According to the CDC, more than 1 in 4 adults in the U.S. have some kind of disability. That’s more than 70 million people in the U.S. alone who are living with a disabili… Read More

Over 30% of annual donations in the U.S. are made during the holiday season. Nonprofits can make or break their annual fundraising goals during this key season of the year! Let  Read More

These days, fundraising is more than galas and neighborhood car washes. Technology has revolutionized how for-profit and nonprofit organizations are able to engage with supporters, and one p… Read More

Museums offer unique opportunities for learning, community, and connection. While nothing can replace the experience of visiting a museum in person, in today’s online world, institutio… Read More

A well-crafted mission statement can inspire, motivate, and guide your nonprofit. It is the powerful set of guiding words that define your organization’s core purpose so that everyone… Read More

Between 1933 and 1935, the American classicist scholar Milman Parry traveled to remote mountain villages in Bosnia, where he made thousands of hours of recordings of farmers singing epic poe… Read More

Let’s face it: we all get more messages in our inbox than we have time to read. But a well-crafted email that stands out from the crowd is still one of the most effective ways to raise… Read More

Effective email communication is essential for nonprofits. In fact, 26% of donors say email is the communication tool that most inspires them to give. That’s why you need to master tra… Read More

You’ve probably seen it by now. You do a search on Google, and at the top of your results page there’s something new. It’s sort of like featured snippets, which have been a… Read More

Google Business Profile (or what is sometimes called “Google Business Manager” in conversation), is a free tool that allows businesses to display key information and connect with… Read More

Museums today are getting creative when it comes to attracting visitors – and donors. With the continued decline of public funding for museums, many arts and culture institutions must… Read More

Unless you’ve been living under a rock, you likely already know that TikTok has more than two million users actively consuming video content every day. People cannot resist video conte… Read More

You’re putting together a presentation for your nonprofit and you’ve got all your materials prepared: your facts, your figures, your charts, your graphs, they’re all where… Read More

Everyone knows that as your business grows, new challenges arise. What isn’t as clear is how to choose the best tools to handle those increases in scale and demand as they emerge. Ente… Read More

A few years ago, the comedian @GarethWaugh posted on Twitter: “No I don’t watch tiktoks, I watch Instagram reels of tiktok videos that were popular two weeks ago, LIKE A GROWN U… Read More

We have a confession: We have a lot of elder millennials at Big Sea, and a lot of us have years and years of video and photo memories on Facebook; whether they are videos taken at that one p… Read More

Social media platforms like Facebook serve as invaluable tools for businesses and individuals to connect, share, and engage with and grow their audience. However, when it comes to sharing co… Read More

Is your business, nonprofit, or professional organization struggling to keep up with leads or scattered customer data? HubSpot’s suite of tools is designed to solve exactly these types… Read More

While it may be tempting to see the annual report as just another box to check in the long reporting to-do list for your nonprofit, a well-crafted annual report can actually be a powerful as… Read More

By now, you know that visual elements are part of a compelling digital marketing strategy. But what happens when you don’t have design software or expertise at your disposal? Free and… Read More

Whether you’re looking for a deep dish delivery or a new doctor, what do we all do first these days? Whip out the smartphone. According to a CDC report, almost 59% of US adults used th… Read More

Museums are pillars of culture and learning where people can explore different traditions, new ideas, and unique art forms. They’re also engaging and constantly changing. Curators know… Read More

Small nonprofits have it tough. Where larger organizations can afford to hire lots of people working in highly specialized roles, employees at small nonprofits are used to wearing several ha… Read More

For financial sustainability, many nonprofit orgs rely on both grants and ongoing donations for a majority of their revenue. If your org receives individual donations, you already have a don… Read More

Has your nonprofit considered the power of legacy giving? Legacy giving is a form of charitable donation that allows individuals to extend their support for your organization well beyond the… Read More

It’s never been easier to get the word out about your organization without breaking the bank, but there’s so much you need to know – and so many other nonprofits to compete… Read More

In the fast-paced world of digital marketing, creating engaging video content consistently can be a challenge. But what if there was a tool that could automate repetitive tasks, free up your… Read More

As digital marketers, we constantly strive to stay ahead of the curve and embrace new technologies that can enhance our strategies and save us time. The advent of AI tools has undoubtedly re… Read More

With the advent of AI-technology, the potential opportunities for digital marketers and web designers to elevate their content have exploded. As marketers and designers continually seek inno… Read More

Cannabis Marketing in 2024 The legal cannabis market is booming, with global sales projected to reach $55 billion by 2027. While the slew of U.S. states adopting medical and recreational leg… Read More

So you’ve build an amazing website, and you’re ready to rake in the visitors (and conversions). But the visitors aren’t arriving, or if they are, they’re dropping off… Read More

For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer… Read More

The healthcare marketing terrain is constantly evolving. Despite changing trends and the impact of generative AI, it’s still possible to make some predictions about its future. Join us… Read More

We are delighted to announce Adriana Generallo as our new President, marking a significant milestone in our nearly 20-year journey. This appointment ushers in a new era for Big Sea as we con… Read More

As the healthcare industry continues to evolve, the significance of search engine optimization (SEO) in healthcare cannot be overstated. Whether you’re a healthcare provider, medical f… Read More

Ready to level up your marketing skills this year? We’ve scoped out the top nonprofit marketing conferences of 2024 – these are the must-attend events for anyone looking to make… Read More

You want a great website. That’s the easy part. And you probably realize that a great website involves more than just web design. But exactly what do you need? What hidden components o… Read More

For a long time, the nonprofit sector, like many industries, worked without the benefit of big data. For nonprofits, this meant that a sense of accomplishment came with continuously recruiti… Read More

For museums and educational institutions all over the world, Covid-19 was a crash course in the importance of using the internet. Nearly 77% of museum professionals report that the lockdown… Read More

The world of marketing, particularly digital marketing, is always changing. As you build the budget and promotional strategy for your nonprofit organization, you need to plan as much as you… Read More

Florida Physical Medicine, Tampa Bay’s premier automobile injury medical practice, came to Big Sea with a problem: people don’t know who to turn to after getting hurt in a collis… Read More

There are so many places your business can be reviewed online — Google, Yahoo, Yelp, TripAdvisor, LinkedIn — the list is long and always evolving. If you’re doing something… Read More

“Death by committee” describes the slow, painful death of an idea, initiative or project from the stifling effects of the bureaucratic process. It’s suffocation from too mu… Read More

‘Tis the season of giving… and holiday ad campaigns. What better way to celebrate than to look back on the best campaigns of the past hundred years?  Whether you nerd out o… Read More

In a perfect world, you’d never need to submit a bug ticket. Everything would work perfectly 100% of the time. Unfortunately, we don’t live in that world. When something isn&rsqu… Read More

Let’s be straightforward here: Video content isn’t cheap. That fact alone prevents many businesses from investing in valuable video content. But all it takes is a quick glance at… Read More

Ah – admissions yield season. While colleges and universities naturally hope for deposits the moment they begin to admit their next freshman class, spring is the time when converting a… Read More

In the ever-evolving landscape of search engine optimization (SEO), providing fresh, helpful content is crucial for staying ahead of the competition and improving your website’s visibi… Read More

As the year comes to a close and you begin to tie up loose ends on any projects, it is time to create an end-of-year marketing report for your company. Rounding out the year with a marketing… Read More

‘Tis the season for holiday greeting cards! While your B2B team may not be sending a group photo to every contact in your address book, you should consider creating a holiday-centered… Read More