The speed with which technology is changing is also changing the way users perceive content. Now with the advent of 4G and 5G, WiFi speeds have gone up significantly. This makes it easier for people to download and view content that has either video or infographics. Along with that storage has become less of a concern nowadays due to Cloud usage becoming more and more popular. This means people do not have to worry about running out of storage space when needed as Cloud can provision storage space on demand.
Now consider the power which every mobile phone and tablet possesses these days. Coupled with high resolution and high-speed cameras, mobile phones and tablets can be easily used to create really good quality video content. All these factors are helping marketers use video Marketing more and more. These devices have more and more local storage as well as quick anywhere anytime access to Cloud storage. This makes it very easy for anyone to create video content irrespective of its size and upload it on Cloud for storage for editing later.
As a result of these factors, video marketing has taken off as a new tool for marketers as it is become cheaper to create video content and made accessible to all in a very short time.
Although it is a known fact that each person has a pre-disposition towards a particular type of content whether it be text-based (reading), audio only based (hearing), video base (watching or observing) or by doing. There are statistics made to suggest that a lot of people prefer to read to absorb content rather than listen or watch. However, this is primarily due to habits as the video-based content is a fairly newer phenomenon.
As time goes by and more and more people become accustomed to video-based content, it will be a medium of choice. Most young people would love to do a video call rather than a voice call. Although it is true that text-based content is still used extensively by everyone, people of all ages are increasingly using the video-based content.
Hence video marketing will be one of the best marketing mediums moving forward. Over the next few years, marketers will use all three forms of content; text, audio, and video, frequently. However, video-based marketing has obvious advantages over the other two. For e.g. non-verbal communication part of any communication can only be shown in video-based communication and hence video marketing will take off as it would be much easier to give a specific targeted message about a product or service by using video due to its ability to put across both verbal and non-verbal i.e. body language-based communication.
Prior to all the technology advancement mentioned above, social media was primarily text-based. It later graduated to audio based and now it would be very difficult for anyone to visit a Facebook, YouTube or Twitter and not see video content. This is because people are no longer hesitant to create and share video content.
In other words, as people get more used to video content, other forms of content like text-based and audio will start diminishing in popularity and video will be the most popular form of content marketing.
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