If you’re an owner of an Industrial Equipment company or a freelancer working to help promote one, there is a lot you need to know if you’re new to the game.

Properly promoting this website can be the difference between success and failure.

So what do you need to know and how do you accomplish your goals?

Read on. We’ve got the skinny on all the details you need to make your industrial Equipment website a success.

The Basics

Creating a website is a hassle for most people. They don’t know what they’re doing.

If you insist on creating your own piece of digital real estate, there are some basics you want to know. The first thing and most important part of this process is finding the right host for your website. A host is a business that provides the servers and other pieces of necessary equipment and service to literally host your website. In exchange, you pay them a fee.

For the best service, we recommend Siteground. They’re fast and cheap and the customer service is top-notch. Their service is so good that you probably won’t even need it.

Once you have a host, you need to pick out a theme. The other option is to find a graphic designer to build the site for you. If you don’t have the money for a designer, then there are plenty of premium themes out there you can buy. These premium themes have customer support options and updates, which puts them a leg up on the free theme options.

When you have the host and theme picked out, you can then move forward to creating your website.

Related: Intro to Legal Blogs

Every website needs a certain amount of content to get started. This includes your about, contact, homepage, as well as pages that list your products or services.

Blogging

Once your website is up and running, you should start a blog as soon as possible. Your main pages won’t change.

However, Google likes to see fresh content. To search engines, fresh content shows that you care enough about your own website and your customers to create ongoing posts that create legitimate value.

What is value, exactly? A blog should hit people in the feels. It should help people who are in various parts of the sales funnel.

Most people will consume several pieces of content before they make a purchase. If everything you write has a sales pitch or a call to action leading to a sales page, people are going to be turned off and stop reading your blog. If you want to know what it’s like to have a successful company blog for an industrial equipment website, you can go here and read more here.

How to Create Valuable Content

A wise man once said, “content is king.”

And you know what? He was right. It doesn’t matter what you’re selling. It matters how you sell it.

Your blog, first and foremost, should be able helping people. They don’t care about your product. They care about how it helps them and makes their lives easier.

How long should your blog posts be? Well, that depends. On one hand, longer pieces will keep your readers on the page longer. This helps with your SEO, as time spent on page is a minor ranking factor.

But some people don’t care for longer content. They want short, easily digestible pieces of content that they can read on a break at work. You can’t do that with a five thousand word article.

The answer is to mix it up. You want content that hits people who are in different phases of the sales cycle and at various lengths. The key is to remove the fluff. Don’t use unnecessary words. Every word should count.

Believe us, people can tell when you’re just trying to add to your word count.

SEO

There are many things you can control in your life and with your business. As far as your website SEO is concerned, the only thing you have real control over is your on-page SEO.

This starts with your name, address, and phone number, commonly known as NAP. Make sure this information is accurate and found on everywhere on your website. It should be found in the footer of your website and also on your contact page.

Related: Advanced Guide to Legal Blogs

One way you can help control your rankings is to place a focus on local SEO. This is what shows your rankings for searches like “industrial equipment in city, state” and “industrial equipment near me”. While your blog can be a tremendous help in ranking for these keywords, local citations also make a difference.

You can help increase your rankings by finding sites that hold local business information and filling out simple forms. These take 15-20 minutes each. Some are free and others require a one-time or annual fee.

Social Media

Social media marketing is a huge part of owning a website. Social sites aren’t about sharing pictures of your vacation or talking about your dog.

Take social media seriously. Share your content as well as the content of other businesses. It should be anything that your readers will find valuable and interesting.

You can also use social media as an opportunity to engage and interact with customers and potential customers. Be wise. We live in an age where online reputation matters more than ever.

The Bottom Line

Your industrial equipment website needs love and a lot of it.

You can do your part by creating great blog posts and promoting them and other valuable content across multiple social platforms.

When in doubt, you can always hire someone to write your content and help with your SEO.

Wfh office and our associates can help with both. Just use our contact box to find out what kind of great content we can write for you and how we can help with your SEO and Google rankings.

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