While it may be tempting to see the annual report as just another box to check in the long reporting to-do list for your nonprofit, a well-crafted annual report can actually be a powerful as… Read More

By now, you know that visual elements are part of a compelling digital marketing strategy. But what happens when you don’t have design software or expertise at your disposal? Free and… Read More

Whether you’re looking for a deep dish delivery or a new doctor, what do we all do first these days? Whip out the smartphone. According to a CDC report, almost 59% of US adults used th… Read More

Museums are pillars of culture and learning where people can explore different traditions, new ideas, and unique art forms. They’re also engaging and constantly changing. Curators know… Read More

Small nonprofits have it tough. Where larger organizations can afford to hire lots of people working in highly specialized roles, employees at small nonprofits are used to wearing several ha… Read More

For financial sustainability, many nonprofit orgs rely on both grants and ongoing donations for a majority of their revenue. If your org receives individual donations, you already have a don… Read More

Has your nonprofit considered the power of legacy giving? Legacy giving is a form of charitable donation that allows individuals to extend their support for your organization well beyond the… Read More

It’s never been easier to get the word out about your organization without breaking the bank, but there’s so much you need to know – and so many other nonprofits to compete… Read More

In the fast-paced world of digital marketing, creating engaging video content consistently can be a challenge. But what if there was a tool that could automate repetitive tasks, free up your… Read More

As digital marketers, we constantly strive to stay ahead of the curve and embrace new technologies that can enhance our strategies and save us time. The advent of AI tools has undoubtedly re… Read More

With the advent of AI-technology, the potential opportunities for digital marketers and web designers to elevate their content have exploded. As marketers and designers continually seek inno… Read More

Cannabis Marketing in 2024 The legal cannabis market is booming, with global sales projected to reach $55 billion by 2027. While the slew of U.S. states adopting medical and recreational leg… Read More

So you’ve build an amazing website, and you’re ready to rake in the visitors (and conversions). But the visitors aren’t arriving, or if they are, they’re dropping off… Read More

For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer… Read More

The healthcare marketing terrain is constantly evolving. Despite changing trends and the impact of generative AI, it’s still possible to make some predictions about its future. Join us… Read More

We are delighted to announce Adriana Generallo as our new President, marking a significant milestone in our nearly 20-year journey. This appointment ushers in a new era for Big Sea as we con… Read More

As the healthcare industry continues to evolve, the significance of search engine optimization (SEO) in healthcare cannot be overstated. Whether you’re a healthcare provider, medical f… Read More

Ready to level up your marketing skills this year? We’ve scoped out the top nonprofit marketing conferences of 2024 – these are the must-attend events for anyone looking to make… Read More

You want a great website. That’s the easy part. And you probably realize that a great website involves more than just web design. But exactly what do you need? What hidden components o… Read More

For a long time, the nonprofit sector, like many industries, worked without the benefit of big data. For nonprofits, this meant that a sense of accomplishment came with continuously recruiti… Read More

For museums and educational institutions all over the world, Covid-19 was a crash course in the importance of using the internet. Nearly 77% of museum professionals report that the lockdown… Read More

The world of marketing, particularly digital marketing, is always changing. As you build the budget and promotional strategy for your nonprofit organization, you need to plan as much as you… Read More

Florida Physical Medicine, Tampa Bay’s premier automobile injury medical practice, came to Big Sea with a problem: people don’t know who to turn to after getting hurt in a collis… Read More

There are so many places your business can be reviewed online — Google, Yahoo, Yelp, TripAdvisor, LinkedIn — the list is long and always evolving. If you’re doing something… Read More

“Death by committee” describes the slow, painful death of an idea, initiative or project from the stifling effects of the bureaucratic process. It’s suffocation from too mu… Read More

‘Tis the season of giving… and holiday ad campaigns. What better way to celebrate than to look back on the best campaigns of the past hundred years?  Whether you nerd out o… Read More

In a perfect world, you’d never need to submit a bug ticket. Everything would work perfectly 100% of the time. Unfortunately, we don’t live in that world. When something isn&rsqu&hell…Read More

Let’s be straightforward here: Video content isn’t cheap. That fact alone prevents many businesses from investing in valuable video content. But all it takes is a quick glance at… Read More

Ah – admissions yield season. While colleges and universities naturally hope for deposits the moment they begin to admit their next freshman class, spring is the time when converting a… Read More

In the ever-evolving landscape of search engine optimization (SEO), providing fresh, helpful content is crucial for staying ahead of the competition and improving your website’s visibi… Read More

As the year comes to a close and you begin to tie up loose ends on any projects, it is time to create an end-of-year marketing report for your company. Rounding out the year with a marketing… Read More

‘Tis the season for holiday greeting cards! While your B2B team may not be sending a group photo to every contact in your address book, you should consider creating a holiday-centered… Read More

By 2023, digitally transformed businesses are forecast to contribute to more than half of global GDP. If you want to participate in that high-performing group, you’ll need to ensure th… Read More

A website is your company’s global storefront — a location where any customer, anywhere, can gain access to your brand story, your mission, and even shop for your products if you… Read More

As millennials and Gen Z continue to inherit an increasing amount of B2B and B2C purchasing decisions and power, it’s generally accepted that these groups are much more comfortable com… Read More

A cookie-less future is quickly becoming a reality, and a growing number of businesses are scrambling to shift their efforts in marketing their own CRM, rather than targeting consumers based… Read More

Two of the biggest companies in the world are casually turning everything marketers knew about digital marketing upside down in the span of a year. (No big deal, right?)  Quick refreshe… Read More

Brand loyalty has helped a lot of companies coast by on the same story for decades. Then a global pandemic happened. The COVID-19 pandemic forced everyone to step back and take stock —… Read More

It’s the start of the first quarter for the fiscal calendar 2022, which seems to have snuck up particularly quickly this year. We’ve been ruminating on the ups and downs of 2021… Read More

Just in: Sparxoo Digital wins the highly coveted Clutch Leaders Award for Florida’s best-performing web designer. Located in the ever-growing and busy city of Tampa, Florida, our team… Read More

Content marketing continues to be a crucial way to get your brand’s name, story and services in front of potential customers. It generates more than three times as many leads as tradit… Read More

A company’s brand identity is the story they tell to the world. It encompasses their vision and values, and ultimately translates that into a message via design, messaging, and marketi… Read More

Tampa, FL – March 31, 2021 – Sparxoo and Stonehill Innovation announce the publishing of Level Up, a book that serves as a primer on how to set up and grow a professional service… Read More

It may seem obvious that marketing leadership matters, but it’s also quantifiable: in a study, it was found that agencies with CMOs perform 15% better than those without. In today&rsqu&hell…Read More

Sparxoo, the award winning marketing agency based in Tampa, FL, has quickly grown its digital marketing capabilities. In leading digital initiatives forward, the team identified a market gap… Read More

When it comes to the biggest sporting event in America, one towers above the rest — and traditionally, makes for an enormous event in marketing, too. But in the wake of 2020, as with s… Read More

A new year. A fresh start.  After a year that flipped our world upside down, most people are excited to jump away from the uncertainty of 2020 into the new beginnings of 2021. With the… Read More

2020 forced introspection on a global scale, and not just individually — businesses everywhere had to assess and adapt as best as they could to weather a storm of uncertainty and unres… Read More

From virtual graduations to drive-by birthday parties, celebrations have looked very different since COVID-19 struck the world. This will be the same for the upcoming holiday season. With a… Read More

A distinct feature of the American holiday season is the food that we eat. Typically defined by families and friends gathered around bountiful feasts of seasonal delicacies, mealtime is a hu… Read More

Here at Sparxoo, we are constantly searching for innovative ways to increase productivity and creativity to help our clients grow. Back in 2019, our team of digital marketers at Sparxoo noti… Read More

We all know that the year 2020 is different than any that came before. With the global pandemic still affecting our world, people have had to adapt to this “new normal.” But how… Read More

One year ago, a scrappy video storytelling team branched out to launch a company. Facing one of the most uncertain time periods in recent history, Sparxoo Studios has tackled challenges head… Read More

It’s no secret that 2020 gathered up all of our predictions, plans, and prospects, and proverbially laughed right in their faces. To say that it’s been a disruptive year would be… Read More

If the saying, “everyone hears only what he understands,” is true, then it’s critical that marketers help potential customers understand their products or services quickly… Read More

In the age of shutdowns and quarantines, those of us stuck inside have had to reinvest in home-based hobbies, or discover new ones. This isolation coupled with boredom led many to seek self… Read More

2020 has been a complicated year for Facebook. Just as the pandemic caused many companies to cut their spending on Facebook ads (particularly those in the hospitality and tourism industries)… Read More

There’s nothing like a global pandemic to push businesses towards remote work experimentation. While remote work has been a growing trend for years now, 2020 added fuel to the fire for… Read More

Human beings hate to lose. In fact, people are more motivated to avoid loss than they are to gain something. This phenomenon is called loss aversion, and while it isn’t new, it has cer… Read More

Great stories have a captivating hook that lures you in or maybe shocks you with an eye-opening stat. As a brand in today’s oversaturated and over-stimulated digital ecosphere, an… Read More

Remember the good old days when there were three channels on television and everyone saw your advertisement if you bought a spot during I Love Lucy?  Unfortunately for marketers, those… Read More

In Q1 2020, COVID-19 ushered in a new era of disruption. It started with disrupting how we work and where we work. And through that disruption there has been a tidal wave of change.  Ju… Read More

Whatever you thought your budget would look like in 2020, we’ll put our money on that budget changing dramatically by March. Here’s what we think you’ll need to do to prepa… Read More

Sparxoo has partnered up with CROOW to bring you an agency tell-all that dives deep into brand storytelling. You can access the white paper by clicking the banner below, but we’ll also… Read More

Imagine reading a really engrossing novel. You feel connected with the characters, you’re into the story — and then you realize someone has ripped out the last 50 pages and you&r&hell…Read More

In today’s mid or post-pandemic marketing landscape, many marketers and brands are asking themselves how they can connect with their customers, employees, and future prospects. The ans… Read More

What makes the work you do a calling? For Janel Gancena, Sparxoo’s art director, she designs because it changes lives. “There’s a quote that one of my graphic design profes… Read More

At this point, you’ve received a plethora of top tips from Sparxoo’s experts. You might be feeling a little overwhelmed. Never fear! Rob Kane is back with a digestible list of wa… Read More

Your website is the front door of your business. Think about what happens as you approach the front door of any traditionally brick and mortar business. From the moment you pull into the par… Read More

At this point, you’ve seen the stats and you’re bought in. Video marketing is an essential element in your brand storytelling portfolio — but what’s next? How can you… Read More

Did you see that video of the bird who is best friends with the cat? Oh, can you check if Target has any coupons for dish soap? Hey Siri, what’s the weather today? I wonder if my favor… Read More

When was the last time you made a big purchase without researching similar products, reading reviews, or shopping around for the best price? We can’t remember either — and this i… Read More

The “old” marketing funnel works by pulling everyone in, qualifying them, and then throwing away whoever’s not needed. It’s like casting a net over the sea; you&rsquo&hell…Read More

Now that we’ve established that content marketing can make a big difference for your company, let’s get strategic. How do you get started in developing a content strategy ? A hig… Read More

If you’re reading this right now, it probably means you’re doing some self-reflecting. Perhaps you’re looking for ways to tighten up a budget after a boatload of unexpected… Read More

Growing a trusted brand is difficult enough when your products & services are matched with brand reputation and customer experience. Now, many organizations have had to close temporarily… Read More

A few weeks ago, big news broke about Facebook and privacy: The social network giant will pay $550 million to settle a class action lawsuit for systematic violation of an Illinois consumer p… Read More

The Sparxoo team celebrated at the 2020 Tampa Bay AAF Addy Awards Gala. L-R: Laura Chapman, studio designer; P.J. Witt, senior manager of client engagement; Janel Gancena, art director; Darr… Read More

Amber Caraballo, VP of People & Culture This Friday, February 21, Equality Florida will host its annual Tampa Gala, an amazing event we have been a part of for several years now and are… Read More

Synapse Summit 2020 takes place Tuesday and Wednesday, Feb. 11-12, at Amalie Arena in Tampa. As it happens, Amalie Arena is a stone’s throw across Garrison Channel from the Sparxoo off… Read More

Attention: You’re reading secondary content. Now, that doesn’t mean that this blog post is less important or less engaging than anything else we create. It simply means that it&r&hell…Read More

Sparxoo welcomed members of the Florida Public Relations Association’s Tampa Bay chapter Thursday for a presentation on trends in digital marketing. Xoo leaders provided expert insight… Read More

Toward the end of 2019, as Sparxoo peered into the near future and contemplated the potential 2020 trends in digital marketing, we chose to make mention of the ongoing evolution in the dynam… Read More

By now, we were supposed to be able to use 5G SUPER-MEGA-BROADBAND internet to download full episodes of the Mandalorian on our smartphone in, like, two seconds. Listen, is it 2020 or not? I… Read More

At Sparxoo, we stay ahead of the tech curve. That’s why we keep a close eye on the Consumer Electronics Show (CES), which has been the must-watch consumer tech show for five decades. C… Read More

How does a brand or agency verify that an influencer is a good match? The quick and easy solution is to rely on one of the many companies, such as Linqia and IZEA, that match influencers to… Read More

When we began to examine the ripple effects of Generation Z’s arrival in 2020 as a consumer force, we knew we’d have to consider closely the meaning of “authenticity”… Read More

Greta Thunberg and the other heroes of Generation Z have been shaped by three things. ● They never have known a world without the internet. ● They have risen to public prominence… Read More

Even as we produce badass work for our clients day after day, we’re always looking ahead here at the Xoo. One of our favorite things to do is take the pulse of our industry, then share… Read More

2010 was the year of Facebook, Angry Birds and Team Coco. It was also the first year Sparxoo started creating digital marketing solutions for clients who needed to stand out for trendsetting… Read More

Your answer comes down to seasonal strategy. The good news is, you can break through all that pumpkin spice clutter by spending smarter during the holidays. That’s why Rob Kane, Sparxo… Read More

I’m serious. You have eight seconds to capture a Gen Z consumer’s attention online. I’ll admit, marketers thought Millennial consumers were a challenge. But now, Gen Z is r… Read More

When Sparxoo president Rob Kane learned that he had been named to the Leadership Tampa Class of 2020, his thoughts immediately turned to the opportunity for meaningful collaboration with suc… Read More

At Sparxoo, diversity and inclusion are woven into our agency’s culture, and each day, it brings even better results to our clients. That’s because our core values were built wit… Read More

At Sparxoo, diversity and inclusion are woven into our agency’s DNA, and each day, it brings even better results to our clients. That’s because our core values were built with an… Read More

Sparxoo Studios showcases branded digital content through a new lens Sparxoo, an integrated digital marketing agency in Tampa, is shining a new spotlight on digital marketing with the launch… Read More

Our interns aren’t here to make coffee. In fact, we believe mundane tasks are a waste of incredible talent. Sparxoo interns are a different breed — a fierce pack of strategic thi… Read More

One of Tampa’s most creative leaders offers tips to help NGLCC 2019 attendees experience the Tampa Bay area like a local. David Capece, Sparxoo CEO I discovered inspiration in the suns… Read More

One of Tampa’s most creative leaders offers tips to help NGLCC19 attendees experience the Tampa Bay area like a local. David Capece, Sparxoo CEO I discovered inspiration in the sunshin… Read More

Digital leaders at Sparxoo, an integrated digital marketing agency, are proud to support the NGLCC International Business & Leadership Conference in 2019 as Tampa’s presenting spon… Read More