2021-11-01 15:11
Experience means everything to Visible, the first all-digital wireless service in the United States.
Without physical storefronts to engage with consumers, the Colorado-based company has emp… Read More
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comprehension from the prsa features up-to-date news, conversations, and perspectives from industry experts about public relations.
2021-10-29 15:11
PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR, president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (… Read More
2021-10-25 15:11
As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and y… Read More
2021-10-22 14:45
According to the U.S. Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3 percent African American, 5.7 p… Read More
2021-10-21 14:10
There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. “The operating system of the past was localized, the op… Read More
2021-10-19 15:11
Yamiche Alcindor began her General Session during ICON 2021 on Oct. 18 with a tribute to Colin Powell, the first Black chairman of the Joint Chiefs of Staff and U.S. Secretary of State who d… Read More
2021-10-18 15:11
With any communication campaign, “the key is understanding what we’re trying to achieve,” said Rear Adm. Charles Brown, APR+M. “Start with the outcomes in mind”… Read More
2021-10-15 15:11
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the ste… Read More
2021-10-14 15:11
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Michelle Egan, APR, Fellow PRSA
Location: Anchorage, Alaska
Current job title: CCO, Alyeska Pi… Read More
2021-10-13 15:11
As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communica… Read More
2021-10-12 15:11
As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered… Read More
2021-10-08 13:30
Entrepreneur, author and Emmy-nominated tech media personality Randi Zuckerberg is trying to focus on seeing some of the good that’s come out of this devastating global pandemic.
&ldqu&hell…Read More
2021-10-07 16:11
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Joseph Abreu, APR
Location: Fort Myers, Fla.
Current job title: Chief Communications Officer… Read More
2021-10-06 15:11
“Let’s have a human-to-human connection,” said Colin Parajon, manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being H… Read More
2021-10-05 15:11
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller.
In his role as a consumer PR manager, he was helping spread the word on n… Read More
2021-10-04 15:11
With PRSA’s Media Relations Certificate Program, senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and… Read More
2021-10-01 15:02
As the U.S. population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. National Hispanic Heritage Month — Sept. 15–Oct. 15 &mdas&hell…Read More
2021-09-30 15:11
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Jane Law, APR
Location: Bedford, N.H.
Current title: Internal/HR Communications Manager, New H… Read More
2021-09-24 15:11
I was stunned.
The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor.
My colleagues and I stumble… Read More
2021-09-23 15:11
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Jacqueline “Jackie” Clark, APR, Fellow PRSA
Location: Kansas City
Current job titl… Read More
2021-09-20 15:11
In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. carrier to impose a vaccine mandat… Read More
2021-09-17 06:08
As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. The chan… Read More
2021-09-16 15:11
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Karen “KC” Crabtree, APR
Location: Seattle
Current job title: Senior Man… Read More
2021-09-13 15:15
At the follow-up appointment to back surgery last year, my doctor ran down the list of activities I should and should not do. I think he mentioned “lifting boxes” and “stre… Read More
2021-09-09 15:08
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Jessica M. Graham, APR, Fellow PRSA
Location: Indian Trail, N.C.
Current job title: President… Read More
2021-09-07 15:08
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With… Read More
2021-09-02 16:59
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With… Read More
2021-09-02 15:07
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Angela Walters Eveillard, APR
Location: Tampa, Fla.
Current job title: Director of Market… Read More
2021-08-31 15:09
Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. Some have even torn the wait-a… Read More
2021-08-26 15:11
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: Heide Harrell, M.A., APR
Location: Little Rock, Ark.
Current job title: Director of Marketing… Read More
2021-08-23 15:06
West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligi… Read More
2021-08-19 15:06
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors.
Name: David Marshall, Ph.D., APR
Location: Baltimore
Current job title: Professor and Chair of The D… Read More
2021-08-11 15:11
In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competiti… Read More
2021-08-06 15:00
For more articles on health & wellness, please read this month’s edition of Strategies & Tactics, PRSA’s award-winning publication.
Whenever I find myself overwhelmed wit… Read More
2021-08-04 15:11
With approximately half of the U.S. population now fully vaccinated against COVID-19, businesses continue to prepare to return to the office. While the delta variant is putting some of the p… Read More
2021-07-28 15:11
Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting… Read More
2021-07-26 15:11
For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce.
While increasing racial diversity… Read More
2021-07-22 15:11
Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility.
As a busin… Read More
2021-07-20 15:11
The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. In surveys of more than 10,000 consumers in the United States, the Uni… Read More
2021-07-14 14:10
This fall, PRSA presents ICON 2021 in person and online. Beginning on Oct. 4, the conference offers virtual educational sessions, networking, career fairs and more. ICON continues on Oct. 17… Read More
2021-07-09 14:10
A few months ago, I watched the Netflix series “The Queen’s Gambit,” an acclaimed coming-of-age period drama about a young chess prodigy who struggles with addiction… Read More
2021-07-06 15:11
It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it?
Beyond the basic qualifications to do the job, it’s those intangible pers… Read More
2021-06-30 14:10
What should have been a festive occasion turned deadly this month when a vehicle suddenly accelerated and crashed through marchers stepping off in the annual Stonewall Pride parade in Wilton… Read More
2021-06-28 14:10
In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. It was a well-paid, full-time position with great be… Read More
2021-06-23 15:11
Widespread migration to work-from-home arrangements over the last year to control the spread of COVID-19 left organizations more exposed than ever to virulent infections of a different sort:… Read More
2021-06-21 14:10
As the race to win top talent intensifies, the importance of understanding how to command the attention of ideal candidates has become a mission-critical priority.
The secret to determining… Read More
2021-06-15 15:11
It’s June and time for another Pride Month, the annual celebration of LGBTQ pride and identity. If you thought last year’s pandemic-influenced Pride was unusual, then this year p… Read More
2021-06-11 15:11
PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health f… Read More
2021-06-09 15:03
In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped f… Read More
2021-06-07 15:06
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’… Read More
2021-06-04 13:09
Let’s talk about pronouns.
On a recent Zoom call, you probably saw a few attendees with a display name followed by their preferred pronouns in parentheses. Or perhaps you attended a ga… Read More
2021-06-02 15:08
Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives.
In a game of spade… Read More
2021-05-28 15:07
Douglas Ann Newsom, Ph.D., APR, Fellow PRSA, a longtime PRSA member and decorated PR educator, died on May 24 in Fort Worth, Texas, after a long illness. She was 87.
Newsom was a Texas Chris… Read More
2021-05-26 15:04
Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “mea… Read More
2021-05-25 15:11
Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George… Read More
2021-05-24 15:15
During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over t… Read More
2021-05-21 15:06
As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help bui… Read More
2021-05-17 15:12
As we continue through 2021, at times, it still feels like 2020 — version 2.0. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of th… Read More
2021-05-14 15:00
Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73.
Turk worke… Read More
2021-05-12 14:51
Join PRSA and Ann Wylie at Master the Art of Storytelling, our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message… Read More
2021-05-10 14:55
On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay, is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Through a seri… Read More
2021-05-07 14:50
The application process is wrapping up for the 2022 PRSA Board of Directors. PRSA is seeking candidates to fill three available Executive Committee positions, as well as director positions f… Read More
2021-05-05 15:35
Kathleen S. Kelly, Ph.D., APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She was 77.
Kelly retired from the University of Flor… Read More
2021-05-04 15:08
Amid an epidemic of dangerous disinformation, it’s time for communications professionals to shift from defense to offense so we can beat down the falsehoods that often leave lasting me… Read More
2021-04-28 15:11
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visit… Read More
2021-04-26 14:55
When you’re in the business of communicating, what you say matters. A lot. And the language you use can say much more about who you are and what you care about than the actual message… Read More
2021-04-22 07:44
According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $… Read More
2021-04-21 15:11
The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace.
To that end, the Institute for Public Rel… Read More
2021-04-19 15:11
When communicators discuss where to start a PESO Model program, it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that… Read More
2021-04-15 15:11
Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this t… Read More
2021-04-13 15:11
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visit… Read More
2021-04-09 15:11
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from.
And if these could work during a pandemic and crazy election cycle, then you know they can help prope… Read More
2021-04-07 15:11
On March 16, eight innocent lives were taken in violent shootings in Atlanta. On March 29, many saw a 65-year-old Filipina American woman be brutally assaulted as onlookers stood by and did… Read More
2021-04-05 15:02
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As… Read More
2021-04-02 15:11
This blog is based on an original article in the Public Relations Journal, a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA.
Disclaimer… Read More
2021-03-31 15:04
We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn’t focusing efforts and resources, at least to… Read More
2021-03-29 15:11
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients f… Read More
2021-03-26 15:11
The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications, to discuss how diversity, equity and in… Read More
2021-03-23 14:10
In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medic… Read More
2021-03-22 15:03
According to Stop AAPI Hate, reports of discrimination against Asian-Americans and American Pacific Islander communities have risen during the COVID-19 pandemic.
The coalition of community-b… Read More
2021-03-19 14:10
More than 250 years ago, people stood on tree stumps and wooden crates to express their ideas in the streets of the 13 English colonies that would soon form the United States. Those listenin… Read More
2021-03-17 14:10
For more insights on Section 230 of the Communications Decency Act, PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundatio… Read More
2021-03-15 14:10
Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers, our persuasive-writing workshop, starting April 5. You&r&hell…Read More
2021-03-11 16:11
It’s been a year since COVID-19 turned the world upside down. Things once considered normal now seem odd, even outdated. Sitting in a conference room with co-workers. Dining in a crowd… Read More
2021-03-08 16:11
Civility goes beyond mere politeness, good manners and courtesy.
Civility was not considered a moral virtue by the major philosophers of the antiquity. Rather, it was relegated to etiquette… Read More
2021-03-04 16:11
With Section 230 of the Communications Decency Act in the news again, PRsay talked with Dr. Cayce Myers, APR, an attorney and graduate director of Virginia Tech School of Communication, abou… Read More
2021-03-01 14:10
As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemH… Read More
2021-02-26 15:10
For students, attending a historically Black college or university “gives you an opportunity to embrace and enhance your Blackness, a place to celebrate who you are as an African Ameri… Read More
2021-02-24 16:11
In February, PRSA’s Greater Kansas City Chapter is celebrating Black History Month and the start of the Chapter’s 60th year by honoring its former member Dr. Inez Y. Kaiser, the… Read More
2021-02-22 15:10
Historian and educator Carter G. Woodson had the vision to create a moment once a year to celebrate and recognize the contributions of African Americans in the United States. Woodson’s… Read More
2021-02-19 16:59
The following article first appeared in the February 2008 issue of PR Tactics. We are republishing the article here in honor of Black History Month.
Established in 1990, the D. Parke Gibson… Read More
2021-02-18 16:18
If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind.
I recently found an almost flawless diamond from more… Read More
2021-02-16 15:10
Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Ph… Read More
2021-02-12 16:23
“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. Even while facing tough choices, “if you set that as your moral compass, i… Read More
2021-02-08 15:10
It’s February, the month we mark Black History Month. Often, we use this cultural observance to reflect and honor Black Americans who impacted our lives through their struggles, i… Read More
2021-02-04 15:10
After its U.S. debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos.
However, in 2020, citing concer… Read More
2021-01-29 16:11
Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67.
Lofgren was a member of the Colle… Read More
2021-01-28 16:11
“Our job is to be honest with the American people,” White House Communications Director Kate Bedingfield said. “We’re going to be wholly committed…to sharing h… Read More
2021-01-27 21:16
As a communications professional, and PRSA 2021 chair, I am increasingly frustrated by, and concerned about, the continued proliferation of mis- and disinformation in our society and around… Read More
2021-01-26 16:11
The concept of crisis communications can elicit images of Olivia Pope on the ABC series “Scandal” rattling off a monologue to a slew of reporters. While not quite as cinematic in… Read More
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