch's business model of having readers pay for online content. The New York Times tried this a few years ago with their Time Select product. They decided to ope… Read More
2009-11-09 14:03
My entire career has been in advertising, specifically automotive advertising. The landscape has changed dramatically in this time period. TV and newspaper were the dominant media and that… Read More
2009-11-02 13:54
The NYT reports the ad world once feared DVR's is now embracing them. The concern was viewers would fast forward through ads, the advertisers would see less results and ad revenues would de… Read More
2009-10-26 12:48
While working on a freelance project last week, I discovered a local source reselling Yahoo! Behavioral Targeting at a higher cost than going directly through Yahoo! The advantages of using… Read More

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