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Prsay – The Voice Of Public Relations Blog
comprehension from the prsa features up-to-date news, conversations, and perspectives from industry experts about public relations.
Why DE&I Shouldn’t Be An Afterthought
2021-10-29 15:11
PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR, president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (… Read More
4 Views On How To Reach Hispanic Audiences
2021-10-01 15:02
As the U.S. population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. National Hispanic Heritage Month — Sept. 15–Oct. 15 &mdas&hell…Read More
2021-07-26 15:11
For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity… Read More
2021-07-22 15:11
Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. As a busin… Read More
2021-06-15 15:11
It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year p… Read More
2021-06-02 15:08
Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spade… Read More
2021-05-26 15:04
Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “mea… Read More
2021-05-24 15:15
During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over t… Read More
2021-05-21 15:06
As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help bui… Read More
2021-05-17 15:12
As we continue through 2021, at times, it still feels like 2020 — version 2.0. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of th… Read More
The Financial Drain Of Misinformation
2021-04-22 07:44
According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $… Read More
2021-04-19 15:11
When communicators discuss where to start a PESO Model program, it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that… Read More
2021-04-13 15:11
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visit… Read More
2021-04-09 15:11
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. And if these could work during a pandemic and crazy election cycle, then you know they can help prope… Read More
2021-04-07 15:11
On March 16, eight innocent lives were taken in violent shootings in Atlanta. On March 29, many saw a 65-year-old Filipina American woman be brutally assaulted as onlookers stood by and did… Read More
Speaking Up Against Anti-Asian Racism
2021-03-22 15:03
According to Stop AAPI Hate, reports of discrimination against Asian-Americans and American Pacific Islander communities have risen during the COVID-19 pandemic. The coalition of community-b… Read More
2021-03-19 14:10
More than 250 years ago, people stood on tree stumps and wooden crates to express their ideas in the streets of the 13 English colonies that would soon form the United States. Those listenin… Read More

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