In study after study, leaders say that fostering Innovation and the need for transformational change are among their top priorities. But they also report struggling with how to engage their cultures to implement the changes necessary to maximize their innovative targets.
In discussing the authors work together, they came to a conclusion: "Design Thinking is a missing link through which organizations are increasing their capability to innovate and create meaningful customer experiences. Are we observing a business mega-trend in the making?
Authors Thomas Lockwood and Edgar Papke decided to find out what highly innovative companies that were significantly utilizing design thinking were up to, and if what they were doing would provide valuable insight into how any organization can use design thinking to produce change, drive new ideas, Deliver Meaningful Solutions, and influence their culture to be more innovate.
Their new book, INNOVATION BY DESIGN, is filled with the results of more than 70 interviews, extensive research and synthesis, co-creating frameworks, and more than a year of writing.
INNOVATION BY DESIGN offers a powerful set of insights and practical solutions to the most important challenge for today's businesses--the need for relevant innovation.
Source: Thomas Lockwood: Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions